ITASCA, Ill. — Family Entertainment Group LLC (FEG), one of the nation’s premier operators of family entertainment centers, today announced a landmark partnership with Margaritaville at Sea, the fast-growing cruise line inspired by the legendary lifestyle brand. Under the agreement, FEG will manage the onboard family entertainment centers across the Margaritaville at Sea fleet, a milestone that marks the company’s 100th managed location.
The partnership brings FEG’s signature approach to curated, high-energy family entertainment into an entirely new environment, delivering guests an elevated onboard experience designed for families of all ages. From the moment guests step into the entertainment centers, they will encounter the same quality programming and professionally managed fun that has made FEG a trusted name across its land-based portfolio.
“Reaching 100 locations taught us how to build and run family entertainment centers in almost any environment. A cruise ship is one of the most demanding of them all,” said Rex Jackson, CEO of Family Entertainment Group. “Operating arcades across the Margaritaville at Sea fleet reflects the operational discipline our team brings to every venue we run.”
“Delivering memorable experiences for every generation is central to the Margaritaville at Sea vacation,” said Kyle Anderson, Chief Commercial Officer at Margaritaville at Sea. “Family Entertainment Group brings an exceptional track record of creating engaging family entertainment, and we’re excited to welcome them aboard as we continue investing in experiences that make our ships even more fun for guests of all ages.”
A Partnership Built on Shared Values
Margaritaville at Sea is known for delivering laid-back, island-inspired vacations filled with live entertainment, dining, activities and experiences designed for guests of all ages. FEG’s expertise in designing and operating family entertainment spaces, including arcade experiences, redemption gaming, interactive attractions, and more, aligns seamlessly with the cruise line’s commitment to creating memorable vacations for families, couples and groups alike.
The onboard entertainment centers will be operated under FEG’s management model, which emphasizes clean, safe, and engaging environments for all ages, backed by a team of trained entertainment professionals.
