FELLSMERE, Fla. — The Point Surf Park and Endless Surf, next-generation wave pool technology, have announced their partnership to introduce Florida’s inaugural surf park. Already under construction on Florida’s east coast, The Point is set to make waves in 2026. On track to become the Citrus State’s very first surf park and the first Endless Surf lagoon in the United States, this groundbreaking project is highly anticipated among Floridian surfers across the entire state.

Located on a 10.5-acre site in Fellsmere, Indian River County—adjacent to the world-renowned Sebastian Inlet— The Point Surf Park will become a central hub for Florida’s thriving surf community. Its prime location between the Treasure Coast and Space Coast—two regions deeply rooted in surf culture and drawing millions of visitors annually—positions it as a premier destination for both dedicated surfers and those new to the sport. Plus, with Florida often experiencing long ‘flat spells’ and inconsistent ocean swell, the state’s large surf population will now have access to world-class waves on demand, any time of year.

The Point will be anchored by Endless Surf’s ES36 technology, renowned for its powerful pneumatic hardware and innovative software suite. The ES36 will offer customizable and powerful waves suitable for surfers ranging from novice surfers all the way to professionals. The wave technology can generate waves up to overhead high and offer rides of up to 19 seconds in Single Peak configuration and up to 11 seconds in Split Peak. In addition, Endless Surf’s heart shaped design creates an authentic and dynamic beach environment that can accommodate various skill levels simultaneously while also offering high action views for spectators to enjoy along the beachfront and backwall.

The Point Surf Park is the brainchild of three passionate surfers and developers who set out to create a venue where Florida surfers can gather, train, and share waves year-round. Holding decades of experience in real estate, construction, and development, Luiz De Araujo, Asa Cascavilla, and Jack Cook form the ownership team behind The Point Surf Park. The trio is committed to building a surf haven that not only delivers high- performance surf and family-friendly experiences but also reflects their mission to honor God through their work. By partnering with Endless Surf, they’ve aligned their vision with the most advanced wave technology on the market—bringing world-class design, innovation, and intentionality to every project.

Construction on the Endless Surf lagoon is well underway with site grading and pile installation already complete and excavation kicking off in the coming weeks. With the project being fully funded and supported by the community, the project’s official groundbreaking signals a significant milestone for Florida’s surf community. As the state’s first surf park and the USA’s first Endless Surf lagoon, The Point Surf Park is set to satiate the region’s massive demand for waves on-ommand and ignite further interest in surfing for beginners and newcomers to the sport.

Luiz de Araujo, visionary and founder behind The Point Surf Park, expressed his vision for the project in saying: “Our vision has always been to create a haven for surfers, by surfers. Partnering with Endless Surf to leverage their next-generation technology to bring Florida’s surf park dreams to life was a no-brainer. We’re so stoked to offer a space where Florida’s surfing community can come together and experience waves like never before.”

Baptiste Caulonque, Chief Commercial Officer at Endless Surf, added: “Collaborating with Luiz and his surf-centric vision perfectly aligns with our mission to help create world-class surf experiences. Projects in planning in Florida throughout the last decade have been tough to get off the ground. That said we are beyond thrilled to be working alongside The Point to bring ES waves to a region that is hungry for a surf park. Our ES36 system is designed to cater to surfers of all levels, and we’re confident that this partnership will set a new standard for wave technology and surf parks in the U.S.” The Point Surf Park is slated to start pumping waves and open its doors in 2026, marking a new chapter for Florida’s surfing scene.

PLAINVIEW, Texas — The National Roller Coaster Museum and Archives (NRCMA), the world’s largest collection of historic amusement ride vehicles and memorabilia, has successfully raised the funds to save and preserve four historic coaster cars from across North America, all thanks to ride enthusiasts from around the world.

