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NEW YORK CITY — It’s tiiiiime! Merlin Entertainments’ Madame Tussauds New York is thrilled to reveal a brand-new wax figure of the elusive chanteuse and best-selling female artist of all time, Mariah Carey, ahead of the kickoff of Mariah Carey’s Christmas Time Tour. In a magical moment that only she could deliver, Carey met her wax twin in New York City, and dahling, it’s safe to say the holiday season just got a whole lot more festive.
Adorned in a dazzling ensemble inspired by Marilyn Monroe and reminiscent of the promo shoot from her 2020 Apple TV+ Original holiday special, Mariah Carey’s Magical Christmas, this wax figure is serving full-blown holiday diva. The look features a sparkling red sequined gown, with her iconic curls cascading over her shoulders —exuding all the glamor and joy we’ve come to expect from the Queen of Christmas. Surrounding the figure is a massive wreath with twinkling lights, topped with a red bow.
The snow draped scenery also features life size nutcrackers complete with Jack Russel Terrier detailing on the buttons, a unique design element crafted by Carey herself to celebrate her beloved canine companions.
The figure took just over nine months to create as 20 studio artists sculpted, painted and individually inserted each piece of hair to achieve the perfect likeness of Mimi’s timeless essence. “Oh my gosh, it’s surreal. I never would have believed how life-like my wax figure would be!” said Carey. “The whole room is a complete transformation into Christmastime and it feels like the perfect home for my wax figure!”
Carey’s wax figure will reign in the new Seasons of New York City area of the museum, where guests are invited to stroll through NYC’s four magical seasons. From summer in Central Park to winter wonderlands decked with snowflakes, visitors can mingle with the stars and take in the essence of the city that never sleeps. The Seasons of New York City area expands on a multimillion-dollar investment into North America’s flagship Madame Tussauds attraction, following the recent reveal of its revamped Music area this past summer. Guests are invited to cozy up with Timothée Chalamet in a romantic fall setting, grab a bite at the Park Corner Café & Bar, and—of course—bask in a Christmas wonderland with Carey herself! The interactive experience continues as visitors hail a cab with Taylor Swift, wander under cherry blossoms with Selena Gomez, and take home a piece of their own artistry as they make a wax hand at Andy Warhol’s famous New York factory.
“We are absolutely honored to welcome the iconic Mariah Carey to the museum,” said Tiago Mogadouro, Head of Marketing, Madame Tussauds New York. “As a living legend whose music and influence have shaped generations, she is the perfect figure to highlight in the Christmas portion of the new Seasons of New York. We couldn’t imagine a more fitting addition to this special area of Madame Tussauds New York.”
ORLANDO, Fla. and HOLLYWOOD, Calif. — Legacy Entertainment, a globally renowned, premiere design and production studio based in Hollywood CA, USA, is arriving at the 2024 IAAPA Expo atop a wave of unprecedented momentum. The company recently revealed two mega projects totaling over $500-Million USD of investment, while also announcing remarkable performance milestones having recently been achieved by several previously completed projects.
“With the return of China’s entertainment market to the global community, as well as our strengthening position in both the Middle East and Central Asia, the past few months alone have marked one of Legacy’s most exciting periods of growth in our entire history,” says Legacy’s Managing Director Eric Carnagey, who is also one of its owners.
MAJOR DEVELOPMENTS ACROSS THE GLOBE
** In Uzbekistan, the capital city of Tashkent will soon be home to Central Asia’s largest and most opulent entertainment destination – The Grand Serai. Designed by Legacy and inspired by the country’s rich cultural heritage, the 287,000 square meter (70-acre) resort will be anchored by a next-generation Water Park, Hotel, and Immersive Retail Promenade.
** In China, historically Legacy’s strongest market, the firm recently won an international tender to design a neighboring project to Beijing’s Universal Studios resort. Envisioned as “The Aquarium of the Future,” Beijing Haichang Ocean Park promises to wow visitors with over 4 hectares (10-acres) of indoor exhibits and attractions spread across multiple floors. Design and planning is currently underway for the new park’s groundbreaking marine life habitats, which be unlike any others in the world. Construction of the new attraction is expected to commence before the end of 2024.
Over the last decade, Legacy has grown in popularity as one of the world’s preeminent aquarium design companies, with nearly $2-Billion USD since 2018 from other recently completed aquatic projects based in both Vietnam and China.
