LAS VEGAS — F1 Arcade, the world’s first official F1 experiential hospitality brand, is now accepting inquiries for private meetings and events at its upcoming flagship venue in Las Vegas. Slated to open in October 2025, F1 Arcade Las Vegas will offer a one-of-a-kind entertainment destination where world-class hospitality meets the high-octane energy of Formula 1.

Located at The Forum Shops at Caesars Palace, F1 Arcade Las Vegas will span more than 21,000 square feet across two floors and feature an expansive outdoor terrace overlooking the Las Vegas Strip. It will be the largest U.S. location for F1 Arcade to date. Designed for corporate outings, social events, product launches and holiday parties, the venue delivers an immersive social racing experience with cutting-edge full-motion simulators and a vibrant, high-style environment.

F1 Arcade Las Vegas will offer several event formats, including exclusive spaces, private rooms and full buyouts for up to 600 guests. The private room, The Briefing Room, features a 19-foot bar, 23 racing simulators and dedicated dining and seating options for up to 220 guests, along with AV capabilities and an exclusive Strip-facing terrace. The venue’s largest buyout configuration includes 87 simulators, three permanent bars, one portable bar and 19 large televisions—including a 9-foot LED screen at the main bar—making it ideal for conferences, brand activations or large-scale celebrations. Private event guests will experience the thrill of competition and the joy of connection through additional games, including React, a lightning-fast reaction game used by drivers in their training, and Lights Out, where every millisecond counts in a high-pressure race start. Whether going head-to-head or cheering from the sidelines, guests will share moments of laughter, adrenaline and celebration—creating memories that last long after the checkered flag.

Signature cocktails and “Designated Drivers” mocktails concocted by Lauren Paylor “LP” O’Brien, winner of the first season of Netflix’s “Drink Masters,” complement F1 Arcade’s menu. The venue’s collection of globally inspired dishes ensures guests enjoy memorable culinary offerings along with their exhilarating competitive entertainment experience.

“F1 Arcade Las Vegas sets a new standard for private events, blending the thrill of Formula 1 with refined hospitality and cutting-edge entertainment,” said Shelley Wiliams, vice president of U.S. sales, F1 Arcade. “Whether it’s a corporate meeting or a full venue celebration, we offer a sleek, high-touch experience that can’t be replicated anywhere else.”

F1 Arcade’s Las Vegas debut will follow the success of its Boston Seaport and Washington, DC openings. With continued growth in U.S. viewership and fan engagement, the brand is planning 30 locations worldwide over the next five years, including upcoming locations in Philadelphia, Denver and Atlanta.

MARIETTA, Ga. — Six Flags White Water opens for the 2025 season this Saturday, May 10, featuring an array of enhancements designed to elevate the guest experience, including the debut of Cabana Village, a new luxury rental experience.

“Summer is officially here, and we can’t wait to welcome everyone back for another season of refreshing, relaxing and reinvigorating fun,” said Lindsey Lambert, park director at Six Flags White Water. “From luxury amenities like our all-new Cabana Village to exciting culinary upgrades and enhanced attractions, guests will truly have it made in the shade this season.”

New for 2025, Cabana Village offers a premium, resort-style retreat within the park, prioritizing comfort and convenience. Each private cabana accommodates up to ten guests and includes:

• Dedicated concierge service
• Private access to Little Hooch Lazy River
• Picturesque views of the Atlanta Ocean Wave Pool
• Shaded seating, personal lockers and additional exclusive amenities

Additionally, the park is enhancing its food and beverage offerings throughout the park. Led by newly appointed executive chef, Priscilla Hamilton, highlights include handspun milkshakes, freshly baked cookies and a new signature pizza.

Military Appreciation Days, May 24 – 26
Six Flags White Water is honoring the bravery and selflessness of active and retired military personnel during Military Appreciation Days, May 24 – 26. On these select dates, all active military personnel and veterans will receive free park admission. Additionally, up to six specially discounted admission tickets can be purchased in advance online.

Free admission for active or retired military personnel may be redeemed day of and in person at the front entrance of the park. Discounted admission tickets for friends and family must be purchased in advance online at sixflags.com/whitewater. A valid military ID is required.