The vehicles that fans helped the museum rescue from the scrapyard are: 

• Kingda Ka: Retired from Six Flags Great Adventure as the tallest and second fastest roller coaster on Earth.
• Nighthawk: Retired from Carowinds as the world’s first flying roller coaster.
• La Vibora: Retired from Six Flags Over Texas as the last “Swiss Bob” in operation.
• Time Warp: One of a handful of “Volare” coasters to be installed around the world.

“The incredible outpouring of support from coaster enthusiasts around the world is both humbling and inspiring,” said Jeff Novotny, president of the NRCMA. “We very much look forward to rewarding their efforts by having them come out to see their contributions in action.”

Park fans and the general public are invited to get up close and personal with the vehicles they helped save, along with many other historic coaster artifacts at “Back to the Museum,” a preview event forroller coaster enthusiasts and park fans.

BUENA PARK, Calif. — The fun never ends at Knott’s Berry Farm and Knott’s Soak City this summer with new food, new thrills, and new fun as “Ghost Town Alive!” and “Knott’s Summer Nights” kick off on June 13 and run through Sept. 1. Across the street, Knott’s Soak City is ready to make a splash on select dates from May 17 through Sept. 7.

The beloved town of Calico transports guests to the Wild West where visitors become the stars of an all-new, action-packed storyline in the interactive “Ghost Town Alive!”. The honorary citizens of Calico hold the key to unlocking secret missions alongside captivating characters while solving mind-bending puzzles in this immersive experience.

When the sun sets, the excitement doesn’t stop. “Knott’s Summer Nights” transforms Calico Park into a vibrant nighttime neighborhood party, extending the celebration into the evening. Guests will groove to live bands from the local music scene on two lively stages, soak in the relaxing atmosphere and capture Instagram-worthy moments around every corner. Family-friendly games round out this festive experience, ensuring something for everyone as they enjoy the summer vibes.

And what’s a summer party without delicious food? Knott’s culinary team is planning mouthwatering twists on classic summer favorites offering new savory items such as kimchi crab tots or the grilled pineapple beef burger. Those with a sweet tooth will enjoy dessert items such as apple fritter bread or mango soft serve and tajin funnel cake.

Guests can beat the heat at Knott’s Soak City, opening May 17! The park invites water lovers of all ages to dive into 15 acres of splashes, slides and sun-kissed fun. Thrill-seekers will love the more than 20 exhilarating speed, tube and body slides, or catch a wave at Tidal Wave Bay, where waves crest over four feet high. For those in the mood for relaxation, Sunset River is one of the longest lazy rivers in the country. Little swimmers can enjoy Gremmie Lagoon, an interactive playground perfect for splashing all day. Knott’s Soak City will be open on select dates from May 17 through Sept. 7.

LIGONIER, Pa. — Idlewild & SoakZone, the World’s Best Kids Park and Pennsylvania’s longest-operating amusement park, opens for its 148th Season on Saturday, May 17.  Families can look forward to a summer packed with park-wide improvements, brand-new entertainment, extended fun in the Idlewild water park, SoakZone, and visits from one of the biggest attractions of the year, literally.   

The season officially kicks off this Saturday at 11 a.m. with a special giveaway for the first 300 Season Passholders that make their way to the Passholder Perks center. New for 2025, park guests will notice several enhancements throughout Idlewild. Details include:  

• Rollo Coaster Upgrades – the beloved 1938 wooden coaster, continues its multi-year upgrades with 3,500 pounds of new track lumber, 20,000 pounds of re-poured concrete footers, plus new ADA accessible ramps, decking and railing at the station; 
• Story Book Forest – The heart of Idlewild continues its multi-year refresh with even more new pavement being added throughout the forest, making it even easier for families to make their way through their favorite fairytale stories; 
• Wild Mouse Enhancements – the park’s thrilling steel coaster, is undergoing a full electrical system upgrade. This season, it will operate with an increased capacity for riders and will now run five Wild Mouse cars;  
• Carousel Improvements – Idlewild keeps the nearly 100-year-old Carousel fresh with newly painted horses. This year, six horses have been fully updated and are ready for riders; 
• Breakfast Bites & Sweet Delights – this all-new food stand located in the Hootin’ Holler themed area will serve breakfast sandwiches, mini waffles, funnel cakes for breakfast, then for dessert, the Old-Fashioned Dip Cone, made famous at Idlewild’s sister park, Kennywood, will be offered daily; and 
• New Drink Refill Station – the Mineshaft Kitchen will be upgraded with a new fast fill soda machine offering families a quick refill between rides and slides.  

