UNIVERSAL CITY, Calif., and ORLANDO, Fla. — Universal Studios Hollywood and Universal Orlando Resort celebrate the return of the popular Butterbeer Season, a dedicated, annual tradition that invites guests and fans to enjoy all things Butterbeer within The Wizarding World of Harry Potter. Butterbeer Season begins on Saturday, March 1 and continues daily through Saturday, May 31, 2025.

Reminiscent of butterscotch and shortbread, Butterbeer is a favorite amongst witches and wizards. It is currently available for purchase in an array of scrumptious options, including cold, frozen, hot and non-dairy beverages, along with Butterbeer fudge, potted cream and ice cream.

This year’s celebration at Universal Studios Hollywood and Universal Orlando Resort will introduce an all-new Butterbeer Cream Puff just for the season, available at the Three Broomsticks, where guests can also savor frozen or cold Butterbeer in a limited-edition Gold Souvenir Stein. Additionally, a Butterbeer-Flavoured Chocolate Bar and Butterbeer Caramel will be available at retail locations and the Ice Lolly frozen dessert makes a delicious return. This tempting ice bar will now be available year-round.

A bespoke Butterbeer themed merchandise collection will also take centerstage as part of Butterbeer Season. The inspiring line is designed to offer wizard, witches and muggles a chance to celebrate Butterbeer during and beyond their visit to the theme parks. Items will include apparel such as a plaid shirt, zipped fleece hoodie and t-shirt as well as accessories from a crossbody bag to caps, socks and more.

Butterbeer season at Universal Orlando Resort will take place at The Wizarding World of Harry Potter – Hogsmeade™ at Universal Islands of Adventure and at The Wizarding World of Harry Potter – Diagon Alley™ at Universal Studios Florida. Visit www.UniversalOrlando.com for more information.

CARLSBAD, Calif. — Hold onto your bricks, folks! LEGOLAND California Resort has unveiled the world’s first LEGO DUPLO themed hotel rooms at LEGOLAND Hotel and they’re bursting with toddler cuteness! Just in time for spring break, these vibrant rooms offer a playful escape where young children can immerse themselves in a world built just for them and their adult adventurers. Designed with the youngest LEGO fans in mind, the new DUPLO rooms feature bright colors, interactive DUPLO elements and playful décor that brings the beloved DUPLO world to life. From building tables to DUPLO jungle creatures like giraffes and koalas, every detail is crafted to spark imagination and create unforgettable memories.

The excitement at LEGOLAND California doesn’t stop there- spring break brings a lineup of thrilling activities and celebrations for families to enjoy:

• Dino Valley’s First Birthday: Join the prehistoric party as Dino Valley celebrates its first birthday throughout March with special themed activities, exclusive pop badges and surprises! This prehistoric land features three exciting rides, an interactive LEGO^® build-and-play area and two costume characters.
• Spring Break Entertainment: Starting March 29, the Park will kick off exclusive spring break entertainment, including a NEW costume character, Surfer Dude! Families can join the party by dancing along to LEGOLAND Jam or breaking it down to the NEW out-of-this-world show, Benny’s Boombox Blastoff!
• LEGOLAND Water Park Reopens: Get ready to splash into spring! LEGOLAND^® Water Park reopens for the season on March 28, featuring seven slides, sandy beaches and the one-of-a-kind Build-A-Raft River!
• New LEGO^® NINJAGO & LEGO^® Friends Hotel Rooms: The excitement continues with the unveiling of 48 newly themed LEGO^® NINJAGO^® rooms, where guests can unleash their inner Spinjitzu masters and 12 completely reimagined LEGO^® Friends rooms, transporting guests into the world of Heartlake City for the ultimate sleepover inside a LEGO^® Friends Creative Clubhouse! Just steps from the Park’s entrance, these immersive rooms provide an unforgettable stay in the thrilling world of LEGO^® NINJAGO^® and the vibrant universe of LEGO^® Friends! Available for stays starting March 21.
• Bricks in Bloom: Celebrate spring season with a brand-new LEGO^® Flower Wall, constructed from more than 55,000 LEGO elements. Standing 8-feet tall, this stunning floral masterpiece will be displayed inside the Awesome Shop, offering the perfect backdrop for family photos and spring memories.