** The Legacy team is also currently at work on several incredible, yet-to-be-announced experiences and destinations around the world. These include: a Safari Park, a Snow Park, a Sports Park, and an IP-based Theme Park. In addition, the company is also presently pursuing its first foray into the Cruise industry.
A LEGACY OF SUCCESSFUL PROJECTS
Beijing Haichang Ocean Park will mark the follow-up to the highly successful Shanghai Haichang Ocean Park, also designed by Legacy Entertainment, which debuted in 2018. The popular Shanghai destination, which features both aquarium and Theme Park attractions, broke its own record when it hosted over 4.2 million visitors in 2023. The park continued to shatter records during October 2024 during China’s National Day holiday period, when attendance exceeded 50,000 visitors per day, and the resort’s hotels operated at 95% capacity for 10 consecutive days.
Legacy also recently celebrated the first anniversary of the debut of the Chimelong Spaceship in Zhuhai, China, which the company designed. The 379,000 square meter (4,000,000 square foot) facility has been recognized with Seven Guinness World Records, including those for World’s Largest Indoor Theme Park and World’s Largest Aquarium. That venue serves as an all-weather second gate to the successful Chimelong Ocean Kingdom next door.
Legacy’s other major 2023 opening, Batavia: The Floating City Mall at Indonesia’s PIK Development, has been so enthusiastically received since its debut that construction is now underway to literally double its size. Once completed, the leasable venue count at the site will increase from 53 to over 100 unique shopping and dining experiences.
ABOUT LEGACY ENTERTAINMENT:
For more than two decades, Legacy Entertainment has been one of the most successful entertainment design firms in the global industry today. The company has developed, designed, and produced over 40 successful projects worldwide, spanning mediums that include Theme Parks, Hotels/Resorts, Casinos, and Aquariums.
Signature Legacy projects to date have included: the Galaxy Macau Resort, the Macau Studio City resort, the Georgia Aquarium, the Lotte World expansion, and the Kingdom of Poseidon resort.
Recent Legacy project openings include: the Shanghai Haichang Ocean Park, the all-new Chimelong Spaceship in Zhuhai, China, the Lotte World Adventure Busan theme park in Busan, Korea, and The Sea Shell Aquarium at VinWonders Phu Quoc in Vietnam.
PHOENIX, Ariz. — In a landmark collaboration that marks a significant stride towards the integration of STEM education in everyday experiences, STEM.org Educational Research (SER) is thrilled to announce its formal partnership with the Museum of Illusions, the global visual, sensory, and educational experience that celebrates the science behind optical illusions. This initiative will officially launch on Friday, November 8, National STEM Day, aimed at enhancing the museum’s experience with uniquely tailored learning resources
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This partnership reflects a concerted effort to infuse STEM education into the fabric of cultural and educational attractions globally, aligning with SER’s mission to make STEM learning more accessible and relatable to diverse communities. The Museum of Illusions, with its impressive global presence across 50 locations in 25 countries, and its renowned reputation for its educational approach with its guests, continues to prioritize STEM disciplines through engaging, hands-on experiences that enhance learning in fun and immersive ways.
The initiative will combine the Museum of Illusions’ immersive, visually striking exhibits with SER’s educational resources to foster curiosity and inspire learning in science, technology, engineering, and math (STEM). The partnership is rooted in the shared goal of making STEM more accessible, engaging, and fun for people of all ages, leveraging the educational expertise of SER and both the experiential and educational nature of the Museum of Illusions.
“Together with the Museum of Illusions, we are crafting an educational journey that starts with curiosity and ends with profound insights,” said Andrew B. Raupp, Founder, STEM.org. “Our collaborative efforts will result in exclusive educational content that complements the illusions and exhibits, making every visit entertaining and enriching. ”
The new educational programs developed by SER for the Museum of Illusions will serve as a model for how entertainment and education can seamlessly merge. These programs are designed to stimulate inquiry, enhance critical thinking, and make STEM education a memorable part of the Museum of Illusions experience. This initiative broadens the educational reach of the Museum of Illusions while strengthening SER’s commitment to fostering foundational STEM skills worldwide.
Teachers and school administrators can take advantage of this program, too. The Museum of Illusions offers free admission for teachers year-round, making it easy for educators to explore and integrate STEM themes into their field trip planning.
