2021 Golden Ticket Awards issue

By | September 9, 2021

Legoland Florida celebrates its birthday this October with attraction openings, party pop-ups and Halloween fun

By | September 24, 2021

WINTER HAVEN, Fla. — LEGOLAND Florida Resort is commemorating ten awesome years with a party-packed month that will feature a new attraction opening, a birthday celebration day, the reopening of MINILAND and the return of fireworks at Brick or Treat! 

2021 has been a yearlong party that kicked off with the debut of Brickbeard’s Watersports Stunt Show and continued with a calendar of unforgettable events, including the all-new PirateFest Weekends, LEGO Friends Weekend, LEGO NINJAGO Days and AWE-Summer. Now, this October will include even more reasons to party at the Theme Park built for kids! 

The LEGOLAND Story will immerse LEGO lovers in the unexpected origin story of everyone’s favorite brick. Guests will also learn about the ever-evolving theme park experience and how LEGOLAND Parks were built, brick by brick! 

In this all-new attraction, LEGO history comes to life with playful, photo-worthy displays, including an original ride vehicle from Cypress Gardens’ Triple Hurricane and an interactive Minifigure trading wall. Floor-to-ceiling colorful graphics illustrate chapters of LEGO history, including the first LEGO toy ever created and the original minifigure. After exploring the walkthrough experience, guests will build alongside the Master Builders’ Workshop with hands-on brick activities that are sure to inspire the builders of tomorrow. In the Six Blue Brick Build Experience, LEGO lovers will learn how six 2 x 4 bricks can snap into more than 915 million combinations!

The official winning LEGO model from LEGO MASTERS Season Two, along with the second and third place models, is also now on display at this new attraction. Here, fans can get 360-degree views of these colorful, show-stopping masterpieces.

The smell of freshly brewed coffee and fluffy pastries will fill the air in the entryway to this immersive attraction. The all-new café, LEGOLAND Coffee Co., will feature new flash-chilled iced coffee and seasonal flavors. Delicious hand-held breakfast items like tavern ham, baby swiss and egg croissant sandwiches, sundried tomato and spinach frittata wraps, and triple-smoked bacon quiche cups are the perfect way to start a day of adventure at LEGOLAND. 

Families are invited to join in the brick-tastic birthday bash on October 15 to dance along with their favorite LEGO characters and friends. Party-packed play moments, surprise character appearances and pop-up entertainment will make this one awesome party! 

You can’t have a birthday without cake, so LEGOLAND built the BIGGEST LEGO birthday cake EVER created to commemorate the big 1-0. This ginormous LEGO cake is the perfect place to snap your party picture! The more-than-20-foot cake is on display now through the end of this year. 

As if that wasn’t sweet enough, our chefs cooked up something special for our big day. What’s the most famously delicious treat LEGOLAND? That’s right, Granny’s Apple Fries! Our chefs could not dream of celebrating our 10th birthday without paying homage to the fan favorite, and thus the Apple Fries Cupcake was born! Don’t be late to the party–this sweet treat will ONLY be available at Granny’s Apple Fries on our birthday, October 15. In addition to this epic birthday treat, the baristas at the all-new LEGOLAND Coffee Co. are brewing up a Birthday Cake Latte that will also only be available on October 15! 

LEGOLAND’s most iconic area of the park underwent a cool transformation this year, and starting October 15, MINILAND will reopen with its new shade structures that will bring even more enjoyment to this beloved land. 

Don’t miss the spookiest, kookiest trick-or-treating party of the year Saturdays and Sundays this October! Brick or Treat at LEGOLAND Florida Resort returns with BOO-tastic fireworks and extended hours every event night. This kid-friendly event is the only time of year guests can meet exclusive classic LEGO monster characters, enjoy Halloween shows and go trick-or-treating to collect loads of candy during the ultimate kids Halloween celebration.