ORLANDO — This March, Universal Orlando Resort is bringing even more magic to its popular interactive wand experiences in The Wizarding World of Harry Potter. Guests can enjoy an all-new collection of Second Generation Interactive Wands that feature light and haptic effects for the first time ever, a personalized experience available within the Universal Orlando Resort App that allows them to take their spellcasting to the next level, and brand-new locations to cast spells within Hogsmeade at Universal Islands of Adventure, Diagon Alley at Universal Studios Florida and Place Cachée in The Wizarding World of Harry Potter – Ministry of Magic at Universal Epic Universe when the groundbreaking new theme park opens this year. The all-new interactive wands will be on sale starting March 1.

Here are more details about the exciting new enhancements coming to The Wizarding World of Harry Potter:

ALL-NEW SECOND GENERATION INTERACTIVE WANDS
Available in four designs, the all-new collection of Second Generation Interactive Wands will give guests an enhanced and exhilarating wand magic experience that includes several new features such as illumination effects and haptic vibrations custom to each spell so they can see and feel the results of their spellcasting like never before. Housed in an exclusive, unique package marked with a wand burst icon, each wand will include a spell map that outlines locations they can practice magic, as well as information on how to take their wizarding legacy to a new level with Universal Play, available within the Universal Orlando Resort App.

UNIVERSAL PLAY IN THE WIZARDING WORLD OF HARRY POTTER
With the new assortment of interactive wands, guests will have the capability to experience wand magic across The Wizarding World of Harry Potter like never before. By connecting the wand to Universal Play within the Universal Orlando Resort App, they also have the opportunity for a more tailored engagement, including:

• Personalization – Guests can personalize their wizarding story by customizing their very own Wizard Profile where they can select their Wizard Name, Hogwarts House, Avatar and Patronus. While casting spells throughout The Wizarding World of Harry Potter, their select attributes will be integrated into the effects of their spellcasting – creating a personalized experience for each guest.
• Exclusive Adventures – Guestscan explore exclusive adventures varying in level of expertise and completion time that will enhance their Wizarding Level and mastery of magic within The Wizarding World.
• House Points – Guests can earn points for their Hogwarts House with every spell and follow other witches and wizards to see where they square up on the Leaderboard. With each visit, guests will be able to keep track of their House Points and Wizarding Level progress, as well as Achievements and Spellwork through Universal Play. The higher the Wizarding Level, the more spells and adventures will be unlocked. Each day, a House Cup will be rewarded to the house that acquires the most House Points. 

NEW AND ENHANCED WAND MAGIC LOCATIONS IN HOGSMEADE AND DIAGON ALLEY
Guests will encounter even more magic in The Wizarding World of Harry Potter with the addition of five new interactive wand locations throughout Hogsmeade and Diagon Alley – bringing the total number of wand magic locations to 30. New experiences include:

• The Duelling Club Tent – In Hogsmeade, guests can cast a spell to bring an abandoned dueling dummy to life and test their dueling spells ability;
• The Owl Post – In Hogsmeade, mischievous pixies dart across the window and hide behind packages as guests cast a spell to try and freeze them;
• Knockturn Alley Staircase – In Diagon Alley, guests must defend themselves by conjuring their patronus after a dementor emerges within the dimly lit staircase;
• Ariadne’s Spinners – In Diagon Alley, guests will need to cast a spell to repel spiders of all sizes before they take over the newspaper-covered glass windows;
• Knockturn Alley Sky – In Diagon Alley, guests can cast a spell into the nighttime sky to control a storm or counter-spell to calm the sky.

In addition, guests can enjoy several enhancements to all existing wand magic locations in both Hogsmeade and Diagon Alley with new visceral casting special effects, magical spellbooks that provide guidance at select locations, and more.

