June 2020 issue available!

By | May 20, 2020

The June 2020 issue of Amusement Today is available for FREE via Digital Edition and/or downloadable PDF!

  • Indiana Beach SAVED!
  • More carnivals; concessionaires get creative during pandemic
  • Observations from a social distance
  • Seabreeze’s Jack Rabbit commemorates 100 years of fun
  • Rides 4 U marks 25 years in the industry
  • San Antonio’s drive thru Zoo
  • Esports and the stay-at-home economy
  • Embed offers Mobile Wallet for free to the industry
  • Zamperla delivers customer service amidst COVID-19 pandemic
  • Four decades of White Water Branson
     …and more!

COVID-19 reopening strategy: reward your top spenders to bring them back says Intercard’s Jerry Heinz

By | May 27, 2020

ST. LOUIS — As international amusement operators prepare to reopen their facilities after the COVID-19 shutdown, Intercard’s Jerry Heinz has some valuable tips on how to bring back their best customers.

Heinz has been in the hospitality and amusement industry for over 20 years, having spent the last 7 years as Asia-Pacific sales manager for cashless system provider Intercard. His work in these industries has allowed him to visit over 30 different countries, hundreds of FEC’s, theme parks and arcades. He’s met some of the most talented industry professionals in Asia, India, the Middle East, and North America. His advice to operators around the world is:

Each country is unique but the current COVID-19 crisis has hit every country hard and everyone has shared the incredible burden. Until now a country or region would have their own specific challenges that had to be overcome be it weather related, economics or political but COVID-19 created a true global event that everyone is experiencing together.

One of the most important questions FEC operators should be asking themselves right now is how are you rewarding your top spenders?  

Having travelled 150 hotel nights a year with hundreds of thousands of air miles accumulated, I have become truly knowledgeable on frequent flyer programs, elite status, or memberships and their many benefits.  I am sure many of you are, like me, receiving promotional emails with offers from all the companies that you usually work with. These programs are making sure I am not forgetting about them and it’s working.

While hotels, airlines, theme parks and FECs will take a little longer to get back to normal than other industries, those that are staying in touch with their customers will reap the benefits once the crisis lifts. This is a proven tactic used by the biggest brands. The amusement industry is all about “guest experience” and by rewarding your customers you are adding to that positive experience and ensuring their return.

Now is the time to reach out to your guests, keep them engaged and keep your business part of your customers’ top-of-mind awareness. If you are successful in doing so you will be one of the first activities they do when they can leave the house.

With so many options for people to spend their entertainment dollars, it is important to add value and reward your most loyal customers.  This has worked extremely well for the travel industry.  Here are some tested and true ideas to consider:

·   Offer an invitation-only re-opening night for your top 100 or 1000 customers (based on spend in the last year.)

·   Set up memberships to reward top spenders, i.e. spend $200 in a year and become Silver Member and receive a free game ever day, spend $500 and become a Gold member and receive 2 free games a day, spend $1000 and become a Diamond Member and received 3 free games a day.  

·   Promote sales now with added bonus cash.  Offer customers who purchase game cards now a bonus to use when your location opens. The cruise lines are pushing this type of offer right now (e.g., book a cruise now for 2021 and it is a huge discount and extremely flexible). Try to get the money now for future play.

One of my customers is Tony Argery, owner of FunHouse FECs in Brisbane, Australia. He tentatively plans on opening up in mid or late June with the following membership program for his customers that has gotten him great results before. For customers who spend over $1,000 at FunHouse they will automatically receive a Gold Tap Card which gives them 1 free game a day and 5% off all games. His Platinum Tap Card gives away 2 free games a day and 10% off a game which keeps his customers coming back for more.

He also does 2 main deals which include tickets, a $35 deal, and a $55 deal. These are the most asked-for deals in all of his locations. The tickets that come with it are a great incentive and all locations will do about 80% of their total revenue in those 2 deals alone. Tony says his $35 spend is the best and he has found that if you get $35 off 80% of your customers, you’re on a winner.