Six Flags White Water is open weekends, May 10 – May 18. Summer daily operation begins May 24. For more information, visit sixflags.com/whitewater.

FRISCO, Texas — Strikz Entertainment is celebrating its 20th year with an exciting party filled with retro deals, amazing prizes, and plenty of ways to enjoy two decades of strikes, spares, and smiles!

Strikz Entertainment, a cornerstone of family fun in Frisco, is thrilled to announce its 20th Anniversary Celebration on Saturday, May 17. Locally owned and community-driven, Strikz invites the public to a day packed with exciting deals, contests, and community spirit as it marks two decades of entertainment excellence.

“Strikz has been proud to be a part of the Frisco community for 20 years. This celebration is our way of thanking the families, friends, and guests who have supported us every step of the way,” said Neil Farren, founder and owner of Strikz Entertainment.

Anniversary celebration includes:

• Throwback Pricing: Celebrate like it’s 2005 with retro rates—bowling for $20 per lane per hour and Arcade cards: buy a $20 card for just $10.
• Grand Prize Raffle: Guests who join onsite can enter for a chance to win Free Bowling for a Year — that’s one free game every week!
•  Social Media Contest: Snap, share, and win! Post your celebration photos with #20YearsofStrikz for a chance to win a $50 Gift Card.

Strikz will also host Community Fundraiser Days on June 1, 8 and June 15, donating 20% of daily sales to local organizations, including Frisco Flyers, Frisco Miracle League, and Stay in the Fight Veterans Foundation.

PIGEON FORGE, Tenn. — What started as a small roadside attraction in 1961—a simple train ride through the foothills of the Great Smoky Mountains—has now become an innovative force within the theme park industry. The attraction that now sits on that same ground has blossomed to become a place known around the world as the home of authentic family fun and memory making. Since its opening in 1986, Dollywood Parks & Resorts has grown to become a complete family destination; a beloved powerhouse within its industry, much like its namesake Dolly Parton has become to generations of fans worldwide. 

Dolly was at the park Friday to celebrate the anniversary of Dollywood’s original opening day, May 3, 1986. During an exclusive event for media and season passholders, she, alongside her Dollywood business partner Peter Herschend, as well as Dollywood Parks & Resorts President Eugene Naughton and Dolly Parton Productions’ Ted Miller, explained how their partnership came into existence and has grown in the decades since. They also shared some of their favorite moments and treasured memories from Dollywood’s 40 seasons. 

In addition to hearing from the park’s founders and executive leadership, event attendees were treated to a preview of Dollywood’s 40^th anniversary season retrospective show, “Play On,” which debuts tomorrow. Additionally, those guests left with a cupcake—a nod to Dollywood’s 1^st birthday when Dolly posed atop a giant cake—and a code to stream an exclusive new album of previously unpublished songs Dolly has written about her Dollywood theme park. Anyone can stream the music—called The Dollywood Collection: Celebrating 40 Years of Music & Memories—for free by visiting https://dolly.lnk.to/Dollywood40thAlbum.

Dolly thanked guests for their part in making Dollywood one of the most recognized and awarded parks in the world. While it may have seemed farfetched to many when they heard her 1982 interview with Barbara Walters, her dream for “’Dollywood USA,’ a fantasy city…like a mountain Disneyland” displayed a true visionary mindset that allowed her to create a family destination experience in her home county, a place she calls “one of the most wonderful places in the world.”

“I’ve always believed the Smoky Mountains are one of the most beautiful places God ever made, and I feel blessed to call them home. When I first dreamed of creating Dollywood, I had two simple hopes. I wanted to build a place that would bring people from all over to see the magic of the Smokies and, hopefully, fall in love with them just like I did,” Dolly said.

“And I knew that when they came, they’d meet the folks who live here and feel the kindness and hospitality that make this place so special. I think that’s why Dollywood keeps being named one of the best theme parks in the world—it’s not just the beauty of the mountains, it’s the heart of the people who welcome you here.”