“We’re proud to provide an engaging, educational experience for students and teachers,” said Kim Schaefer, CEO, Museum of Illusions. “By combining our captivating exhibits with STEM-focused educational resources, this partnership ensures that every visit is both fun and educational, making the Museum of Illusions the ideal choice for school field trips.”
This strategic partnership underscores both organizations’ commitment to pushing the boundaries of traditional learning, utilizing the power of play, creativity, and curiosity to inspire the next generation of STEM innovators.
HOUSTON, Texas — Today marks the triumphant unveiling of Radio Tave, Meow Wolf’s next permanent immersive art experience, now open to the public in Houston’s historic Fifth Ward. Radio Tave transports visitors into a surreal universe where an ordinary radio station is catapulted into extraordinary dimensions. Over 100 artists — half from Texas — have come together to create this stunning exhibition, merging Houston’s vibrant creative energy with Meow Wolf’s groundbreaking storytelling for an unparalleled audiovisual journey.
Visitors can expect to explore an expansive maze of interconnected rooms, gradually uncovering hidden stories and insights about art, life, and even their own sense of discovery. Along the way, they’ll encounter a cowboy dive bar caught between liminal realms, ruins percolating with living musical instruments, and Obsidiodyssey, a labyrinthine multi-room installation by Santa Fe artist Janell Langford that explores the emotional spectrum of the creative process.
“We’re beyond excited for everyone to experience Radio Tave,” said Jose Tolosa, CEO of Meow Wolf. “The artistic talent of this city is unparalleled, and we’ve worked hand in hand with Houston’s best to create something that will leave people transformed.”
The exhibition showcases the fierce talents of artists who have infused Radio Tave with Houston’s electric energy, from local legends like the artist liaison with Houston history, GONZO247, to renowned artists like Havel Ruck Projects, Kill Joy, and El Franco Lee II.
Radio Tave is the most sound-driven Meow Wolf location to date, and the mysterious ETNL radio station is just the start, with local musical collaborators like Fat Tony, who laid down tracks for the experience and starred in the psychedelic commercial, to Pro Ghost and ODAE creating tracks for the exhibitions–not to mention 30 songs by Houston locals in the jukebox and 50 songs by locals in the front of house playlist.
Gil Perez, General Manager for Meow Wolf Houston, describes the experience as “an invitation to explore the limitless boundaries of your imagination. From the moment you walk through the doors, you’ll experience something that’s both otherworldly and Houstonian—vast, intricate, and full of surprises.”
ORLANDO — Today Universal Destinations & Experiences (UDX), creator of the global phenomenon Halloween Horror Nights, announced that Universal Horror Unleashed – the company’s first-ever year-round horror experience – is coming to Las Vegas in 2025.
In a darkened warehouse on the edge of Las Vegas, a relentless spectacle of horror is rising. Universal Horror Unleashed. For decades, Universal’s masters of horror have created some of the world’s most frightening films and events. Now guests can experience it all in a year-round fully immersive horror experience. The fears only felt in movies will come to bone-chilling life. Enter the evils of four haunted houses, each with its own terrifying story:Universal Monsters, The Texas Chainsaw Massacre, Scarecrow: The Reaping and Blumhouse’s The Exorcist: Believer. These haunted houses aren’t for the faint of heart – they are intense and feature elevated moments where the horror surrounds guests in unimaginable ways.
The nightmares don’t end there. Surrounding the houses are four sinisterly themed and immersive areas, featuring unique live entertainment experiences. In select locations, guests can enjoy eerie eateries and bars featuring horror-centric food and drink offerings. Plus, guests can expect a continuously updated experience with must-see seasonal events and one-of-a-kind merchandise. Your deepest fears are closer than you think.
Universal Horror Unleashed, first announced in 2023, is part of the company’s ambition to introduce new products to new audiences in new markets. It is the anchor tenant in the 20-acre expansion of AREA15, an immersive entertainment district in Las Vegas.
“Universal’s rich history in the creation of the horror genre drove our desire to bring a year-round horror experience to the incredible entertainment offerings in Las Vegas,” said Page Thompson, President of New Ventures for UDX. “We’re thrilled to have our award winning Creative and Entertainment teams working tirelessly to bring these terrors to life in 2025.”