I truly believe that the industry will thrive again in the future and remembering your top spenders will help guarantee that.  

Semnox Parafait to the fore in capacity planning and social distancing

By | May 27, 2020

At a time when FECs as well as indoor and outdoor theme parks are facing challenges in implementing social distancing guidelines to ensure the safety of their customers and staff, Semnox’s Parafait suite of products can prove extremely useful.  

For instance, the Parafait FEC and Park Management System can be effectively used for seamless capacity planning and implementing social distancing at FECs and parks. From pre-arrival to entry to exit, this system can help ensure your visitors have a worry-free experience. With Parafait, management can regulate and monitor the capacity of the venue thus, adhering to social distancing norms.

Meanwhile, Parafait’s booking engine enables visitors to book entry tickets and any entitlements via the online portal or the app. Customers can also cancel bookings or reschedule their visit if required. The customer can then claim the ticket at the entrance using the confirmation e-mail or text message with barcode or OTP. Facility staff can also be enabled to book slots for walk-ins at the entrance thus, significantly cutting down on queues and crowding at the entrance.

Semnox’s XCESS readers installed at the turnstile or the XTER RFID tag readers can be used by the facility’s operations team to control all bookings.  Tablet or traditional POS can also be used for entry management to ensure the number of visitors doesn’t exceed the capacity limit.

“The Parafait management system can assist parks and FECs to quickly adapt to the challenges posed by this unprecedented pandemic. In such difficult times, the speed at which businesses can earn the trust of customers becomes a crucial factor in determining how quickly they will bounce back. When visitors know that a particular facility has put in all measures necessary for social distancing, they will feel confident enough to have fun without worry,” says Kiran Karanki, CEO, Semnox.

Facilities can also make use of the Parafait Insights dashboard to help staff track reservations and plan accordingly. With Semnox’s digital signage, it is easy to display visitor count and safety information prominently at various locations across the park or center.

For FECs and amusement parks seeking to implement capacity planning, Semnox’s Parafait holds infinite possibilities that can help instill confidence in customers and get business back on track.

Embed expands its COVID-19 Relief act with additional support measures

By | May 26, 2020

SINGAPORE — In a dramatic follow-up to Embed’s previous announcement, the Embed COVID-19 Relief Act , Embed’s CEO, Renee Welsh, and Embed’s CMO, Sara Paz, announced via webcast, Embed is expanding its ongoing support as a powerful demonstration of Embed’s commitment to its customer and industry’s recovery. During the webcast, Welsh announced the Embed COVID-19 RESOURCE CENTER, which includes the following:

Not only is Embed giving the Mobile Wallet and Mobile Portal to operators for free as part of Embed’s COVID-19 Relief Act, Embed is also giving operators a comprehensive go-to-market toolkit to enable them to launch the service and drive uptake in their operations. The toolkit includes a range of marketing assets: digital marketing banners and social media posts, posters in every size, clings, table-tops, wobblers, employee T-shirts and caps, instructions and how to’s, including employee cheat-sheets. Embed even developed a QR code system to ease uptake and virtual game card reloading! The creative visuals cover a broad range of FECs operations, from bowling to VR, the creative supports any FEC. The kit also includes a wide range of messaging to cover every consumer touchpoint, from digital and social media, shopping centers/mall areas to the storefront, and the game room. The messaging architecture includes Headlines, Sub-Headlines, Taglines, Footers, and even Tactical Demand-Generation ideas.

“After our CEO, Renee, announced she is taking Embed’s latest innovation, the award-winning Mobile Wallet and Mobile Portal, and giving it to operators for free (which is comparable to Apple giving away the latest iPhone simply because people need it), I challenged the marketing team ‘what else can we do to support operators during this time?’ And, this was the next logical and organic step: let’s give them the marketing tools to help them tell their community how they are providing a safe, clean and fun FEC experiences for families with the virtual game card in the Mobile Wallet, reassuring families of a contact-free/low-touch gaming payments experience (stopping the spread of viruses). The worst of times has the power to bring out the best in people, we’re inspired by it and wanted to be a part of it, so working on this was 100% feel good and giving it to our customers for free means more to us than I can properly express here.” said Sara Paz, CMO, Embed.