Dolly’s visionary status certainly sets her among the biggest dreamers of the theme park industry. Naughton said the opportunity to work alongside the Dreamer-in-Chief is the highlight of his nearly four-decade career.

“I’m lucky to have been able to work alongside the biggest names in the industry during my career,” Naughton said. “But when I was approached with the opportunity to work with Dolly and to help her put wings on her dreams, it really was the opportunity of a lifetime. Her ability to create and dream, along with her ability to inspire others, has shown me that she really does need to be considered as one of the greatest names within our industry.” 

During the event, Dolly also shared details about a new opportunity created in partnership with the Tennessee Governor’s Faith-Based and Community Initiative and the Tennessee Department of Children’s Services to offer children in foster care a complimentary one-time visit to experience the fun of Dollywood. The offer is available to Tennessee families fostering through DCS or one of their providers.    

Dollywood is more than just beautiful landscaping, world-class attractions, award-winning entertainment offerings and craveable culinary creations that line its picturesque pathways. What makes it tick are the more than 4,000 hosts, 13 of which have been employed at Dollywood prior to or since its opening in 1986, who make this place different. It’s the reason why the Pigeon Forge, Tennessee, park has risen to prominence, with guests often listing the feelings they experience at Dollywood as the reason they want to return so often. While the park continues to innovate and find new ways to celebrate family, its most important way—through making one-on-one guest connections—is refreshingly simple.

Dollywood Parks & Resorts’ recent accolades underscore its emergence as a premier destination on the international theme park scene. With surveys and guest comments pointing to the park’s one-of-a-kind atmosphere, it comes as no surprise the park has earned one of the most impressive lists of awards within the theme park industry in the last decade.

Since 2022, Dollywood has been named: 

• Tripadvisor’s #1 Best U.S. Theme Park based on actual guest reviews (2022, 2024)
• Tripadvisor’s #2 Best U.S. Theme Park based on actual guest reviews (2023)
• Forbes’ Top 300 Best Customer Service (#27 out of all industries; one of only two theme parks on the list) (2024)
• Amusement Today’s Golden Ticket Awards include Best Park, Best Guest Experience, the Legend of Christmas, Best Kids Area, Best Family Coaster, Most Beautiful Park
• Forbes’ America’s Best Midsize Employer (2022, 2025)
• USA Today National Top Workplace (2022, 2025)
• Travel + Leisure: Best Parks in the World 
• National Amusement Park Historical Association (NAPHA)- Favorite Theme Park (2023, 2024)
• Southern Living: Best Attraction in the South (2024)
• #1 attraction in the world “Guests Want to Return To” (2024)
• Dollywood’s Splash Country awarded Al Turner Memorial Commitment to Excellence Award by the World Waterpark Association (2024)
• Newsweek Top Customer Service Award (2024) 
• Newsweek Greatest Workplaces for Women (2025)

Following a year of record attendance in 2024, Dollywood Parks & Resorts—the #1 U.S. theme park according to Tripadvisor reviews—has a lot to celebrate in 2025. Last year, the park added The Dolly Parton Experience—subsequently named by USA Today as one of the Top Five Best New Theme Park attractions in 2024—and celebrated the first full year of operation for the company’s second lodging property, Dollywood’s HeartSong Lodge & Resort.

Additionally, Dollywood’s Splash Country celebrates its 25^th season—which media in attendance also were able to enjoy during the day—while Dollywood’s DreamMore Resort and Spa enjoys its 10^thyear of operation in 2025. In a year full of milestone anniversaries, Dolly Parton’s Imagination Library marks its 30^th anniversary, and as of today, has gifted more than 270 million books to children around the world under the age of 5.

Two of the largest projects in 2025 include the Wilderness Pass Restaurant—which opened in the park today—and a new 750-space parking lot which opened in mid-April. Projects like the new parking area and Wilderness Pass Restaurant are important pieces of the company’s half-billion dollar, 10-year expansion plan announced by Dolly and Naughton in 2021.

Guests currently can enjoy Dollywood’s Flower & Food Festival (now-June 8) which features iconic Mosaiculture displays throughout the park. Vivid larger-than-life flower sculptures create an immersive atmosphere for park guests with more than half-a-million blooms during this award-winning festival. Dollywood’s culinary team showcases their world-class abilities during the event with a menu full of delicacies to highlight the tastes of spring in the Smokies.

