WINDERMERE, Fla. — Enchanted Parks has named Una de Boer chief marketing officer, adding an experienced attractions industry marketing leader to its executive team as the company continues to build its regional theme park portfolio and strengthen guest engagement.
In this role, de Boer will lead brand and marketing strategy for Enchanted Parks, build brand awareness, strengthen local park marketing programs, and deepen connections between the company’s parks and the communities they serve.
“Una is a proven brand builder who understands how to connect business strategy with creative, effective marketing,” said James Harhi, chief executive officer of Enchanted Parks. “Her experience in the global attractions industry and her practical leadership style will be invaluable as we continue to build guests’ connection with our parks.”
De Boer’s appointment is part of Enchanted Parks’ strategy to invest in marketing and communications at the corporate and park levels. Along with de Boer’s hiring, Katie Wojdyla has been named vice president of marketing, and Jess Lawler has been named corporate director of social media and communication.
“Regional theme parks hold a special place in people’s lives because they are where families, friends and communities come together to create memories,” de Boer said. “Enchanted Parks has built strong local marketing teams that know their guests, and I’m excited to partner with each park as we build a brand centered on fun, connection and shared experiences.”
The Enchanted Parks marketing leader team includes Pam Amundson at Valleyfair, Jill Emery at Michigan’s Adventure, Katy Enrique at Six Flags St. Louis, Dave Johnson at Worlds of Fun, Tracie McLaughlin at Schlitterbahn Galveston and Jennifer Mance at Great Escape. Wojdyla also leads the marketing functions at Diggerland and Water Safari.
De Boer joins Enchanted Parks from WhiteWater, where she served as chief marketing officer and helped build the global profile of the water park manufacturer and supplier. During her decade with the company, she led global marketing for WhiteWater and FlowRider and helped create the Vantage and Endless Surf brands.
Enchanted Parks owns and operates amusement parks, water parks, lodges, campgrounds and attractions in eight states. The company provides safe, memorable experiences for families through continued investment in its parks and the teams that support each property. Recent investments include the return of park events, festivals and live entertainment, as well as the grand opening of a new water park at Valleyfair and a new family roller coaster at Water Safari. To learn more, visit Enchantedparks.com.