Be sure to see the other awesome experiences that have debuted in 2021, including an all-new 4D movie, LEGO MYTHICA – JOURNEY TO MYTHICA, new LEGO models throughout LEGO City, and two new LEGO build activities, Planet LEGOLAND and the LEGO Dots Build Your Art Gallery.

Zamperla coaster team gears up for trade show season

By | September 24, 2021

Zamperla is excited to bring its updated coaster portfolio to exhibitions this fall. The Italian company showcased its new designs as well as the innovation in coaster engineering at the Saudi Entertainment & Amusement Expo in early September and will bring its team to Barcelona next week. Zamperla has already released specifics about the Double Heart and the Family Coaster Lift/Launch earlier this year via the company’s virtual celebration, Z-Fun Week. However, it has three additional concepts not yet revealed that clients can see in-person at booth 918 in hall 1.

“We have spent the past five years investing in both talent and technology,” said Alberto Ferri, the Roller Coaster Division Director. “Our capabilities continue to improve and we have demonstrated our ability to engineer and fabricate product that is some of the best in the industry. Ensuring that our engineering to fabrication pipeline works seamlessly has been at the heart of our improvements.”

The company’s roller coaster division has projects of a complexity that were not historically associated with the Zamperla. Installations such as a Junior Coaster at Ferrari World (U.A.E.), the Factory Coaster at Wuxi Sunac Land (China) and Thunderbolt at Mundo Petapa (Guatemala) demonstrate a leveling-up of the company’s coaster quality. In addition, Canal Peak at Yangzhou OCT Fancy City (China) will open soon and promises to be one of the smoothest thrill coasters the company has produced. 

“I am excited to show the collection of new experiences our team has created over the past year. During the difficult time created by COVID our CEO Antonio Zamperla challenged our design team to come with fantastic, daring ride concepts so we would come out of the pandemic with groundbreaking coaster experiences,” said Adam Sandy, Roller Coaster Sales & Marketing Director. “But even more important than our new concepts, a look ‘under the hood’ showcases what really separates our latest design work from the competition. Cost of ownership drives our engineering philosophy. Features like an aluminum-milled chassis mean that our clients will receive the latest coaster innovation that drives down NDT and maintenance costs in every style of roller coaster we offer- from the Lightning thrill platform down to the Family Coaster.”

These developments are possible due to the investment the company has made in every aspect of the roller coaster business unit. The goal is to create products and experiences as familiar as Zamperla’s legendary family and thrill rides.

“It is an exciting time for Zamperla,” said Valerio Ferrari, Chief Sales Officer. “I’m thrilled that we are offering roller coasters that target three key height requirements: 90 cm (36 in), 105 cm (42 in) and 120 cm (48 in). We believe that combining specific ridership demographics with innovative, marketable concepts means that customers will see us as a go-to company for roller coasters.” said Ferrari.

For more information come see the team at the IAAPA Expo Europe (Hall 1, Booth 918), visit Zamperla.com or follow them on Facebook and Instagram @ZamperlaCoasters .

During the 2020/2021 “COVID period” Zamperla opened the following roller coasters:

  • Formula Rossa Junior, Ferrari World (U.A.E.), Junior Coaster (2020)
  • Canal Peak, Yangzhou OCT Fancy City (China), Thunderbolt (opening fall, 2021)
  • Dragon’s Apprentice, Legoland New York (U.S.A.), Family Coaster (2021)
  • Storm, Magic Kass (Israel), Powered Coaster (2021)
  • Taxi #1, Bollywood Parks Dubai (U.A.E.), Family Coaster (2021)
  • Tidal Twister, Columbus Zoo (U.S.A.), Twister Coaster (2021)

Dolly Parton and her Smoky Mountain businesses donate to benefit middle Tennessee flood damage

By | September 24, 2021

PIGEON FORGE, Tenn. — Due to the recent flooding that has devastated much of Middle Tennessee, Dolly Parton and her Smoky Mountain businesses are reaching out to help, seeking to return the favor the area received after the 2016 wildfires. 