Dollywood’s Smoky Mountain Summer Celebration presented by Food City (June 14-August 3) is everyone’s favorite summer tradition and once again includes Dollywood’s Sweet Summer Nights drone and fireworks show each night. Even more drones take to the skies this year to present a mesmerizing show that honors Dollywood’s 40^th season. “Gazillion Bubble Show: Evolution” and “Chris Perondi’s Stunt Dog Experience” provide popping bubbles and playful pooches to help every guest feel like a kid this summer. 

A family tradition for many, Dollywood’s Harvest Festival presented by Humana (Sept. 12- Oct. 27) celebrates the beauty of fall with thousands of carved pumpkins, spirited performances from talented singers and the fun of Great Pumpkin LumiNights. Great Pumpkin LumiNights, previously named the best theme park harvest event in the world, features elaborate displays that are fun for every member of the family. Creative culinary items, accomplished artisans and fall fun in the Smokies make this a picture-perfect time to enjoy Dollywood. 

The industry’s Best Theme Park Christmas event—Dollywood’s Smoky Mountain Christmas presented by Humana (Nov. 1- Jan. 4, 2025)—concludes the park’s 2025 season with six million lights, festive holiday shows and the warm Christmas atmosphere guests have come to expect during this joyous time of year.

GRAPEVINE, Texas —This week, Meow Wolf’s Texas-based exhibitions have achieved international acclaim at IAAPA Honors 2025, one of the most prestigious award programs in the global attractions industry. Announced this week at Europa-Park in Rust, Germany, Meow Wolf Grapevine was named 2025’s Top Location-Based Experience (LBE) in the world, while Meow Wolf Houston received global recognition for Best Food & Beverage Building Renovation or New Build for its signature dining experience, Cowboix Hevvven.

Held for the first time in Europe in conjunction with Europa-Park’s 50th anniversary, IAAPA Honors 2025 gathered industry leaders from more than 100 countries to recognize creativity, innovation, and excellence across theme parks, museums, and immersive experiences. Meow Wolf was one of only a handful of U.S.-based companies to receive recognition.

The Top LBE of the Year award—one of the evening’s most coveted honors—spotlights Meow Wolf Grapevine’s achievement in redefining what an immersive art experience can be. Located in the Dallas-Fort Worth metroplex, The Real Unreal exhibition has quickly become a cultural anchor in the region, blending interactive storytelling, bold visual design, and community collaboration in ways rarely seen in traditional attractions.

“To see a Texan experience like Meow Wolf Grapevine celebrated on an international stage is incredibly meaningful,” said Meow Wolf Grapevine General Manager Jamie Weaver-Garia. “This award is a tribute to the artists, staff, and guests who have shaped our Meow Wolf locations into something truly extraordinary.. We’re honored to represent the innovation coming out of North Texas.”
Meow Wolf Houston, which opened its doors in October 2024, was also honored for Cowboix Hevvven, the exhibition’s otherworldly bar and grill that fuses psychedelic visuals in a western dive world. Designed by a collective of Texan artists and featuring a menu curated to reflect Houston’s culinary creativity, the venue has quickly become a standout in the city’s food and beverage scene.

“Cowboix Hevvven pushes the boundaries of what food and beverage can be in an immersive space,” said General Manager of Meow Wolf Houston Aaron Johnson. “This award reflects the talent and imagination of Houston’s artists and chefs who helped create a dining experience that’s as inventive as the exhibition itself.”

This dual recognition solidifies Meow Wolf’s reputation as a leader in immersive arts and entertainment—not just nationally, but globally. With both Texas locations less than two years old, the honors signal a powerful emergence of creative excellence from the Lone Star State.  The accolades come on the heels of last week’s Webby Award wins, further affirming Meow Wolf’s expanding influence on the global and digital stage.