Realizing that not all FECs have in-house marketing teams or the resources to hire marketing agencies, Embed’s in-house marketing and creative team developed a comprehensive creative toolkit to help FECs plan for a successful reopening to expedite recovery: this creative toolkit is for FECs to use across all marketing touchpoints, from digital marketing and email eDM marketing to their guests; from storefront posters and social distancing stickers, and even the humble restroom stall. Multiple creative design concepts across a wide range of customer touchpoints. Embed designed powerful messaging: The Coronavirus is serious, so is our response (Headlines), Keep Your Distance (for social distancing), Cough Under Cover, and Good Hygiene is in Your Hands (hygiene). The kit includes a wide range of designs in different colours, so Operators have a choice – even going so far as to include a safety badge (Safe. Clean. Fun). The Creatives are provided in ready-to-print versions or artwork files they can customize (by adding the logos, modifying copy, etc.).

“As we’ve seen time and again around the globe, when consumers surge from their homes, they are not going to businesses they perceive as unsafe or to businesses that haven’t pervasively communicated the safety measures they are taking to mitigate risk. So, we took the insights and designed creative to support the Operators, who don’t have in-house designers and copywriters. This toolkit takes the burden off the operators so they can focus on their operation.” said Renee Welsh, CEO, Embed.

Embed’s COVID-19 RESOURCE CENTER includes the above creative toolkits, as well as other resources for FECs to use and reference, like downloadable Insights Paper FEC 2.0: Getting to the Other Side, videos with industry-insiders via EmbedLIVE a web series that includes 20 webchats across 68-segments and inspiring blog content written in-house by the team.

This is far from business as usual, but Embed’s e-lights are on and we’re working hard to support the industry with solid support initiatives and concrete and meaningful deliverables because we know actions are more powerful than words. We’re working hard to get through this, together. And together we will!

Universal Parks & Resorts announces phased reopening of Universal Orlando Resort beginning June 5th

By | May 26, 2020

ORLANDO, Fla. — Universal Parks & Resorts today announced plans to begin a phased reopening of Universal Orlando Resort beginning June 5th. The reopening will be carefully managed and include a wide range of new and enhanced best-practice health, safety and hygiene procedures based on guidelines from the CDC and health officials.   

With support from Florida Gov. Ron DeSantis, Universal officials shared details of their reopening plan Thursday with Orange County Mayor Jerry Demings’ Economic Recovery Task Force.  Mayor Demings recommended approval of Universal’s plans to Gov. DeSantis on Friday.  Universal Orlando will move toward its phased reopening while continuing to monitor local conditions and work with health officials. 

Universal Orlando has been closed since March 16. Universal CityWalk Orlando began reopening May 14 with new health, safety and hygiene procedures – giving Universal experience it will put into practice as it reopens its theme parks.

The reopening will include Universal Studios Florida, Universal’s Islands of Adventure and Universal’s Volcano Bay. 

Attendance during this time will be carefully managed and controlled.  Universal will soon schedule team members for training on its new procedures.  It will conduct a team-member-preview on June 1 and June 2 so the new procedures can be practiced and refined.  A limited number of guests will be invited to visit on June 3 and June 4 as Universal continues to prepare for its phased opening. The public opening will be on June 5, with Universal continuing to manage daily attendance. (For full details on Universal Orlando’s reopening guidelines and experiences, click here). 

The new health, safety and hygiene procedures will cover each step of a guest’s visit: how they arrive, how they interact with other guests, how they experience attractions, rides and shows and how they have meals.