In The Wizarding World of Harry Potter – Ministry of Magic at Epic Universe, guests will experience fourteen wand magic locations that will give them the opportunity to go on an adventure to discover the Philosopher’s Stone, interact with magical creatures such as a Niffler or Demiguise, and so much more.

Guests will be able to purchase the all-new collection of Second Generation Interactive Wands at Ollivanders Wand Shop in Hogsmeade and Diagon Alley, Cosme Acajor Baguettes Magique in Place Cachée and various locations throughout Universal Orlando Resort.

BURBANK, Calif. — The Themed Entertainment Association (TEA) proudly announces the dynamic panel of industry experts who will take part in the TEA State of the Industry discussion during the annual TEA INSPIRE conference. Taking place on Friday 14 March at 11 a.m. PST in Universal City, California, TEA’s State of the Industry is one of the most forward-looking and inciteful conversations about the themed entertainment industry.

Global thought leaders and innovators on the panel will discuss key trends and developments that are shaping themed entertainment around the world. The engaging session will be moderated by Shawn McCoy, Senior Vice President of Business Development and Creative Strategy, IMAGINE. This year’s panelists include: 

• Greg Lombardo, Head of Live Experiences, Netflix
• Marie Marks, Senior Vice President, Paramount Global Experience
• Eric Parr, Senior Vice President, Universal Creative
• Peter van Roden, Executive Vice President, Global Themed Entertainment, Warner Brothers Discovery
• Evi Sri, Vice President, Location-based Entertainment, WildBrain CPLG

The TEA State of the Industry panel will address core themes, issues and trends facing the global entertainment industry including:  

• The latest trends and technologies driving the development of groundbreaking attractions
• The evolving landscape of attractions economics and operations
• The influence of social trends on the demand for new types of attractions       

TEA’s State of the Industry event is just one of the many dynamic sessions taking place during 2025 TEA INSPIRE. The fully immersive networking and educational conference celebrates innovation and achievement in the themed entertainment industry. TEA INSPIRE brings together up-and-coming leaders and senior executives from around the globe for an engaging and thought-provoking multi-day experience. Exclusive events, including Inspire the Night, which will take place at Universal Studios Hollywood, are designed to excite and educate industry professionals. TEA INSPIRE will conclude with the 31st Annual TEA Thea Awards Gala on Saturday 15 March.

PIGEON FORGE, Tenn. — On Tuesday, members of the media were able to get a firsthand look at several of the more than 100 off-season construction projects currently taking place at Dollywood theme park. When Dollywood opens to season passholders on Friday, March 14, they’ll be able to experience for themselves how these projects continue to advance Dollywood’s well-known position as one of the world’s best theme parks.

Following a year of record attendance in 2024, Dollywood Parks & Resorts has another stellar year planned for guests in 2025, its 40^th operational season. Last year, the park added The Dolly Parton Experience—subsequently named by USA Today as one of the Top Five Best New Theme Park attractions in 2024—and celebrated the first full year of operation for the company’s second lodging property, Dollywood’s HeartSong Lodge & Resort.

Additionally, Dollywood’s Splash Country celebrates its 25^th season, while Dollywood’s DreamMore Resort and Spa enjoys its 10^th year of operation in 2025. In a year full of milestone anniversaries, Dolly Parton’s Imagination Library marks its 30^th anniversary, and as of today, has gifted nearly 265 million books to children around the world age five and younger.

Dollywood theme park opens on Friday, March 14 for Season Passholder and Media Day, with the first day of general public operation on Saturday, March 15. All of the projects and calendar changes have been undertaken with one thing in mind—Dollywood guests. 

“Dollywood Parks & Resorts has truly become a leading family vacation destination,” said Eugene Naughton, President of The Dollywood Company. “Our guests continue to tell us that the experience provided at Dollywood leaves them with a feeling of attentiveness and care they can’t find many places. In fact, last season we were named Tripadvisor’s top US theme park based on actual guest reviews, and we even were named as the #1 attraction in the entire world that visitors long to return to the most after they’ve visited the first time.