DALLAS, Texas — AIMS International, the world leader in amusement safety education is pleased to announce its expansion into the Asia-Pacific market with the first-ever AIMS Asia Pacific Safety Seminar. This highly anticipated event was held at the Pan Pacific Singapore from April 21 to 25 and featured world-class speakers, the Building and Construction Authority (BCA) Singapore, and top industry professionals.

AIMS partnered with CASY Engineering Consultancy, Yogeeswaran Sivasithamparam, and Girish Jagajeevan to bring this event to the Asian market and successfully execute it at the high level the industry has come to expect from AIMS International.

Amy Lowenstein, AIMS International executive director delivered the keynote address speaking to best practices from North America followed by 40 hours of amusement safety education across the 5-day event. A variety of sessions covered topics from maintenance to inspection, operations, electrical, permitting, welding, corrosion, risk assessment, and ASTM F-24 Rides Standards.

“The passion and engagement throughout the week was inspiring,” said AIMS board member Rob Gavel. “We are grateful to Yogee and his team for their enthusiastic support and efficient management of the seminar.”

The AIMS Asia Pacific Safety Seminar will return to Singapore in April 2026. Keep an eye on the AIMS website for dates and registration information for attendees and instructors and sponsorship opportunities.

CARLSBAD, Calif — Talented Master Model Builders at LEGOLAND^® California Resort have taken brick building to the next level today unveiling a giant LEGO^® heart, symbolizing the love of play, to kickstart LEGO^® Festival – the biggest family celebration of play ever.

The San Diego-themed ‘I Heart Play’ model took 650 hours to create using more than 120,000 bricks and perfectly captures the energy of San Diego. It stars a southern California surfer girl riding a wave on the iconic shores of San Diego—all celebrating the laid back vibes of America’s finest city. The colorful model welcomes guests as they enter the Resort and is one of seven created for LEGOLAND Resorts worldwide to mark the first-ever LEGO Festival experience.

The Hearts have been built to celebrate the love of play, after recent research found that 76% of parents¹ believe that kids now have less time and space to play than ever before. LEGO Festival has been created to encourage families to play together on an epic scale, inspiring creativity, confidence and learning in the lead up to World Play Day on June 11.

PJ Catalano, Master Model Builder for LEGOLAND California Resort, said: “For us, every LEGO brick holds potential. This heart is a giant reminder that play isn’t just fun; it’s where you learn to create, to problem-solve, to bring your wildest ideas to life, one brick at a time.”

From building, dancing and rocking, families who visit LEGO Festival at LEGOLAND California Resort can enjoy five different play-zones including the Music Zone, Dance Zone, Creative Zone,Chill Out Zone andGaming Zone to take their playtime to the next level.

• Gaming Zone:For the first time, LEGO® Fortnite® fans can unleash their inner model builder and create their own extraordinary builds to expand the Lost Isles while also meeting the one and only Adventure Peely–the iconic LEGO Fortnite character.
• Music Zone: Rock out to the ultimate LEGO Battle of the Bands show. This rocking zone will feature an opportunity to get access all areas and meet the band.
• Dance Zone: Groove to sweet tunes and show off your best moves as you build the beat at DJ GoodVibes Dance Party.
• Creative Zone: Join renowned LEGO Master Model Builder, Alec, virtually, as he leads creative LEGO building adventures including the chance to build your own LEGO Minifigure head cookie.
• Chill Out Zone:Kick back and relax in a secret LEGO garden full of vibrant flower walls! Families can chill out together while building LEGO flowers. Plus, the littlest guests can build along with Hopsy, the friendliest red little bunny during the LEGO® DUPLO® show – perfect for preschoolers. 

On entrance, guests will be able to snap a selfie with the iconic ‘I heart Play’ display to kick off their day before grabbing their Festival lanyard and heading off to enjoy a play-filled adventure.

The iconic Hearts will be on display at six other locations around the world all featuring distinct themes that reflect each location: LEGOLAND Billund, LEGOLAND New York, LEGOLAND Deutschland, LEGOLAND Korea, LEGOLAND Florida and LEGOLAND Windsor. The set of seven bespoke LEGO hearts were designed and built by a global team of model makers who took a staggering 4,500 hours to build and used an astonishing 900,000 bricks to bring the love of play to life.