Parton was moved to help after seeing the damage caused in Humphreys County, the home of her good friend, country music legend Loretta Lynn. Lynn was quick to offer her support to the Smokies in 2016, so Parton was inspired to reciprocate the gesture.

Parton through Dollywood and her Pigeon Forge dinner show properties—Dolly Parton’s Stampede Dinner Attraction, Pirates Voyage Dinner & Show, and Hatfield & McCoy Dinner Feud—will each donate a portion of ticket sales from Oct. 2-3 to benefit the United Way of Humphreys County, the charity selected by Lynn.

“After the Sevier County wildfires in 2016, Loretta was one of the first who reached out to offer anything she could,” Parton said. “It meant so much to me that Loretta—and so many folks—were ready to give in any way they could. This was just one small way I could help Loretta’s people for all they did to help my people.”  

Several counties were affected, but Humphreys County received the most damage. More than 20 people lost their lives due to the catastrophic flooding caused by more than 15 inches of rain that fell in a relatively short period of time in late August. Lynn’s ranch in Hurricane Mills was severely damaged by the flooding that occurred. The foreman of Lynn’s ranch was swept away in the floodwaters.

For anyone interested in donating directly to the United Way of Humphreys County, please visit unitedwayhumphreys.org for more information.

WhiteWater announces key hires ahead of IAAPA Expo Europe 2021

By | September 23, 2021

VANCOUVER, Canada — WhiteWater announces two new key hires in business development ahead of IAAPA Expo Europe in Barcelona, September 28 – 30.

VP, Business Development at Vantage
Industry veteran Frank Good is assuming the position of Vice President, Business Development at Vantage, WhiteWater’s technology unit.

Backed by WhiteWater’s 40 years of expertise in the water and theme park space, Vantage is an advanced software platform accelerating the digital transformation of the leisure industry. Combining wearable tech, RFID, beacons, mobile apps, and intelligent algorithms, it can integrate all the systems and data used by a park for the benefit of its visitors as well as its marketing and operations teams. Vantage’s data portal uncovers actionable insights to reveal venue opportunities and at the same time, optimize venue management.

Frank Good’s experience providing digital solutions to parks matches the objectives at Vantage. He has dedicated 10 years of his career helping clients succeed through technology. Good has worked with top brands in the amusement, cultural institution, zoo, aquarium, and ski markets to improve their guest experience as well as drive new outcomes for revenue and brand metrics. “It is rare to find a person with Frank’s experience bringing disruptive technologies to the industry. We are excited to add him to the team and deliver our innovative solution to market,” said Philip Edgell, President of Vantage.

VP, Global Business Development in the Water Rides Division
Attractions veteran Domingo Vergoossen is taking the role of Vice President, Global Business Development in WhiteWater’s Water Rides division.

While well known for water slides, WhiteWater has also been dominant in the design, manufacturing, and refurbishment of water rides for a decade, offering attractions such as Log Flume, Shoot the Chute, and the IAAPA Brass Ring Award-winning Spinning Rapids Ride.

Domingo Vergoossen’s experience in water ride design and projects spans over 15 years. He began as a designer at Vekoma Amusement Rides and then was charged with establishing Vekoma’s first China manufacturing facility in Guangdong province in 2004. Vergoossen was instrumental in setting up the FlyOver theatre in Vancouver and was part of the development team that brought the attraction to other cities. Vergoossen has previously worked with WhiteWater on several projects, with a sharp focus on client needs.

“We are honoured to welcome Domingo to WhiteWater. His depth of expertise will be extremely valuable to help our clients realize their goals, while his breadth of knowledge will help the team see the whole picture,” said Paul Chutter, WhiteWater’s President.

Reasons to Visit WhiteWater at IAAPA Expo Europe
WhiteWater invites Expo attendees to come meet Frank and Domingo at the show, as well as the rest of the team, to discuss projects and new developments in water, theme, and surf parks, and how these can create value for clients in Europe.

In addition to meeting WhiteWater’s line-up of experts, their booth will be chockfull of new products, interactive demos, and dynamic models. Visitors are invited to stop by for an introduction to the company’s latest water slide, Parallel Pursuit, a true side-by-side racing experience, available in both body and mat versions.