“And all of this really isn’t a coincidence. I’m proud of our Dollywood hosts for providing a guest experience unmatched by any other. We truly believe the only way to provide that atmosphere is by asking guests for their honest opinions and listening fully to what they tell us. Our hosts are empowered to listen to our guests and many of the projects our teams are working on right now are due to guest feedback we’ve received.”

Media members were able to see a number of those off-season projects, including progress on the two largest: the Wilderness Pass Restaurant and a new 750-space parking lot. Both are set to open later this spring. A number of enhancement projects throughout Dollywood bring new excitement for guests, including refreshes in Country Fair and The Village. Among the changes in Country Fair are a new splash pad and expanded seating area—the perfect place for parents and the youngest Dollywood fans seeking a quick break in the action—while The Village receives bright new touches and the reimagining of the Imagination Playhouse.

Projects like the new parking area and Wilderness Pass Restaurant are important pieces of the company’s half-billion dollar, 10-year expansion plan announced by Dolly and Naughton in 2021. Naughton says the expansion strategy should allow Dollywood Parks & Resorts to remain among America’s top theme park destinations.

“We really do offer something different here,” he explained. “Our hosts go far beyond the everyday tasks they complete at excellence each day. Our hosts make a true connection with our guests, making them feel like they’re part of the family. It’s been that way since the park opened. Those connections can’t be bought and are what attract so many people to visit. As we move forward, it is important to grow our infrastructure and offerings in a way that allows Dollywood Parks & Resorts to support the unparalleled atmosphere created by our hosts. Once you visit, you’ll understand why there is nowhere like Dollywood.” 

During the tour, media had an opportunity to sample culinary offerings from the new Wilderness Pass Restaurant, while also interacting with several current Dollywood hosts who have worked at the park since its inaugural season in 1986. 

Media also had a sneak peek of Dollywood’s 2025 entertainment lineup which includes “Play On,” a 40^thanniversary retrospective show featuring songs and scenes from many of the park’s iconic shows from years past. “From the Heart—The Life and Music of Dolly Parton” returns in 2025 after earning the award for the theme park industry’s best new show during its debut season in 2024. Other entertainment highlights include a 40^th anniversary-themed drone show during Smoky Mountain Summer Celebration presented by Food City, as well as guest-favorite shows including “Gazillion Bubble Show presents EVOLUTION” and “Chris Perondi’s Stunt Dog Experience.”

The Imagination Playhouse, which features plays based on books from Dolly’s Imagination Library, becomes a permanent fixture this season, offering its much-loved shows for younger guests from March through the end of September. The theater will offer a rotation of playhouse favorites guests have enjoyed through the years. During Smoky Mountain Summer Celebration, new story time and character meet & greets are part of the Imagination Playhouse experience.

Also in celebration of the 40^th anniversary, “Heartsong: The Movie” will be remastered and moved—appropriately—to Dreamsong Theater as part of The Dolly Parton Experience. “Heartsong: The Movie” will run in conjunction with “Heidi Parton’s Kin & Friends.”

The season begins with the I Will Always Love You Music Festival (March 15- April 13). This festival celebrates Dolly and her unmatchable talents as an internationally known performer through songs, shows and even culinary delights. Returning favorite “From the Heart—The Life & Music of Dolly Parton” tells Dolly’s remarkable story in an inspirational and uplifting way as guests experience the emotional pull she faced as she left everything she had known in Sevier County to move to Nashville in pursuit of her dreams. The show takes place in Celebrity Theater and runs through the Flower & Food Festival.

Dollywood’s Flower & Food Festival (April 18-June 8) blooms bright with iconic Mosaiculture displays throughout the park. Vivid larger-than-life flower sculptures create an immersive atmosphere for park guests with more than half-a-million blooms during this award-winning festival. Dollywood’s culinary team showcases their world-class abilities during the event with a menu full of delicacies to highlight the tastes of spring in the Smokies. The 40^th anniversary retrospective show “Play On,” debuts on May 3, the date of Dollywood’s first operating day in 1986.