WINTER HAVEN, Fla. — Talented Master Model Builders at LEGOLAND Florida Resort have taken brick building to the next level today unveiling a giant LEGO heart, symbolizing the love of play, to kickstart LEGO Festival – the biggest family celebration of play ever.

The Florida-themed ‘I Heart Play’ model took 650 hours to create using more than 120,000 bricks and brings nature and science to life. It features an out-of-this-world LEGO astronaut, vibrant flamingos, swaying palm trees, and a stunning sunset scene— all celebrating the spirit of the Sunshine State. Standing over 6-feet tall, the colorful model welcomes guests as they enter the Resort and is one of seven created for LEGOLAND Resorts worldwide to mark the first-ever LEGO Festival experience.

The Hearts have been built to celebrate the love of play, after recent research found that 76% of parents¹ believe that kids now have less time and space to play than ever before. LEGO Festival has been created to encourage families to play together on an epic scale, inspiring creativity, confidence and learning in the lead up to World Play Day on June 11.

David Hilliard, Master Model Builder for LEGOLAND Florida Resort, said: “Behind every LEGO model, there’s a story and this one tells the world that play is powerful. We hope this giant LEGO brick-built heart reminds kids that creativity may start small, just like a single brick, but it can grow into something big and incredible!”

From building, dancing and rocking, families who visit LEGO Festival at LEGOLAND Florida Resort can enjoy five different play- zones including the Music Zone, Dance Zone, Creative Zone, Chill Out Zone and Gaming Zone to take their playtime to the next level.

• Gaming Zone: For the first time, LEGO® Fortnite® fans can unleash their inner model builder and create their own extraordinary builds to expand the Lost Isles while also meeting the one and only Adventure Peely–the iconic LEGO Fortnite character.
• Music Zone: Rock out to the ultimate LEGO Battle of the Bands show. This rocking zone will feature an opportunity to get access all areas and meet the band.
• Dance Zone: Groove to sweet tunes and show off your best moves as you build the beat at DJ GoodVibes Dance Party.
• Creative Zone: Join renowned LEGO Master Model Builder, Alec, virtually, as he leads creative LEGO building adventures including the chance to build your own LEGO Minifigure head cookie.
• Chill Out Zone: Kick back and relax in a secret LEGO garden full of vibrant flower walls! Families can chill out together while building LEGO flowers. Plus, the littlest guests can build along with Hopsy, the friendliest red little bunny during the LEGO® DUPLO® show – perfect for preschoolers.

On entrance, guests will be able to snap a selfie with the iconic ‘I heart Play’ display to kick off their day before grabbing their Festival lanyard and heading off to enjoy a play-filled adventure.

The iconic Hearts will be on display at six other locations around the world all featuring distinct themes that reflect each location: LEGOLAND Billund, LEGOLAND California, LEGOLAND Deutschland, LEGOLAND Korea, LEGOLAND New York and LEGOLAND Windsor.

The set of seven bespoke LEGO hearts were designed and built by a global team of model makers who took a staggering 4,500 hours to build and used an astonishing 900,000 bricks to bring the love of play to life.

ST. LOUIS — Intercard, the world leader in cashless technology, will exhibit at this year’s 7^th annual SEA Expo. The company will feature the latest version of its award-winning iQ reader at the show, which runs from May 20-22, 2025 at the Riyadh Front Exhibition & Conference Center in Riyadh. Intercard’s CEO Scott Sherrod and Alberto Borrero, senior vice-president of international sales, will be at the show in stand #3B291 in Hall 3.

Intercard received a Best New Product Award at IAAPA Expo 2024 for the innovative iQ system, which was recognized in the category of Technology Applied to Amusements – Product or Service used by Facilities. The judges praised the iQ system as a “QR code reader for games allowing easy way to play. Can sell online or at kiosk on-site. Easy way to get to the fun.”

“The increasing acceptance of the QR code world-wide prompted us to create our iQ readers and kiosks that read QR codes,” says Sherrod, “setting the new standard for unattended amusement center payment technology.”