NEW YORK, N.Y. — RWS Global, the world leader in live moments, is closing out a fright-filled Halloween season, jam-packed with terrifying thrills and chills delivered to consumers around the globe. This year, RWS Global elevated Halloween experiences for industry giants like Six Flags, NBCUniversal, Parque Warner and others to create, fabricate, produce and cast 40 different haunts worldwide – making the Company not just the largest producer of groundbreaking live, in-person entertainment, but one of the largest haunt producers in the world.
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Throughout the Halloween season, RWS Global collaborated with partners to leverage exciting and engaging intellectual property, transforming beloved horror franchises into extraordinary, hair-raising, immersive experiences. In addition to building haunted experiences RWS Global manages Halloween-themed shows and experiences, casting, decor and costume design for a variety of Halloween programming at theme parks across the United States and around the world.
“As one of the largest producers of horrifying chills and thrills, RWS Global leveraged our unique expertise to deliver premium spooky experiences to guests around the globe for another terrifying Halloween season,” said Ryan Stana, Chairman & CEO, RWS Global. “We are honored to once again work alongside some of the biggest brands in the world to create unforgettable haunts meant to delight horror enthusiasts everywhere.”
RWS Global teamed up with Six Flags and their studio partners as the exclusive creative and production partner for the theme park’s annual Fright Fest Extreme – bringing fan favorite films and TV shows to life at six parks across the United States. At each park, horror enthusiasts step into a world where nightmarish creatures inspired by legendary horror brands come to life including Lionsgate and Twisted Pictures’ SAW franchise; Netflix’s Stranger Things and Army of the Dead; Warner Bros. Discovery’s The Conjuring, Annabelle and The Nun;Legendary Entertainment’s Trick ‘r Treat; and Netflix and Legendary Entertainment’s Texas Chainsaw Massacre (2022).
In partnership with NBCUniversal, RWS Global brought “Jimmy Fallon’s Tonightmares” to Rockefeller Center. The haunted maze experience has 10 spine-chilling rooms that bring Jimmy’s worst nightmares to life with sinister characters and scares around every corner.
Outside of the United States, RWS Global partnered with Parque Warner Madrid to produce two fright-filled haunts based on fan-favorite pop culture mainstays. Spanish horror fans were treated to “La Monja” or “The Nun,” an immersive experience that brought fans into the world of The Conjuring to become a part of the film’s most terrifying scenes.
This year, RWS Global was responsible for casting over 2,500 scare actors and performers that appeared in live entertainment across a half dozen Six Flags parks, “Jimmy Fallon’s Tonightmares,” Hersheypark Halloween, Story Land Halloween, Idelwild Hallowboo and Legoland Brick-or-Treat.
As the world’s largest producer of live entertainment, RWS Global works year round alongside the biggest brands in the world to create meaningful connections and customized experiences from theatrical productions to company events, cruise ship and theme park shows and experiences, creative content and more. The company is actively developing haunt experiences for 2025.
EAST RUTHERFORD, N.J. — American Dream and Sesame Workshop, the global impact nonprofit behind Sesame Street, proudly announce the highly anticipated opening of the first Sesame Street Learn & Play in the U.S. on November 16. This groundbreaking attraction will combine learning with play, offering an immersive experience for guests of all ages through the enchanting world of Sesame Street.
“We are beyond thrilled to introduce this must-visit destination that will create an unforgettable educational experience, featuring iconic Sesame Street locations and its beloved furry friends,” said Bryan Gaus, Senior Vice President and General Manager of American Dream. “Sesame Street is cherished by millions, and featuring this iconic brand at American Dream highlights our commitment to creating memorable family experiences.”
“Combining our 50+ years of engaging educational content, starring the most beloved characters in children’s media, with American Dream’s expertise in building high quality experiential offerings, we’re excited to introduce Sesame Street Learn & Play to children and families,” said Jennifer Ahearn, Senior Vice President, Global Strategic Partnerships & Themed Entertainment, Sesame Workshop. “Guests are invited to step into Elmo’s World, Hooper’s Store, and other fun stops for a hands-on playful learning adventure.”
Sesame Street fans are invited to join our furry friends at the grand opening weekend celebration on November 17 and participate in the Sesame Street Dream Parade, which will kick off at the Dream Stage at 11 a.m. Along the parade route, there will be exciting surprises that will culminate in a ribbon-cutting ceremony. The parade is free for everyone to join, and then guests who purchase tickets can experienceSesame Street Learn & Play.