Dollywood’s Smoky Mountain Summer Celebration presented by Food City (June 14-August 3) is everyone’s favorite summer tradition, and once again includes Dollywood’s Sweet Summer Nights drone and fireworks show each night. Even more drones take to the skies this year to present a mesmerizing show that honors Dollywood’s 40^th anniversary season. “Gazillion Bubble Show presents EVOLUTION” and “Chris Perondi’s Stunt Dog Experience,” provide popping bubbles and playful pooches to help every guest feel like a kid this summer.

A family tradition for many, Dollywood’s Harvest Festival presented by Humana (Sept. 12- Oct. 27) celebrates the beauty of fall with thousands of carved pumpkins, spirited performances from talented singers and the fun of Great Pumpkin LumiNights. Great Pumpkin LumiNights, which previously has been named the best theme park harvest event in the world, features elaborate displays that are fun for every member of the family. Creative culinary items, accomplished artisans, and fall fun in the Smokies make this a picture-perfect time to enjoy Dollywood.

The industry’s Best Theme Park Christmas event—Dollywood’s Smoky Mountain Christmas presented by Humana (Nov. 1- Jan. 4, 2025)—concludes the park’s 2025 season with six million lights, festive holiday shows, and the warm Christmas atmosphere guests have come to expect during this joyous time of year.

With 40^th anniversary season surprises ahead, guests should consider a season pass to ensure they can experience all the fun! Three season pass levels—Gold, Silver and the new Volunteer Summer Pass—provide great options for every guest, while the popular Pre-K Imagination Season Pass offers free admission all season long to any child born in 2020 or 2021. Passes are on sale now. 

HOLLYWOOD, Calif. and JAKARTA, Indonesia — Taman Safari, Indonesia’s respected owner and operator of nine major parks and four safari resorts, has paired up with US-based Legacy Entertainment, to master plan and design its next-generation of experiences and attractions. Legacy will focus on Taman Safari Bogor – the chain’s original park, which debuted in April 1986. That park is located about an hour’s drive from the Indonesian capital of Jakarta.

“Taman Safari Bogor is an icon of Indonesia,” said Taylor Jeffs, President and Chief Creative Officer of Legacy Entertainment. “Everyone who grew up in and around Jakarta has a deep nostalgia for that park. Our team is honored to be entrusted with the task of enriching the park – which has been offering visitors a much beloved experience for nearly 40 years — with next-generation excitement.”

Built on the site of a former Tea Plantation, Taman Safari Bogor was an immediate success upon its opening in 1986. The park’s success and need for added capacity led to a series of rapid expansions over the course of time, without a unifying vision to tie them together. According to Mr. Jeffs, this has led to major new design opportunities that are now available to the creative team at Legacy Entertainment.  

“Located in a lush valley near the Gede Pangrango Mountain, Taman Safari Bogor is perhaps the most beautiful site I’ve encountered in my two decades in the business,” Mr. Jeffs continued. “Not only are we working together to solve all of the operational challenges that have popped up over the last forty years, but we are also implementing next-generation designs, both in terms of animal habitats and cinematic-scale immersion.”

And what does a next-generation Safari Park look like? According to Mr. Jeffs, Legacy’s new designs for the site will dramatically deviate from the ordinary. “Since the Hagenbeck revolution (Carl Hagenbeck was a German merchant of wild animals who created the modern zoo in the late 1800’s, with animal enclosures without bars to better present their natural habitats) virtually all zoos and safari parks have sported an international theme, with zones and architecture aiming to recreate international locales. Our goal is to put the spotlight back on the animals at Taman Safari Bogor, and to create a new visual storytelling medium that honors and celebrates these magnificent creatures.”

More details about the future of Taman Safari Bogor will be revealed later this year.

RIMINI, Italy — Semnox Solutions has been honored with the ENADA Primavera Innovation District Award for Best Innovative Product at the Rimini Amusement Show. The award recognizes Semnox’s Radian Smart Wristband, an innovative RFID-based solution designed to enhance time-based access management in entertainment venues.