“We want to invite guests back to our theme parks in a cautious and thoughtful way,” said Tom Williams, Chairman and Chief Executive Officer for Universal Parks & Resorts.  “We have put new health and safety procedures in place for both our team members and guests.  And we have worked hard to make sure our guests can enjoy their time with family and friends.  Doing this the right way will take all of us — and we need everyone’s help.  Guests should follow our guidelines and continue to follow the recommendations of the CDC and health officials.”

Universal Orlando’s new procedures will cover three areas: screening, spacing and sanitization.  Key measures will apply to both guests and team members:

  • Guests and team members are required to wear face coverings and observe social distancing guidelines
  • Theme park guests as well as all Universal team members are required to have temperature checks before coming on-site; those with temperatures of 100.4 or greater will not be allowed to enter

In addition to face coverings and temperature checks, guests can expect the following when they visit Universal Orlando:

  • Staggered parking
  • Managed and reduced daily park attendance 
  • Managed and reduced attraction ridership, show attendance and restaurant seating.  Some areas and events may remain closed for now.
  • Increased cleaning and disinfection of food locations, ride vehicles, restrooms and other frequent “touch points” that go beyond Universal’s already aggressive cleaning procedures 
  • Social distancing practices at all locations through the parks, within attractions and queues and at restaurants
  • Use of virtual lines at select attractions 
  • Cashless payments and “no touch” policies where possible 

Universal’s resort hotels are an important part of the guest experience.  Reopening plans are being finalized and details will be shared soon.

All Universal guests are urged to follow CDC guidelines and conduct temperature checks prior to their arrival.  Guests should evaluate their own risk before they visit – and it is not recommended that older adults or individuals at high-risk with serious underlying medical conditions visit the destination.  People who show no symptoms can still spread COVID-19 if they are infected.  Any interaction with the general public poses an elevated risk of being exposed to COVID-19 and Universal cannot guarantee guests will not be exposed during their visit.

Fore! LEGOLAND Florida Resort tees up a LEGO “match” of its own to celebrate this weekend’s golf event

By | May 26, 2020

WINTER HAVEN, Fla. — Four of the biggest names in sports are hitting the greens in Florida this weekend in support of COVID-19 charities, and LEGOLAND Florida Resort wanted a sneak peek at what’s happening on the links. To commemorate this mega matchup of Tiger Woods with Peyton Manning and Phil Mickelson with Tom Brady, Master Model Builders at LEGOLAND Florida Resort created a series of LEGO “mini” golf scenes in Miniland, USA with its resident “Minilanders.” 

Standing only four inches high and weighing less than a golf ball, the Minilander version of the four all-star sports greats includes scenes of them paired off on the putting green, competing against their longtime rivals, cheering alongside their match partners and facing some unexpected encounters with Florida wildlife.

The Capital One’s The Match: Champions for Charity will be played this Sunday, May 24 at Medalist Golf Club in Hobe Sound, Florida and is expected to raise $10 million from player and sponsor donations for coronavirus relief. 

LEGOLAND Florida Resort, the theme park built for kids, is reopening on June 1. Guests can stay informed about the Resort’s reopening as well as its health and safety protocols at legoland.com/florida/

Space Center Houston to reopen July 1

By | May 26, 2020

HOUSTON, Texas — Explore the wonders of space exploration when Space Center Houston, the Official Visitor Center of NASA Johnson Space Center, reopens with exclusive members-only Welcome Back Days June 28-30 and to the public beginning July 1. 

Following state, local and CDC guidelines, the nonprofit will safely welcome back guests with new exhibits, spacious outdoor experiences and additional health and safety measures at the forefront of its daily operations. 

“We have been diligently working to enhance our guest experience while implementing additional health and safety procedures,” said William T. Harris, president and CEO of the science and space exploration learning center.  “When guests return to Space Center Houston, we want you to feel safe and inspired through our authentic science learning experiences. 