Sesame Street Learn & Play will create timeless memories for the entire family through adventures, photo opportunities, and learning experiences. Children will explore the rainforest as they step into Elmo’s World, role-play a shopping experience in Hooper’s Store, explore Abby Cadabby’s magical garden and laugh with Bert and Ernie. Guests can capture memories in front of Sesame Street landmarks, such as the iconic 123 Stoop and Oscar’s trash can. Big Bird will entertain visitors with stories at his nest, while Elmo and Abby will make surprise appearances to add to the excitement.
At the Sesame Street Community Center, kids will enjoy hands-on arts & crafts, and at the Bike Shop, they’ll learn about cause and effect with cranks and gears. For even more fun, kids can head over to theSesame Street Playground where they can climb, slide, and explore, discovering fun facts about nature along the way. There will also be a separate toddler play area for younger guests.
The most recent Family Coaster opened just in time for the fall rush. On August 31 “Tim’s Runaway Grain Wagons” debuted at Vala’s Pumpkin Patch in Gretna, Nebraska. The Family Coaster was an instant hit and become one of the most popular attractions at the property.
“It was great working with the Zamperla team to develop our new ride area to celebrate our 40th anniversary,” said Tim Vala, founder of Vala’s Pumpkin Patch. “We are excited to integrate new rides in with our active play areas our guests have enjoyed for years. The kid’s coaster is a great fit for our demographics and we have seen a lot of smiles from it this year. It was fun to help develop a theme that worked going through an antique corn crib to stay with our story of a turn of the century farm,” he noted.
The Zamperla Family Coaster is painted brown and housed in a beautiful barn purpose built by the park for the ride. North American Sales Manager Michael Coleman said, “Vala’s is a great partner for Zamperla due to the tight family dynamic and dedicated team members who all wore many hats to install and operate their first roller coaster. The coaster fits their family-first demographic perfectly and provides instant reliability during its first season. We are excited to play a small part in the continued success of a multi-generational family business who just celebrated their 40th season.”
2024 is a milestone year for the Family Coaster system. The model debuted in 1999 and the company is celebrating 25 years and over 55 Family Coasters installed on six continents.Zamperla also celebrated two awards for their Family Coaster during the IAAPA European Expo. “Jeepo Dino” at La Récré des 3 Curés in France received a “Highly Commended” Park Excellence Award for the “Best Roller Coaster- Limited Budget” category. In addition, “Papa Wutz’ Achterbahn” at Peppa Pig Park in Germany won the European Star Award for “Europe’s Best New Family Attraction”.
“We are thrilled that the Family Coaster still offers a great R.O.I. for our buyers,” said Adam Sandy, Roller Coaster Sales & Marketing Director. “In addition, we are proud that two of our clients won these prestigious awards. It is a testament to the theming, placemaking and storytelling they did around the Family Coaster ride system. Our partners are the ones that make our rides exceptional” he shared.
SPRINGFIELD, Mo. — The International Association of Fairs and Expositions (IAFE) is pleased to announce David Grindle as its next President and CEO, effective January 1, 2025.
Grindle is an accomplished association executive with over a decade of leadership in national and global associations including the United States Institute for Theatre Technology and SMPTE. He grew up on a dairy farm in the mountains of Georgia, and his career has taken him from professional stage management to university instructor to association management.
“Now more than ever, fairs and expositions play a vital role in bringing together our communities to connect with each other and with their food sources and natural resources,” said Grindle. “Helping the IAFE and its members magnify their voice sharing that important mission with their local communities and various political bodies is one of the things that excites me about this position.”
Grindle holds the Certified Association Executive (CAE) designation from the American Society of Association Executives (ASAE) and is a Fulbright Specialist with the United States Department of State.
“David’s expertise in growing membership, finding non-traditional revenue, leading remote teams, and coordinating government relations will continue to move the IAFE forward in innovative ways,” said Jeremy Parsons, IFMG, CFE, IAFE Search Committee Chair.