Another highlight this year is Endless Surf, a surf pool with innovative wave technology that enables simultaneous participation of guests with different skill levels. Expo visitors will be able to see a scaled model of how Endless Surf can serve as an anchor attraction.

Conference Session: Creating Iconic Attractions
Having helped parks create iconic attractions for the last four decades, WhiteWater is proud to share some of that insight and experience with Expo attendees. WhiteWater’s Executive Vice President in Europe, Grant Poje, will be a speaker together with leaders from Firefly Creations, Liseberg, and Compagnie Des Alpes in a session discussing different aspects to consider when creating an iconic attraction for a park.

Session info:
Creating Iconic Attractions
Tuesday, September 28, 16:00 – 17:00
Conference Room 2, Hall 2

Full-Service Office in Europe
Based out of Munich, WhiteWater’s European headquarters has a full-service office that offers the know-how of a world market leader with a keen understanding of European markets. “Like everyone else in the industry, we are very excited to finally be able to catch up with friends in person and meet new ones at the show,” said Rainer Maelzer, President of WhiteWater ERA GmbH. He continued, “I am very proud of the international team we have put together. We are happy to serve you in not just English, but also German, Dutch, Arabic, Spanish, Italian, French, Turkish, or Russian—from our different perspectives and cultures.”

Visitors can find WhiteWater at Booth #2-948.

Embed welcome Shafraz Kassam as new general manager in EMEA operations

By | September 23, 2021

DUBAI, U.A.E. — Leading the transformation of the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries, has appointed Shafraz Kassam as General Manager of Operations in the Europe, Middle East, and Africa region.

Coming from a family that is heavily involved in the hospitality industry, Kassam has had hands-on learning and immersion about providing top-notch customer service. This landed him the Operations Manager post for Village Market Recreation, eventually earning him the award for Best Mall in Nairobi plus an exclusive radio feature on EastFM.

Kassam subsequently held the General Manager position at PINS Entertainment, where he was at the helm of leading East Africa’s biggest family entertainment center, achieving and maintaining impressive profitability from month one of operations.

A lover of fun himself, Kassam is the accredited founder of Kenya’s first ever competitive bowling league. He is also known as an amazing host of many fun-filled and motivational team building sessions for staff development that boost morale and company productivity.

“I am very enthusiastic and passionate about ensuring that clients get the ultimate guest experience as it is my personal mission to put a smile on people’s faces on a daily basis. I feel fortunate to be joining the already impressive leadership team of Embed and I am equally excited to make the impossible possible with these people,” says Kassam.

“We are thrilled to have Shafraz onboard the Embed family! With his deep roots in the industry, we are expectant to see amazing results in the EMEA organization, function, and business,” said Renee Welsh, CEO, Embed Solutions Group. “We are completely focused on providing solutions to help operators drive more profit for their business by increasing their revenue, reducing their costs, and achieving their business goals. This requires superior executive leaders made of professionals like Shafraz with stellar track records in the family entertainment space and a passion for the technology that fuels the industry.”

IAFE Convention & Trade Show to offer educational tracks, fun-filled trade show

By | September 22, 2021

SPRINGFIELD, Mo. — Plans for the 2021 IAFE Convention & Trade Show are going full-steam ahead, according to IAFE Director of Meetings Kate Turner. The event takes place Nov. 28-Dec. 1 at the Henry B. Gonzalez Convention Center in San Antonio, Texas.

Workshops this year will be divided into tracks in a variety of categories. You can stick with one track the entire Convention, or you can pick and choose from our complete list of workshop topics. Track categories will include Agriculture, Marketing & Sponsorship, Facilities/Operations, Entertainment & Ticketing, Commercial Exhibits & Concessions, and Professional Development. For a list of all workshops, visit www.fairsandexpos.com/files/ galleries/WorkshopTopicTracks.pdf.