The nonprofit will have new protocols in place including social distancing practices, special hours for vulnerable populations, guests and employees will be asked to wear face coverings, self-scan turnstiles, sanitizing stations, plexiglass shields at ticket counters; and a one-directional experience through its galleries. Guests will book a timed admission ticket for entry to the museum, and daily capacity will be limited. The timed admission tickets on-sale date will be announced, along with a thorough visitor guide, on its website in the coming weeks. 

When the center reopens, guests will be among the first to experience its newest permanent exhibit, the SpaceX Falcon 9 rocket (opened in March), displayed outside the center. Guests can walk around and underneath the first-stage booster spanning more than 156 feet long. It is the only Falcon 9 on public display outside of SpaceX’s headquarters and is the same type of rocket that will launch NASA astronauts Robert Behnken and Douglas Hurley on SpaceX’s Crew Dragon spacecraft on May 27 for the Demo-2 mission, marking the first time since 2011 that astronauts have launched from American soil. Guests can also take a tour of the spacious Independence Plaza exhibit, the only place you can walk inside a shuttle replica mounted on top of the historic shuttle carrier aircraft NASA 905.

Following current state guidelines, its theaters will be temporarily closed, however, the center is adding new live shows in open spaces to bring science and space to life for people of all ages.  The center plans to reopen with one of its most popular experiences, the NASA Tram Tour, which will take guests to the Space Vehicle Mockup Facility, where astronauts train for current missions and Rocket Park, where an actual Apollo Saturn V rocket is on display. In addition to a timed admission ticket, guests will reserve a free virtual boarding pass to book a time to experience the NASA Tram Tour.

Legoland Florida Resort reopens to guests on June 1

By | May 26, 2020

WINTER HAVEN, Fla. — LEGOLAND Florida Resort will officially reopen on June 1. The Resort’s extensive plan of enhanced health and safety measures have been endorsed by the Polk County Commission and Winter Haven Mayor Bradley T. Dantzler and now fully comply with Governor DeSantis’ Executive Order 2020-123.  As the health and safety of guests and employees at LEGOLAND Florida Resort continues to be paramount, the plan includes reduced capacity, cashless payments, social distancing practices and enhanced cleaning regimes.

The plan has been developed with measures based on government advice and the requirements of health authorities, such as the Centers for Disease Control and Prevention (CDC). 

“As part of Merlin Entertainments, our leaders across the globe have been sharing best practices daily, and we’ve been able to apply what we’ve learned from other successful Merlin attraction reopenings to be confident with our Resort’s reopening plan. In addition, we have also sought guidance from our partners at AdventHealth,” said General Manager of LEGOLAND Florida Resort Rex Jackson. “We’re ready to play, and we look forward to reopening LEGOLAND Florida Resort as a safe and memorable place for families to play again.”

Here is a look at what guests can expect with the reopening of LEGOLAND Florida Resort on June 1:

Guests are encouraged to download the LEGOLAND mobile app, and review the website in advance of their arrival, for a full outline of the parks’ new arrival and attractions procedures, as well as details on the enhanced cleaning measures. Tickets and vacations should be booked in advance online, when possible. 

Guests should be prepared to make on-site payments using a credit or debit card as cash will no longer be accepted on property. Guests experiencing any symptoms related to COVID-19 should refrain from visiting the Resort. 

At the time of reopening, the Park will operate at 50 percent of its capacity. If guests are arriving by car, they should expect to leave spaces in between vehicles and follow additional spacing instructions. All park employees and guests will be required to undergo non-invasive temperature checks. Those with a temperature of 100.4 F will not be allowed entry, nor will those in their party. 

Every employee at LEGOLAND will wear a facial covering, and we will provide complimentary masks to encourage all our guests, ages three and above, to do the same. Brick-themed spatial markers and kid-friendly, parkwide signage will help remind guests of social distancing recommendations and hygiene practices. More than 200 hand sanitizing stations have been added throughout the park. Guests can view these locations on the LEGOLAND mobile app while traversing the park. Character meet and greets and other select attractions will be suspended at the time of reopening. Enhanced cleaning measures throughout the day will disinfect high frequency touch points, including ride restraints, tables and chairs, service counters, handles and door handles. Guests will also see enhancements in our mobile app over the coming weeks that will allow them to reserve their spot in queue lines for major attractions directly from their own devices.