 The iQ reader can scan customer presented QR codes for payment and redemption point collection. This will enable customers to use mobile devices or printed receipts instead of play cards to active games, reducing costs for route operators and owners of unattended arcades.

“Intercard has been leading the way with cashless technology in Saudi Arabia since Adventure Land opened in Jeddah in the 1990’s,” says Alberto Borrero. “Adventure Land featured our first cashless system, and Intercard’s continued innovations and renowned customer service have made its technology the most used in the market.”

GENEVA, Switzerland — This summer, MSC Cruises is redefining family fun at sea with an enhanced entertainment lineup designed to create unforgettable memories for guests of all ages. From high-energy game shows and interactive experiences to dazzling parades and dynamic parties, the updated program offers something for everyone, from the youngest cruisers to teens and their parents.

Beginning June 2025, families onboard MSC Cruises can enjoy brand-new, immersive activities tailored to spark excitement and engagement.

Matteo Mancini, MSC Cruises’ Family Entertainment Development Director said: “With MSC Cruises being a family-owned company, we know what it takes to keep the whole family happy on vacation with our multiple-award-winning ‘Doremiland’ kids and family program, tailored entertainment activities and facilities, original game shows, amusement, cinema and waterparks for the youngest of guests through to teens. This summer, we are taking it to the next level, combining technology with engaging activities to create truly memorable experiences. Guests can look forward to more interactive game shows, more sports, more parties, and a fresh take on teen entertainment. No matter where our guests sail, endless fun awaits.”

Brand-new activities this summer include:
LEGO® Family Game Show: Following its successful launch on the line’s latest flagship, MSC World America, MSC Cruises will introduce the LEGO® Family Game Show across the fleet from June 2025. This interactive experience will allow parents and children to compete together in a timed creative challenge using LEGO® bricks. The official LEGO® Experience onboard mascot, LEGO® Sailor Walkabout, will judge the fun-filled competition.

LEGO® Family Parade: Featuring seven official LEGO® mascots, the lively parade will bring energy and excitement to guests as it weaves through key locations onboard, inviting passengers to join the celebration. Guests can experience this colorful experience on select ships, including MSC World America, MSC World Europa, MSC Virtuosa, MSC Bellissima, MSC Seashore, MSC Seascape, and MSC Meraviglia. 

MSC ORIGINALS: For families who love music and dance, MSC Cruises will introduce a brand new “DOREMIX Family Disco” across the fleet starting in June 2025. Featuring an exclusive MSC Cruises soundtrack, also available on all digital platforms, this family-friendly dance party will be led by beloved mascot Doremi, who will serve as both DJ and dance judge for competitions in all age categories.

Additionally, two original MSC Cruises game shows, BOXES and MSC BOOM, will make their debut. BOXES will see contestants face unexpected challenges, revealed only when they open the selected box. MSC BOOM, will combine technology and fun, allowing participants to compete for exciting prizes.

GUINNESS WORLD RECORDS®: Due to popular demand from guests, MSC Cruises is expanding its Guinness World Records®activities for both adults and children, with the show being available across 16 ships this summer. These exclusive events give guests the opportunity to make official record-breaking attempts, creating unforgettable moments on board. Additionally, weekly technology-based tournaments, including the PS5 F1® Sim Racing Tournament, will challenge gamers to put their skills to the test in high-adrenaline virtual races. 

Enhanced experiences for teens & parents:
Teens Club Updates: Starting June 2025, teenagers up to 17 years old will find new, unmissable experiences across the fleet, including more sports and exclusive Teens-Club editions of the Silent Disco, Golden Party and Quiz O’clock, making the Teens Club the place to be for wholesome fun.

Golden Party & quizzes for parents: In response to growing demand, MSC Cruises is introducing the Golden Party, a brand-new exclusive event for parents to unwind and enjoy themselves. The new event joins MSC Cruises’ lineup of renowned parties, including the White Party, Glow Party, and Sunshine Party, which have become major highlights of the cruise experience. Meanwhile, trivia enthusiasts can test their knowledge with 75 original Trivia Quizzes available on all ships, during the regular daytime Quiz O’Clock, a casual and interactive daytime event featuring refreshments and social engagement in a relaxed atmosphere.