“Booth spaces for the 2021 IAFE Trade Show are 70% sold,” according to IAFE Director of Sales Steve Siever. “Our office has seen an uptick in booth sales in recent weeks – as the summer fair season winds down.  Our showcasing stages are completely sold out and we’ve had great interest in our Verified Buyers/Exhibitor Breakfast event.”

Long-time exhibitor and IAFE supporter Ryan Wilkerson, president and CEO of Haas & Wilkerson Insurance says, “The IAFE Trade Show is the one opportunity during the year for us to see our friends and clients all in one place. It’s like a family reunion where we actually get some work done as well! Coming out of COVID, I can’t think of another place I’d rather be. We have attended a few other trade shows for other family entertainment industries and the energy was off the charts. I expect the IAFE Trade Show will blow the others away.

“Each year our company uses the IAFE convention and tradeshow to kick off the next year’s fair season work. It is a wonderful way to showcase our acts, connect with current clients, and meet new clients from all around the country. It is a great value,” says Gary Berg, of long-time exhibitor G.L. Berg Entertainment. To learn more about the Trade Show and for a complete list of exhibitors, visit www.iafeconvention.com/tradeshow.

ICON Park’s safety program recognized with prestigious award

By | September 22, 2021

ORLANDO — Located in the heart of the Orlando Entertainment District, ICON Park is determined to be the top destination for locals and tourists. However, what you might not know is the open-air entertainment complex’s commitment to safety. 

Recently, Insurance Office of America presented ICON Park with the IOA Workers Comp Safety Award. This award recognizes organizations that exhibit outstanding dedication, commitment and contribution to the improvement and excellence in the safety and health of its employees. The honor is difficult to achieve as it requires organizations claims loss ratio to be under five percent.

“ICON Park has achieved a three percent loss ratio over the past five years,” said Brian Buckley, senior partner at IOA.

The entertainment complex constantly evaluates its safety and training program, making adjustments and implementing changes as needed. An essential element to managing the entertainment complex’s safety program is defining ownership of each aspect of training and compliance. This is accomplished with The Wheel Maintenance and Park Operation Support internal team, the Guest Services and Operations internal team, external industry safety/operational consultants, and also third-party ride inspectors who perform annual inspections and testing.

To round out ICON Park’s safety program, facility and ride inspections are conducted by qualified personnel daily.

“The credit for this award goes to our employees because they care and our leaders because of the quality culture they maintain,” said Chris Jaskiewicz, ICON Park president and CEO. “I am very proud of them and fortunate to be on their team.”

ICON Park’s safety program is based on OSHA compliance, ASTM F-24 Standards for Amusement Rides & Devices, Compliance with Florida Amusement Ride Regulations, Ride Manufacturers guideline, IAAPA and Amusement Industry best practices, and guidance from the company’s insurance broker IOA. ICON Park is at the center of the International Drive Resort Area and Orlando Entertainment District. With free parking and conveniently located near I-4, Universal Boulevard and the Beachline, this premiere entertainment complex is easy to access for any Central Florida resident or Orlando tourist.

Polin introduces world’s first-ever fully transparent composite Looping Rocket Waterslide

By | September 22, 2021

TURKEY — Polin Waterparks is pushing waterslide technology to the next level with its latest innovation. Its new attraction is the world’s first fully transparent composite Looping Rocket Waterslide, which is expected to have a dynamic impact on the industry.

Polin Waterparks installed the first version of this new waterslide at Candyland Waterpark at the Vogue Hotel in Bodrum, Turkey, in July 2020, and positive guest feedback continues to rocket skyward, just like the ride itself. This is because, on its own, the Looping Rocket is already a high-adrenaline ride that gets guests’ hearts pumping due to its ultrahigh, heart-stopping drop. But with its new availability as a fully transparent slide, the Looping Rocket increases guests’ adrenaline even more as they zoom through the dark.