Magic Springs to open its doors on June 1 with added safety protocols

By | May 26, 2020

HOT SPRINGS, Ark. — Magic Springs Theme and Water Park will open its doors for the 2020 season on June 1 in accordance with a plan approved by Governor Asa Hutchinson as part of the state’s Ready for Business initiative. The approved plan calls for Magic Springs to put in place re-doubled, rigorous sanitizing protocols, social distancing efforts and continue to follow the guidance of state health agencies to provide a summer of safe outdoor family fun in the sun during these extraordinary times.

“The safety of our guests has always been our number one priority,” said Jack Bateman, general manager at the park. “As Arkansas’s only Theme and Water Park, Magic Springs has been a place for families to create unforgettable experiences, but now we must go above and beyond the state and federal protocols in light of the new health concerns. We want to do our part to keep everyone safe while they enjoy their summer at the Thrill Capital of Arkansas.”

The park will be following the state guidelines to ensure families have space to create memories while maintaining social distancing. Guests are highly encouraged to bring their own masks which will be required for all indoor dining locations. Hand sanitizer will be available at locations throughout the park. To limit person-to-person contact even further, the park encourages that guests purchase discount admission tickets, in-park meal vouchers and parking online in advance of their visit to minimize cash transactions.

Park visitors will still find something for everyone this summer at Magic Springs from the thrilling rides, family-friendly pools and breathtaking water slides, to special events such as Meet-a-Mermaid Mondays, Wacky Wednesdays and the ever-popular Dive-In Movie Fridays. Learn more about these and all of the great special events on the park’s Special Events Page.

Discounts on Season Passes and one-day admission may be found on the parks Ticket Page while days and hours of operation are available on the Operating Calendar. Magic Springs is asking those who have been sick, experiencing COVID-like symptoms or been around somebody who is sick, to please stay home and follow proper quarantine guidelines put in place by the Centers for Disease Control and Prevention and state and local officials. For more information on the park’s sanitation and social distancing protocols, please visit MagicSprings.com/COVID-19.php.

A message from Beech Bend Park

By | May 26, 2020

We hope that you, your family and friends are staying healthy and safe this holiday weekend. We salute the men and women who have fought for our freedoms over the years.   We are eager to open Beech Bend Park and Splash Lagoon Water Park in a safe and responsible manner.  Our family is determined and dedicated to providing safe, clean fun for our loyal season pass holders and all guests. We have been working hard preparing the parks to open with a small, but mighty crew.  The safety and health of our employees and guests is our top priority.  We thank you for your patience.

We are working with local and state officials to open our parks.  We submitted a re-opening plan to the Governor’s office and are anxiously awaiting instructions from them.  We are hopeful that we will be able to announce an opening date soon.  Our re-opening plan was developed using guidance from the Centers for Disease Control and Prevention (CDC) and other government health agencies. 

The plan is designed to protect guests and employees from potential exposure to COVID-19.  You will notice a lot of changes in the way things are done when you visit.  Our employees will be screened daily before starting work.  Screening will include no-contact temperature checks and symptom questionnaires. All employees will be required to wear face masks while working to the extent possible.  Employee team members will be educated about illness prevention, preparedness and response. 

Social distancing will be accomplished through modified ride loading, park capacity limits, and requiring six-feet of social distance in ride lines, food lines, admission lines, show seating, and in all water park areas.  There will be protective shields between employees and guests at all point of sale locations. 

We have been sanitizing all surfaces in our park and have trained staff on proper cleaning procedures to prevent the spread of COVID-19.  We are increasing the frequency of cleaning procedures and are adding hand washing stations and/or hand sanitizing stations all over the parks.