In addition to all that is new at Idlewild for the 2025 season, the park has also added new events and entertainment and extended the SoakZone season. Details include:  

• SoakZone Water Park – This year, families can enjoy the water park from Saturday, May 24 through Sunday, September 7, extending the water park season beyond Labor Day for the first time ever, plus extended hours on select summer Saturdays;  
• New Shows – All season long, visitors will be entertained by a variety of rotating new shows including Hello Summer!,a rockin’ summer road trip musical at the Hillside Theater, The Rhythm Rangers, a lively strolling brass band, and The Bucket Brigade, a splashy, high-energy percussion troupe touring the park;  
• The World’s Largest Rubber Duck (June 27 – June 29) – waddles back to Western Pennsylvania appearing at Idlewild’s Games Field near Raccoon Lagoon Kiddieland.  Standing six stories tall, this larger-than-life duck will be the centerpiece of a weekend full of duck-themed festivities and photo opportunities;  
• Neighbor Days (Weekends, July 11 – August 3): in partnership with Fred Rogers Productions, Neighbor Days is a celebration of Western Pennsylvania’s own Fred Rogers. Families will have the opportunity to meet characters from beloved PBS KIDS series Donkey Hodie, Alma’s Way and Daniel Tiger’s Neighborhood, while also honoring the timeless charm of Mister Rogers’ Neighborhood.
• Kids Fest (Weekends, August 9 – 31): A month-long celebration of kid-focused fun and activities, including special character meets and the return of the always popular ‘Wild Foam Parties.  
• HALLOWBOO! (Weekends, September 13 – October 26): The park’s signature not-too-spooky Halloween event returns with a Trick or Treat trail through Story Book Forest, rethemed rides and attractions, fun mazes and more.  

“Idlewild has been creating family memories for nearly 150 years, and 2025 is no exception,” said Tim Heger, Idlewild & SoakZone General Manager. “We’re thrilled to introduce new experiences while honoring the charm and tradition that generations have loved, from exciting ride upgrades and all-new shows to an extended SoakZone season, plus can’t-miss special events. It’s going to be a summer to remember.” 

To celebrate Opening Weekend, Season Passes are on sale for up to $40 off and offer unlimited admission all year, including the guest-popular Halloween event HALLOWBOO!, access to all events and more. For a one-day visit, tickets are on sale for only $34.99 on select days for a limited time. The park will also offer free admission to military personnel and veterans, with discounted admission for military family members over Memorial Day weekend, May 24 – 26.  

GILROY, Calif. — Gilroy Gardens Family Theme Park plans to honor active-duty military, veterans, first responders, and their families during a three-day “Salute to Heroes” celebration on Memorial Day Weekend (May 24-26, 2025).

Active-duty military, veterans, and first responders get free admission to the park all weekend long and can also purchase 50% general admission tickets for up to six guests. A valid ID is required at the front gate to claim these special offers.

Visitors are also encouraged to bring in an 8-ounce or larger sunscreen to donate to deployed military—and receive $25 off general admission (for up to six guests). The sunscreen will be included in military care packages in partnership with Operation Gratitude.

Gilroy Gardens also partners with WeSalute to offer year-round discounts to active duty or retired military, veterans, guards, reservists, or immediate family members. Those tickets are available for any public operating day via the WeSalute online portal.