In his tenure as an association executive, Grindle has focused on providing increased benefits to highlight the return on investment of membership in organizations. He led the growth of the United States Institute for Theatre Technology’s Stage Expo by more than 50% and created hands-on learning environments that engaged attendees with exhibitor products while learning from industry professionals. He has also worked to build partnerships with other associations as well as engaging in student outreach to begin highlighting career opportunities to high school and junior high students.
“David advocates for lifelong learning and community building, just like our IAFE members,” said Jo Reynolds, IFMG, CFE, IAFE Board Chair. “Under his leadership, combined with the industry knowledge of our membership and staff, the IAFE will continue to grow and adapt to the ever-changing fair industry.”
Grindle has spoken across the U.S., Europe, Asia, and Oceania as well as before government commissions and committees. He served on the Opera America Production Committee and the advisory boards for Syracuse STEAM School, Shepard Exposition Services, Louisville CVB, and Visit Salt Lake.
“We are excited to welcome David Grindle as our new President and CEO,” said Ken Karns, IFMG, CFE, Incoming IAFE Board Chair. “David is truly a shining star in the trade association world, and we believe his expertise will play a crucial role in strengthening our association.”
He and his wife Julie reside in Baldwinsville, New York where they are active in church and community activities.
“Our entire membership must thank the Search Committee for their commitment to such a thorough and rigorous process to select the individual they feel will best lead this Association forward,” said Marla Calico, CFE, retiring IAFE President and CEO. “They have dedicated countless hours to this process since January, and I have every confidence they have made the decision that is right for the IAFE at this time in our history.”
KAATSHEUVEL — Today, on the spot where the iconic Spookslot Haunted House used to stand, Efteling’s newest attraction, Danse Macabre, opened its doors to visitors. Danse Macabre’s ride system is the first of its kind in the world and is making its debut at the beloved Dutch theme park. On the spot where the iconic Spookslot Haunted House used to stand, the newest creepy Efteling attraction Danse Macabre opened from today. As a surprise, Efteling gates opened at 9am, an hour before official opening, for the first eager visitors to ensure a smooth flow. The first ‘brave mortals’ were already at the gates at 6am.
Nick and Niels Robben (34) twin brothers from Tilburg: ‘It was fantastic! Out of this world what you have opened here. We attended the preview for Annual Pass holders on Sunday and just had to come again. There is so much to see, we still haven’t seen everything. We were at the gate at 7.30 this morning and were the very first to enter Danse Macabre.’
About Danse Macabre
Danse Macabre is a haunted spectacle full of dark twists that allows visitors to dance to the music of the piece by the same name. On a large 18-metre diameter turntable, topped by six smaller turntables, there are six choir stalls that can seat a total of 108 visitors. The large turntable will rise, tilt and fall, spinning like a coin before falling flat. The expected capacity is 1,253 people per hour. Danse Macabre is part of a completely new themed area. The surroundings are a mysterious setting in which the 20-metre-high attraction building immediately catches the eye. The themed area with catering, retail and matching entertainment forms the creepiest part of Efteling. The attraction has an advisory age of eight years and a minimum height of 1.20 metres.
Accessibility
Accessibility was a major consideration in the development of Danse Macabre and thechallenge was to make it completely suitable for the different target groups. Using Efteling experience and acquired knowledge, as well as collaborating with partners and experts, Efteling explored the most effective ways to achieve this. The primary focus was to create a shared attraction experience that could be enjoyed by everyone from start to finish. Depending on the needs of the visitor and type of disability, there is an accessible experience for everyone. Guests not able to ride Danse Macabre are invited to experience an alternative show where all senses will be stimulated by images, sound and various show effects, meaning each visitor can share their experience with their group.
Koen Sanders, Director Product, Market and Image: ‘Danse Macabre is unique in the industry. Nowhere else in the world can this ride system be experienced. Combined with the haunted show experience, visitors will be frightened the Efteling way like never before with a focus on the story of the entire themed area. Some 500 colleagues have worked hard for months to build this exceptional attraction, and I am extremely proud of the final result.”
Jeroen Verheij, Head Designer: ‘It is the first time at Efteling that we are realising a completely new themed area in one go, adding hospitality and retail in addition to a major attraction. The entire themed area has been designed with great respect for and inspired by the iconic building of the Spookslot Haunted House. I am proud that my drawings were brought to life so beautifully by all the skilled people involved. Efteling visitors those who dare of course – will be completely immersed in a spooky world at Danse Macabre.”