BURBANK, Calif. — The Themed Entertainment Association (TEA) is excited to announce the reschedule of the 2026 TEA SATE EME conference which will now take place 6-9 July in Gothenburg, Sweden. The incredible event will be hosted by Liseberg, one of the most iconic theme parks in the world.
“SATE program is a core experience for our members, especially here in Europe,” shared Melissa Oviedo, CEO, TEA. “When we announced the cancellation of the program in Dubai, we immediately began to discuss how could still bring this creative, educational and important experience to our members. Liseberg CEO, Andreas Andersen and the team at Liseberg quickly partnered with us, understanding SATE’s location is just as important as the content and experience. SATE is a magical event, and we are thrilled to come together in Sweden at one of the most iconic and special destinations in Europe.”
SATE stands for Storytelling + Architecture + Technology = Experience, and Liseberg’s more than 100 years of history of blending each of these elements for millions of guests is the perfect backdrop for the conference.
“Providing engaging, meaningful opportunities for members to learn, connect and further their businesses, drives us,” Oviedo continued. “SATE EME is a treasured annual event. We look forward to carrying on that tradition and bringing the themed entertainment industry together to Liseberg. We will have engaging sessions and thought-provoking discussions as well as a lot of fun.”
“SATE EME is a global conference,” said Matt Barton, International Board President and CEO of CurtainUp, Ltd. “The reputation of this event brings draws members from Europe, the Middle East and all over the world. For anyone who has ever thought about attending SATE EME, I personally invite you to join us in July at Liseberg for a truly memorable experience.”
Additional information and sponsorship opportunities are available now at TEAConnect.org. Tickets to go on sale soon.