Memorial Day Weekend is also the unofficial “kickoff to summer,” and Water Oasis and Lakeside Splash, the park’s popular water play areas, will be open for super-splashy fun in the sun. In addition to the park’s 40+ rides and attractions, there will be patriotic-themed craft stations and backyard games like Jenga, Bag Toss and Ladder Toss. The weekend is also the last chance for guests to enjoy the Gilroy Gardens 25th Anniversary Celebration and live musical show in the Lakeside Amphitheater (ending May 26).

Families looking for an overnight adventure can pitch their tents during the Memorial Day Weekend Movie Camp Night (Sunday to Monday, May 25-26) and enjoy a screening of Teenage Mutant Ninja Turtles on Sunday night before sleeping under the stars and waking up to a full day of fun in the park on Monday.

The Memorial Day Weekend “Salute to Heroes” at Gilroy Gardens Family Theme Park takes place on Saturday, Sunday and Monday (May 24, 25 & 26) from 10:00am to 6:00pm. Tickets and Memberships can be purchased online at GilroyGardens.org.

LONG ISLAND, N.Y. — RPM Raceway, the immersive racing & entertainment destination has officially set a new GUINNESS WORLD RECORDS title for the World’s Longest Multi-Level Go-Kart Track (indoors). Spanning more than 3,515.7 feet across a two-story layout, the record-breaking MegaTrack debuted today with a special event featuring NASCAR Cup Series driver Ricky Stenhouse Jr., who completed the first official lap on the newly launched track.

The achievement was confirmed during a live ceremony by official GUINNESS WORLD RECORDS adjudicator, Andrew Glass, who presented the certification in front of a packed crowd of racing fans, influencers, local officials and guests. The celebration, sponsored by NOS ENERGY, included a live DJ set, giveaways, and exclusive race access to the newly unveiled track and new fleet of high-performance go-karts and a high-tech experience that blends the thrill of real-world racing with digital gamification.

Ricky Stenhouse Jr., a two-time Xfinity Series champion, team NOS Energy driver and winner of the 2023 Daytona 500, kicked off the event by challenging attendees to beat his official lap time, which was an opportunity that attracted aspiring racers and fans of professional motorsports alike.

Ricky Stenhouse Jr. shared, “Kicking things off on a record-breaking course like this was an unforgettable experience. RPM Long Island just raised the bar for indoor racing, and I’m excited to be here for it with Team NOS Energy.”

RPM Raceway is redefining the karting experience with the integration of a new fleet of next-generation electric karts powered by R-TECH, RPM’s advanced racing technology platform delivering real-time race analytics, live performance tracking to a steering wheel LED display, creating an interactive racing environment that makes every lap feel like a professional racer. 

Andrew Farage, CEO and Co-Founder of RPM Raceway, “Every professional racer gets their start in a go-kart. If we can unlock that passion for racing in our junior racers, then we’ve done something meaningful. This track isn’t just a record-breaker, it’s a launchpad towards a lifetime hobby or professional career. We’re thrilled to celebrate this milestone with Ricky and the NOS Energy team, and to see him return to where it all started.”

Designed for all skill levels, the new layout offers three tracks with over 40 dynamic corners, high-speed straightaways, underpasses, spiraling ramps, hairpin turns, and drops, creating an adrenaline-pumping challenge for racers with six unique track configurations. The three new tracks can be combined into RPM’s signature MegaTrack, simultaneously accommodating up to 35 racers. 

In addition to racing, guests explored RPM’s gaming zone, which includes a Hyperdeck VR arena, arcade games and racing simulators. RPM Raceway now operates four locations across the Northeast, with its Long Island venue setting a new standard in go-karting innovation.

ALTOONA, Iowa — The countdown is on, Adventureland Resort will open its gates for its 51^st season at 10 a.m. on Saturday, May 17, and it’s shaping up to be one unforgettable summer. This year, visitors can expect even more improvements coming to the park as Adventureland unveils the all-new water slide experience, Hyperlight, adds three new food locations and adds new events for park-goers to enjoy throughout the season. Opening Day festivities will begin at 10 a.m. and the first 1,000 guests will receive a free commemorative Adventureland button.