Guests already associate waterslides with some of the most fun places to cool off during hot daytime hours. Now, guests have a reason to stick around for more fun after the sun goes down. With its pulsing, phosphorescent glow, the Looping Rocket becomes an exciting nighttime attraction for both riders and those watching — even those driving by who can see it shimmering as they pass by. For parks wanting to enhance the guest experience further, they can add a variety of enhancements to the slide, transforming their venues on an even greater scale and creating a true night to remember for their clientele.

Polin Waterparks is recognized as an official R&D center and a pioneer in the field of innovative advancement and application of closed-molded manufacturing technology in waterslide development. With new developments such as its Glossy Looping Rocket, Polin continues to focus on innovation in composite-manufacturing technologies.

The core of Polin’s R&D strategy is its concentration on financial, customer, and process perspectives with particular emphasis on learning, dissemination, and innovation. Polin proved its dedication to these aspects of R&D when the company pioneered the advancement and application of light resin transfer molding (LRTM) in waterslide manufacturing. In 2006, it converted 100 percent of its fiberglass production to LRTM, a first in the aquatic-attractions industry.

This development raised the bar for all other waterpark slide manufacturers. Since then, Polin has regularly introduced ever-greater innovations, including the development of special lighting effects, patterned and transparent composites, sound-integrated components, wooden and metallic finishes, three-dimensional waterslides, and unique slide designs.

As a result of Polin’s dedication to innovation, the company has now introduced the industry to its first fully transparent composite waterslide, satisfying the need for a better-quality, higher-functioning, and price-advantaged solution compared to the transparent acrylic components that are typical to waterslides from other companies.

Features of Glassy

  • Premium quality
  • Functional, price-advantaged solution compared to transparent acrylic components
  • High-tech composite raw materials
  • Special high-strength resin
  • Specialty fiberglass
  • Mechanically as strong as traditional production technologies • Flawless durability against UV and pool chemicals.

BoldMove brings Dark Ride back to its essence

By | September 22, 2021

BRUSSELS — Together with its expert team, BoldMove Nation will demonstrate its design services and product portfolio live at IAAPA Expo in Barcelona on booth 2-1584. Booth partners include Polymorph for media production & VR, Chauvet Professional who is installing all show lighting on the booth, Mediatoon Licensing for the Marsupilami IP, and AdventureLAB as expert in Integrated Storytelling. Author Klaus Sommer Paulsen presents his new book in Meet & Greet sessions every afternoon between 2.45pm and 3.45pm on the booth.

“With our Smash & Reload family we bring the dark ride back to its very essence: a fun visitor experience, uncompromized and unconditional.” says Benoit Cornet, CEO of BoldMove Nation, who based the concept design on twenty years of interactive and awarded dark ride expertise. Smash & Reload is conceived in such a way that it guarantees fun for all ages. Mixed family squads can just aim and enjoy the high energy and colorful surrounding from their rotatable vehicles. More advanced players discover new dimensions in the gameplay and build a high score to challenge themselves and their friends. The storyline is easy to understand yet engaging enough to get drawn into the action. The Smash & Reload show control and detection technology is well hidden from the eye of the players to accomodate a smooth ride and fun experience. But also on installation side BoldMove has taken the concerns of smaller parks into consideration by centralizing most cabling and technology in a central unit, easy to access and maintain. With its amazing visitor capacity on a small footprint, both versions of Smash & Reload offer the best price to throughput ratio across the industry.

“Smash & Reload is smart in technology and in gameplay, it can stand alone as an eye catching ride and can also be integrated in a themed area. The fancy light and impressive sound technology will draw the attention from outside spectators, feeling the vibes and thrills from a distance. We are pleased to work closely with two key expert partners, Triotech for show control and ride system, and Polymorph for media production and gameplay. Both will also be supporting us at IAAPA Expo.” 

On the booth, BoldMove will show the ride dynamics in a miniature 3D-version and also demonstrate the latest design and development of its proprietary TooMush IP.

