JACKSON, N.J. — Six Flags Great Adventure and Atlantic Highlands-based Shipwreck Rum have partnered to introduce Bakunawa’s Wrath, a limited-edition specialty cocktail inspired by the park’s highly anticipated new world record-breaking roller coaster, Bakunawa.
Available exclusively at Sea Gulps from October 9 until supplies last, the vibrant beverage gives guests a first taste of the legend before Bakunawa officially arrives. This limited-run release serves as a sneak peek of a signature beverage experience that will return in 2027 as part of the Bakunawa experience, offering fans an exclusive preview before its full launch next season.
The collaboration brings together two New Jersey brands dedicated to creating unforgettable guest experiences. Featuring a blend of Shipwreck White Rum, Shipwreck Lime Rum, Blue Curaçao, grenadine, lemonade and club soda, the striking purple cocktail is finished with a green gummy serpent garnish, a playful nod to the mythical creature that inspired Bakunawa’s name and storyline.
“Bakunawa has already captured the imagination of our guests, and we wanted to create a fun way for visitors to experience the brand before they ever board the ride,” said Ryan Eldredge, Director of Marketing & Sales at Six Flags Great Adventure. “Partnering with a fellow New Jersey company like Shipwreck Rum allowed us to create something uniquely local while giving guests an exciting preview of what’s to come.”
Founded along New Jersey’s Bayshore in Atlantic Highlands, Shipwreck Rum has developed a loyal following for its handcrafted spirits and strong connection to the region’s maritime heritage. The partnership reflects a shared commitment to showcasing local talent and creating memorable experiences for guests across the Garden State.
“New Jersey has always had a taste for thrills – from its legendary bootlegging past to today’s record-breaking coasters. Being a New Jersey-based brand, this collaboration with Six Flags feels like a perfect meeting of two worlds that are very close to our heart,” said Zach Brinley, Co-Founder & Chief Bootlegger, Shipwreck Rum. “Bakunawa’s Wrath is our way of bringing the spirit, flavor and energy of the Caribbean to New Jersey, while celebrating the arrival of an incredible new coaster. We wanted to create something bold, memorable and adventurous and there’s no better way to celebrate Bakunawa than with a purple rum bucket worthy of its wrath. Get ready to ride the coaster, toast the beast and get Shipwreck’d!”
Available for one weekend only while supplies last, Bakunawa’s Wrath is designed for thrill seekers, coaster enthusiasts and adventurous guests eager to be among the first to celebrate the arrival of Bakunawa. Guests must be 21 years of age or older with valid government-issued identification to purchase alcoholic beverages.