“This summer season is going to be one of the best yet as we add our newest addition to the Adventure Bay since 2012 with the all-new Hyperlight, upgrade three new food locations and introduce one of our largest event lineups ever,” General Manager Mike Lusky said. “Our team is looking forward to welcoming each guest back to Adventureland this Saturday.”

The unofficial start to summer will come next Saturday, May 24, as the Adventure Bay water park opens to visitors and Hyperlight celebrates its grand opening. The feeling is electric all summer long as the park’s Typhoonwater slide, has been transformed with vivid lights and surround sound. Featuring iSlide Technology, the new experience includes out of this world color changing lights in sync with lasers and dynamic surround sound that will transform the water slide into an all-new full sensory experience.

In addition to Hyperlight, Adventureland has also added three new food locations for hungry park-goers to enjoy. Lighthouse Lemonade, will serve freshly squeezed and frozen lemonade, Iowa Smokehouse will offer smoked meats including ribs, brisket and jalapeno smoked sausage, and the Snack Barn will serve churros, pork chop on a stick, bacon on a stick and turkey legs.

This Adventureland season is also packed with reasons to visit all year long. June will feature the all-new Bacon and Brews event and Nerveless Nocks electrifying Jetpack Water Circus. In July, the stunts continue with the Off Axis Show. This August, families will be delighted by meet and greets with characters from some of their favorite PBS KIDS shows each weekend, visitors can expect to meet characters from hit Fred Rogers Productions series including Daniel Tiger’s Neighborhood, Donkey Hodie, and Alma’s Way on a rotating basis during the first-ever Neighbor Days event series. Adventureland Resort will close out the 2025 season with Oktoberfest and Phantom Fall Fest.

To get the most out of the 2025 Season, Adventureland guests can purchase a 2025 Season Pass for the same price as a day ticket, just $69.99 when they buy online. Select Season Passes include additional perks like free parking, free soda, discounts on food and merchandise and more.

NIAGARA FALLS, Ontario — Niagara’s newest must-see attraction will open its doors to visitors on August 29. Niagara Takes Flight is Ontario’s first flying theatre experience, featuring a massive, 180-degree domed screen that invites guests to soar above the region’s most iconic landscapes and get closer than ever to Niagara Falls. Located inside Niagara Parks’ flagship site, Table Rock Centre, at the brink of the Horseshoe Falls, this immersive, sensory-rich ride uses the latest advancements in drone technology to take passengers on a thrilling 56-kilometre journey celebrating Niagara’s geography, history and people.

A Dynamic New Visitor Experience at Niagara Parks with Views like Never Before
Visitors to Niagara Takes Flight will experience the exhilarating sights of Niagara from a perspective they simply could not enjoy any other way. The completed theatre will feature a massive 17-metre-wide domed screen and gondola-style seating, which suspends riders in the air, providing an unbelievable sensation that will make guests feel like they are flying through the air. Wind, mist and scent effects complement the dynamic motion of the ride to create a fully immersive experience.

Niagara’s beauty and character is constantly changing with the seasons and the epic journey offered by Niagara Takes Flight showcases it all, from the energy of a bustling summer day in Queen Victoria Park to a stunning winter evening, filled with colourful holiday lights. Beyond the remarkable sights they will take in, guests will leave with a deeper appreciation and understanding of Niagara’s rich history and culture through engaging pre-show areas that authentically celebrate the stories of Niagara’s formation, the region’s first Indigenous inhabitants and its role in popular culture as a global tourism icon.

About the Project
In 2023, Niagara Parks completed a competitive procurement process, awarding development of the attraction to Brogent Technologies, the worldwide leader in flying theatre attractions, with recent projects in Vancouver, Chicago, New York and Las Vegas. Attraction industry legend and former Disney Imagineer Rick Rothschild, who was a principal creator of the very first flying theatre attraction, Disney’s Soarin’ Over California, is serving as creative director on the project.