Transmedia Experiences
The BoldMove expert team has developed an extensive portfolio of products based on its expertise in dark rides, media content and technologies, alongside integration of IP and integrated storytelling, up to business and operations strategy. All components and modules are fully scalable to fit leisure venues and visitor profiles but the team is also up for any creative challenge to create tailored rides and experiences.

Other products on show include Houba City and Houba World, two indoor park solutions offering a mix of activational attractions for an immersive experience amongst the cutest Marsupilami friends. In Houba City visitors can find their own urban style, working on personal development and expressing their creativity at recurring workshops in the Houba Academy. The concept plan is designed at 1500 square meters and comprises 12 media-based attractions, but is fully scalable to fit smaller or larger spaces. Furthermore, the mix of attractions can be adjusted to each location and audience. The new and innovative pop-up format features a distributed approach, allowing shopping malls or other venues to spread attractions over different available or empty spaces. After a certain period, attractions can be replaced or easily moved to other locations, similar to a traveling interactive Expo. Partner Mediatoon Licensing will also be on the booth, alongside a little ‘Marsu Shop’ with merchandising samples.

AR Hybrid Quest is defined as a “phygital” attraction, being a mix of activities which take place in ‘Physical’ spaces (park, shopping mall or any other venue) and ‘Digital’ actions on the internet, social networks or websites. This mixed reality game takes place in a dedicated or themed area, which is entered via a virtual gate at a physical location and finishes in a themed treasure room. Inbetween, guests are guided to different physical places (‘stations’) with virtual assignments. Besides an engaging and superfun way to discover the park, this interactive treasure hunt offers a lot of opportunities for promotional and loyalty programs, and helps to optimize visitor flows and existing infrastructure. The entire AR Hybrid Quest is done on the visitor’s own smartphone, so no specific devices are required to distribute, track, clean and maintain, making it a totally worry-free solution.  Besides the Marsupilami and TooMush IP, a wild west and dino theme can be applied, as well as custom-designed characters or more seasonal solutions.

Semnox Cashless System for arcades at Pleasureland Amusement in Whitby, U.K.

By | September 22, 2021

Semnox adds yet another feather in its cap as Pleasureland Amusement in Whitby, UK completes one year of implementation of the Semnox Cashless System for arcades. Located a stone’s throw from the beach along the sunny east coast of Yorkshire, Pleasureland is the ultimate destination for the whole family with arcade games, indoor golf, bowling, an ice-cream bar and much more!

After being shut for almost 4 months due to the COVID-19 pandemic, Pleasureland Amusement re-opened in early July 2020 with the brand new TapTap contactless card system that provides increased safety for customers by making it easier to implement minimum contact guidelines.

With focus on providing the best service to its customers while ensuring safety standards, contactless systems have been set up making the experience more safe and secure for the guests. Parafait Klassic kiosks have been deployed at the venue, allowing customers to buy new cards and top up with ease. These self-service kiosks for arcades are easy to use, easy to service and allows you to cross-sell or up-sell, based on the customer’s needs. The integrated Digital Signage displays that are being used at the venue for advertisements and promotions are also being managed through the Semnox Cashless System. With plans to further enhance the customer focus and provide a more personalized experience for the guests, the venue is looking forward to implementing Semnox’s platform for loyalty and membership programs.

“We had looked at various cashless solutions available in the market before we decided to go with Semnox and now that we are using the Parafait solution for over a year, I feel confident that we made the right choice at the right time. Semnox has many functionalities and modules which we intend to adopt and rollout to our clients in coming days. This will help us drive more sales and get good value for money and increase the convenience for our clients,” says Mitch Tuby, the owner of Pleasureland Amusement.

“UK FECs have been typically slow to adopt the cashless systems. Now with the COIVID19 pandemic, and clients like Mitch adopting the same, many FECs are rapidly moving forward to adopting the cashless solution. For Pleasureland, it has been a bold move. We have known Mitch Tuby for a while now and it is our pleasure to be associated with this project. With the pandemic, we believe that there is a need for change in the approach in the entertainment industry,” says Vinayaka Kamath, Head – MEA & Europe, Semnox Solutions.