This marks the second major accolade for the Radian wristband, following its recognition at the IAAPI National Awards for Excellence in 2024. The product has also been awarded a U.S. patent, reinforcing its position as a pioneering solution in the amusement industry.

“We are happy to receive the prestigious Innovation Award for our Radian Smart Wristband,” says Vinayaka Kamath, Business Head for UK and Europe for Semnox. “This recognition is a testament to our relentless commitment and hard work towards innovation.”

Kamath continues, “Over the past 17 years, we have continuously introduced award-winning products that have positively impacted our industry, and the Radian Smart Wristband is one of the many innovations that exemplify this vision. We remain dedicated to pushing boundaries and delivering solutions”.

The Radian Smart Wristband is a rechargeable, RFID-based wearable that automates check-in/check-out, eliminating manual tracking and reducing staffing costs. As a sustainable alternative to paper wristbands, it enhances efficiency while supporting eco-friendly operations.

Featuring customizable LED patterns, haptic alerts, and RFID technology, Radian keeps guests informed with vibration and color-coded notifications. As time runs out, it shifts to flashing red and long vibrations, ensuring a smooth check-out process.

Beyond time tracking, Radian integrates with RFID readers and locks, offering seamless venue access control with wireless connectivity across large facilities. With its patented innovation and global adoption, Radian is setting a new standard in time-based attraction management.

NEWPORT, Ky. — Baynum Solutions, the premier amusement park, water park, commercial and industrial painting and construction provider to leading companies worldwide since 1983, today announced the upcoming retirement of Managing Director Daniel Adams and promotion of Walt Bowser to President and Chief Executive Officer. John Andrews, longtime leader of the successful commercial and industrial division, will assume the role of SVP, Baynum Solutions and Kevin Gessner joins in the role of SVP, Administration.

Adams, who joined Baynum Solutions in 2006, has served as Managing Director since 2022, leading the company through a period of significant growth. Lauren Adams, Director of Human Resources, will also be retiring from the company after 28 years of service.

“Dan and Lauren have been a remarkable part of our success and have helped build a fantastic team here,” said Baynum Solutions Founder Chris Baynum. “Our company is better and stronger than ever thanks to them, and I wish them the very best.”

Bowser, a former Six Flags Entertainment Corporation executive, joined Baynum Solutions in 2016, expanding the company’s Amusement Solutions division to include painting, construction, theming and maintenance. In his new role as President and Chief Executive Officer, he will assume responsibility for all divisions of the company.

“Baynum Solutions has experienced stellar growth in the past decade, expanding and diversifying our services to meet the exacting standards of our top tier clients,” stated Bowser. “I am honored to be part of this fantastic team with more than forty years of world-class service behind us, and a limitless future ahead.”

Reporting in a new role of SVP, Administration, Kevin Gessner joins Baynum Solutions to lead finance, human resources, marketing and operations. A Kentucky native, Gessner has spent more than 25 years leading multi-disciplinary programs at the nation’s top healthcare organizations.

Baynum Solutions recently completed marquis projects for Samuel Adams Brewery, PNC, DHL Express and Xavier University. The company’s amusement division has been busy giving a fresh coat of paint to more than a dozen iconic roller coasters including Millennium Force, Pantherian, Goliath

Six Flags Magic Mountain, Goliath Six Flags Over Georgia and Titan. Additional 2025 projects soon to be on display include painting and construction jobs at Dollywood, SeaWorld, Kentucky Kingdom Theme & Water Park, Wild Adventures, Kalahari Sandusky Ohio and Splish Splash.

SINGAPORE — Embed, the world’s FEC tech partner of choice for the amusement, entertainment, and leisure industries, inspires to #AccelerateAction by forging gender equality in the tech sector for International Women’s Day 2025.