Conceptual design and media production planning began in January 2024, with construction starting that September. Filming for Niagara Takes Flight took place between September 2024 and January 2025, at sites across the Niagara River corridor. Drones were used to capture never-before-seen perspectives of landmarks including the Niagara Parks Power Station, Niagara Whirlpool, Landscape of Nations Memorial, Old Fort Erie and, of course, the Horseshoe Falls. Hundreds of extras participated in the production, bringing the sites to life with authenticity and spirit.

The attraction’s design and thematic elements have been supported by Canadian experiential design firm FORREC. The Toronto-based firm has established itself as an industry leader, working with top theme parks and attractions around the world, including recent conceptual design work on the award-winning redevelopment of the Niagara Parks Power Station. The rich thematic environments designed by FORREC for the immersive pre-show areas will be produced by Great Lakes Scenic Studios, a renowned, Burlington-based design and fabrication shop with a global portfolio. Under the attraction’s general contractor, Merit Contractors Niagara, numerous Ontario-based companies and contractors have been involved with the on-site construction. 

Next Steps
Construction and media production are in the final stages in preparation for the August 29 opening date. Additional details, including behind the scenes footage and exclusive sneak peaks, will be shared across Niagara Parks’ social media channels leading up to the opening. Additional details and press materials are available at niagaraparks.com/flight.

Quotes
“Niagara Falls is a Canadian icon and a one-of-a-kind tourism attraction that draws millions of visitors from across the globe every year. With Niagara Parks’ new attraction, Niagara Takes Flight, visitors will be able to experience and appreciate the Falls like never before. Through cutting-edge interactive technology, people will be taken on an immersive visual experience across Niagara and see what makes this part of Ontario so special. I’m excited to welcome this new attraction as a cultural experience and a new economic driver for the region.” – Stan Cho, Minister of Tourism, Culture and Gaming

“Niagara Parks is proud to introduce guests to Ontario’s newest must-see attraction, Niagara Takes Flight. This project represents a significant investment into the growth and success of Niagara’s tourism industry, providing a new reason for guests of all ages to visit this iconic destination. From the spectacular pre-show areas to the film production itself, Niagara Takes Flight offers a new perspective and appreciation for this special place and the world-renowned environmental and cultural heritage features that Niagara Parks has been entrusted to protect since 1885.”- Bob Gale, Chair, Niagara Parks

“This is the world’s first flying theatre located within a renowned, globally known park, a symbol of how this unique experience can blend culture, geography, history, and technology to tell captivating stories in an entirely new way. It offers a deeper, more emotional connection to the stunning landscapes, bringing to life even more profound and touching tales of the region. We are truly honoured by Niagara Parks’ trust, which has allowed us the opportunity to create a flying theatre for one of the world’s most iconic destinations.” – Chih-Hung Ouyang, Chairman of Brogent

“There’s an incredible amount of history in this region. This film is more than just a showcase of the 56 kilometres of parkland; it aims to help understand the geology and the centuries-old human story of Niagara.” – Rick Rothschild, Creative Director, Niagara Takes Flight 

MENOMONEE FALLS, Wisc. — Bradley, the industry leader in providing the most advanced commercial restroom solutions, introduces its Universal Changing Table. Designed to improve accessibility and inclusivity in public restroom spaces, this enhanced solution is designed for individuals with mobility challenges and their caregivers, setting a new standard for universal public restroom accommodations.

With a weight capacity of up to 500 pounds and an easily adjustable height feature, Bradley’s Universal Changing Table provides a safe, accessible and hygienic experience for adults and children who require assistance with toileting, as well as their caregivers. The convenient, foldable design maximizes space efficiency in restrooms, making it an ideal feature for establishments such as healthcare facilities, airports, shopping centers and other public venues committed to providing inclusivity. 