You will notice lots of signage reminding guests to practice proper social distancing.  The only exceptions will be for family units that live together.  Families that come to the park will be allowed to sit together, ride together, slide together, etc. 

Food service may be a little slower because some of our point of sale registers will be closed to accomplish social distancing.  Condiments will be in single serve packages and we ask that you use a no-contact credit or debit card when possible. Souvenir bottle refills will still be available.  

The CDC states: “Proper operation, maintenance and disinfection (e.g. with chlorine and bromine) of pools and hot tubs should remove or deactivate the virus that causes COVID-19.”  We will achieve social distancing in our pools by limiting capacity levels.  Tubes, pool furniture and life jackets will be sanitized and we ask all guests to use a towel on all pool furniture. Pool chairs will be spaced in family sections of five each to accomplish social distancing.

We plan on making up for lost time by adding more open days in August if school calendars permit us to do so.  We will be announcing more value-added benefits for season pass holders when we are given an official opening date.  For season pass holders that choose not to use their season pass in 2020, the pass will automatically be rolled over to 2021.

Beech Bend Park would like to thank you for your continued support. Your loyalty and patronage mean so much to us and we are grateful for the opportunity of creating so many summer memories with you. We also want to relay a big THANK YOU to those who serve as first responders, doctors, nurses, healthcare workers, and essential workers.

Our family looks forward to entertaining your family soon,  
The Dallas & Alfreda Jones Family

Six Flags announces extensive new safety measures for reopening parks

By | May 26, 2020

GRAND PRAIRIE, Texas — Six Flags Entertainment Corporation, the world’s largest regional theme park company and the largest operator of waterparks in North America, today announced that Frontier City in Oklahoma City, Oklahoma, will reopen with limited capacity beginning June 5, 2020. In accordance with Governor Stitt’s Open Up and Recover Safely Plan (OURS), and following Mayor Holt’s recent proclamation allowing businesses to reopen, the park will begin operating at reduced attendance levels and will operate in a preview mode June 5-7 for Members and Season Pass Holders only. After a short initial reopening phase, the park will gradually increase attendance levels throughout the month. The park is implementing extensive new safety measures and hygiene protocols, including several new advanced technology systems to protect guests and employees.

“We are excited to welcome Oklahomans back to Frontier City as we introduce new safety procedures for everyone’s protection. The health and safety of our guests and team members remains our number one priority,” said Frontier City General Manager Trevor Leonard. “All government officials, along with city and county health departments, have been extremely supportive of our efforts to reopen in accordance with state and local guidelines.”

“Frontier City, like all Six Flags parks, is an outdoor attraction that poses a significantly lower risk of exposure than indoor venues. Our guests are not confined to one space for lengthy periods. Guests move constantly throughout their experience; some are riding rides, some are eating in restaurants, while others are shopping in our souvenir stores, or playing games. Because our parks cover dozens or even hundreds of acres, we can easily manage guest throughput to achieve proper social distancing,” said Six Flags President and CEO Mike Spanos. “We have developed a comprehensive reopening safety plan that includes best practices from theme park and waterpark industry experts, along with top destination parks from around the world, which will allow guests to experience our parks in the safest possible way. This ’new normal’ will be very different, but we believe these additional measures are appropriate in the current environment.”

All parks will employ a sophisticated online reservation system to manage attendance, schedule guests for entry by day, and stagger arrival times to minimize proximity exposure. Other new technologies include:

  • State-of-the-art thermal imaging for temperature checks;
  • Advanced security screening technology for touchless bag checks; and
  • Expanded mobile food ordering.

The park reopening plan, which the company developed with its epidemiologist consultants, meets or exceeds federal, state, and local guidelines. It sets standards for executing at the highest levels of hygiene and social distancing protocols.