According to a study by the Bureau of Labor Statistics, women held only 35% of tech jobs at the end of 2023 in the US alone. Women are also the minority in major tech companies, where the proportion of female staff is less than 45%. The percentage of women in leadership positions in these top companies fa11 below 35%. Th is gap in tech employment of women becomes more pronou need at the top of the corporate ladder.

Putting an end to gender inequality in the tech sector
‘This year’s global International Women’s Day theme is Accelerate Action, a theme emphasising the urgency of making progress towards gender equality to enable women in reaching their full potential. At Embed, we’re proud to be the change we want to see in the world, which is why you can #ExpectHERinTech and everywhere else in the business of fun,” says Embed Solutions Group CEO Renee Welsh.

“At Embed, we believe in the value of diversity in our talent pool. We have a shared commitment to gender parity at all levels of the organisation because we believe in the boundless intellectual, leadership, cultural, and commercial strength that results from harnessing and realising the talent capital of gender and cultural equality We take great pride in not only being gender-equal but putting an end to gender inequality in our tech sector,” she continues.

CMO & Chief Growth Officer Sara Paz adds, “With a Chief Executive Leadership team made up of 50% women, Embed is proud to be an example of what other companies, large and small, aspire to achieve.”

Embed is known to gravitate towards female leaders in the FEC industry for collaboration and support. “We’re proud of the sisterhood we have with the industry’s female icons, like Beth Standlee, Founder & CEO of Trainertainment and Chairman of the AAMA Board of Directors; Holly Hampton, Bay Tek Games VP & Director of Innovation and Chairman of the AAMCF Board; Amy Hedrick, Founder & CEO of Cleanbox Technology; and industry trailblazers like Lori Schneider, Executive Vice President of AMOA; Vicky Peek of Tilt Studios; Paula Rinker, Merchandise & Programs Director at Coast to Coast Entertainment, and more… like Joy Park, GM of LAI Games, Em bed’s sister company. We celebrate all these women with gustol” commends Paz. “We’re also amazed by Embed customers who are new impact players trailblazing in the industry, like Jennifer Donner of Game Over Arcade. These accomplishments of women with their unstoppable professional and personal velocity are an example of the change we want to see in our industry,” concludes Welsh.

Celebrating the Women in Tech
To celebrate the amazing contributions and achievements of women in the industry, Embed will be giving away exclusive International Women’s Day pins at Amusement Expo International.

Catch the Embed team and the roster of integrated hardware and software solutions such as the Mobile Wallet, STATS, smartTOUCH™+ KIOSK+, TOOLKIT suite, and a showcase of game cards and wearable media at booth #647, Amusement Expo International (79 to 20 March, Las Vegas Convention Center, NV).

The MARCH 2025 issue includes:

• 2025 Amusement Expo poised to shatter records
• Slick City’s growth isn’t slowing; new location opens in Houston
• Warner Bros. Movie World opens The Wizard of Oz-themed land
• Sally Dark Rides introduces fresh concept with its Mini Dark Ride
• Busch Gardens Tampa Bay’s Wild Oasis readies for spring 2025
• Urban Air Adventure Parks add slide complexes in two locations
• Soft Play works with Thanksgiving Point, opens Jurassic Jungle
• Meow Wolf opens fifth location in Houston, focuses on music vibe
• Sandy Creek Mining Co. supplies interactive fun for 35 years
• Attendance up 120,000 at the Fort Worth Stock Show & Rodeo
• Nearly 400,000 attend Florida State Fair, midway revenue solid
• Splash, play, repeat: Tech behind Splash Lagoon’s arcade success
• Adventure Bay adding Hyperlight Slide for 2025
• IISF Super Extravaganza and Trade Show lives up to its name
• Attractions industry gathering draws 200 women, inspires future
• Focus on the Horizon: Fun Spot America’s Frank Hamedl
• More than 1,600 attend Pennsylvania Showmen/Fair convention
• E&A’s International Aquatic Safety School excites and educates
• International Ride Training IROC Camp sees significant growth
• NWSC Safety Seminar concludes with good results, compliments … and much more!