“Restrooms in public facilities have long presented challenges for individuals with mobility challenges and those who care for them,” said Jon Dommisse, vice president of business development and strategy at Bradley. “Our Universal Changing Table is designed to safely address the growing demand for accessible facilities that prioritize comfort, safety and dignity for all users.”

Designed for durable, reliable and safe operation
Reinforced with durable stainless-steel construction and advanced craftsmanship, the ADA-compliant Universal Changing Table is specifically designed to assist individuals in wheelchairs, elderly individuals and older children and adults with mobility challenges. Bradley’s model is the only unit designed, engineered, assembled, and manufactured in the USA using domestic and international parts.

Key product features include:

• Adjustable height: Allows users or caregivers to easily lower or raise the table with span of 16 inches to 39 inches.
• Heavy duty support: Accommodates a wide range of body types with 500-pound capacity. 
• Smooth and safe operation: Surface-mounted with two control buttons allowing for smooth opening and closing of the table. When the table is occupied, and it detects nearby obstructions, the auto stop feature will stop moving the table downward and move it upwards. Also includes a soft-plunge tray, indicator lights and sound warning for added safety. Certified to UL 962.
• Hygienic materials: Bacterial resistant and free of added chemicals, the easy-to-clean unit features a 304 brushed stainless-steel shroud, vacuum-formed ABS changing surface with a powder-coated steel frame.
• Flexible design: Engineered to mount to most existing walls. Convenient electrical wall plug-in feature.

Identifying mobility challenges in public restrooms
According to the Centers for Disease Control (CDC), more than 61 million – or one in four – Americans live with disabilities, many of whom face daily obstacles in public facilities. Legislation is growing for universal changing stations, with the International Building Code (E142-21) now requiring them in a number of public facilities in the United States in its 2024 update. 

“The introduction of Bradley’s Universal Changing Table aims to bridge this accessibility gap, encouraging businesses and institutions to create more inclusive environments,” Dommisse said.

BRISTOL, U.K. — Aardman, the multi-award-winning independent animation studio has today announced a strategic collaboration with leading digital experiences studio, Peel X, to support the expansion of its immersive augmented reality (AR) experiences to more visitor attractions across the UK and beyond.

Peel X will deliver development and technical support, providing the robust and scalable infrastructure needed to support Aardman in scaling and growing its digital presence within the attractions sector and connect with new partners and audiences around the world.

Driven by a shared passion for creativity, innovation, and storytelling, Peel X will scale Aardman’s unforgettable AR experiences that blend animation with cutting-edge technology.

Molly Van Den Brink, Senior Attractions and Live Experiences Manager said: “The Aardman Interactive team have created a hugely successful programme of engaging, immersive AR apps which we are delighted to be handing over to Peel X to manage, supporting us in growing and scaling this area of business using their technical expertise, existing network and innovative AR experience. We look forward to advancing and bringing these experiences to new attraction partners and audiences together!”

Laura Thompson, Digital Producer at Peel X said: “Working with Aardman is an absolute joy. Their legacy in storytelling and animation is unmatched, so working in collaboration with them has been an exciting new venture. There’s a real sense of playfulness and imagination in everything they do, which aligns perfectly with our approach to immersive storytelling. Collaborating with such a passionate and talented team has been inspiring, and we’re thrilled to be supporting their ambitions of taking these digital visitor experiences to increasingly wide audiences. Peel X’s dedicated studio team is delighted to be able to help bring Aardman’s ideas to life in new ways, through augmented reality and other innovative technologies.”

Jon Martin, Lead Developer at Peel X said: “As a developer, working with Aardman is extremely rewarding. Their characters are so well-loved and recognisable, and supporting their augmented reality app programme has been both technically engaging and creatively fulfilling. There’s a real challenge in making sure the delivery of their digital experiences live up to the quality and charm people expect from Aardman—and that’s a challenge we’ve loved taking on. Collaborating with their team is pushing us to be even more innovative in how we build and scale AR applications and trails, and it’s been fantastic to see how our technology can enhance their storytelling in new and exciting ways.”