Health Screenings for Guests and Team Members 

  • Contact-less IR thermal imaging will be used to screen temperatures of guests and employees prior to entry; and individuals will be asked if they are healthy and will be required to acknowledge the company’s health policies;
  • All guests over the age of two and all team members will be required to wear face masks covering the nose and mouth throughout their visit/work day. Accommodations may be made on a case-by-case basis for persons with disabilities, health concerns, religious restrictions, or other circumstances that in Six Flags’ discretion warrant a modification of this face mask requirement; and
  • Any guest without a mask will be able to purchase one at the front gate.

Strictly Enforced Social Distancing 

  • Easy to identify distance markers will be added in all park entry, ride, restroom, retail locations, and dining queue lines;
  • Dining areas will be adjusted to allow ample space between seated parties;
  • Guests will be separated by empty rows and/or seats on all roller coasters, rides, and attractions;
  • Six-foot viewing areas will be marked for guests to observe game play; arcade games will be reconfigured or deactivated to comply with social distancing requirements;
  • Advanced security screenings will enable touchless bag checks;
  • Capacity at indoor venues will be reduced to meet social distancing requirements; and
  • Guests viewing outdoor entertainment will be separated by at least six feet.

Extensive Sanitization and Disinfecting Protocols

  • Trained and dedicated cleaning teams have been put in place;
  • Increased sanitization and disinfecting of high touch points including all public seating, tabletops, counters, doors, and trash cans will occur frequently;
  • Rides, restraints, and handrails will be cleaned throughout the day;
  • Restroom staff will be stationed to disinfect each stall and sink area on a frequent basis;
  • Multiple hand-washing and alcohol-based hand-sanitizer stations will be located throughout the park; and
  • All team member work areas will be regularly sanitized and disinfected.

Sanitized Food Preparation and Service

  • Modified menus and implementation of mobile food ordering will help facilitate touchless transactions;
  • Self-service buffets and salad bars will be reconfigured to eliminate guest contact with food;
  • Condiments, self-serve cutlery, and napkins will be provided to guests with their meals as required; and
  • Beverages will be served by attendants, and guests will receive any drink bottle refills in a paper cup each time they refill.

Commercial-Grade Cleaning Equipment and Supplies

  • All employees will be issued Team Member Action Packs which will include: a safety face mask, safety glasses, and disposable gloves;
  • Low pressure backpack sprayers will be utilized for disinfecting large areas;
  • Abundant supplies of sanitizers and disinfectants will be available;
  • Microfiber cloths will be used to sanitize surfaces; and
  • Queue line supplies, fencing, and tents will be in place to promote safe social distancing.

Multi-Layered Guest and Team Member Communication

  • Frontline team members will go through extensive COVID-19 training;
  • Safety messaging and reminders on Six Flags’ website, newsletters, in-park announcements, and recorded phone messages will occur frequently;
  • Distance markers and physical distance indicators will be in place;
  • Informational safety signage is posted throughout the park; and
  • Handouts outlining guest screening processes and safety procedures will be distributed at the Toll Plaza.

Park Reservations System to Manage Attendance

Frontier City will be operating under state and local guidelines for crowd capacity limits. The park has established attendance caps that will be well below the park’s theoretical capacity in order to allow for proper social distancing. All Members, Season Pass holders and all guests with a single-day or group ticket will need to make a reservation at www.sixflags.com/reserve. The process will take 5-7 minutes, and guests will complete the following steps:

  • Enter their online order number, ticket number or Membership/Season Pass number;
  • Select the day and the approximate time they want to visit;
  • Watch a brief video describing new social distancing and sanitization procedures;
  • Acknowledge their understanding of the company’s health policy; and
  • Order pre-paid parking, if they do not already have a parking pass.

Guests will be contacted electronically (either by email, text or both) the day before their scheduled visit to confirm their intent to visit and their continued healthy status. Guests may cancel their reservation without penalty any time before 8:00 a.m. (local time) on the day of their scheduled visit. Diamond and Diamond Elite Members will automatically be added to the priority waitlist, and all Members and Season Pass Holders will receive booking priority over single-day and group ticket buyers.