Lo-Q signs new agreement with Six Flags extending to 2017

By | November 21, 2011

Lo-Q announced that it has signed a new agreement with Six Flags: the world’s largest regional theme park operator and Lo-Q’s largest customer.

The Agreement extends the term of Lo-Q’s existing contract with Six Flags, which was due to expire on December 31, 2012 to December 31, 2017. Under the terms of the Agreement, Lo-Q will continue to supply its Q-bot solution to the eleven Six Flags theme parks at which it currently operates across North America. The Q-bot system, better known as The Flash Pass in the Six Flags parks, allows guests to reserve a “virtual” place in line from anywhere in the park using handheld units that inform them when its their turn to ride.

Following the success of the Q-band trial at Six Flags White Water Atlanta last summer and the positive guest feedback received, Six Flags has also agreed to progress from this trial to a formal, contracted solution at this park. The agreement also states that Six Flags will install Lo-Q’s Q-band system at seven other water park sites across the United States as quickly as possible. The Q-band system uses a waterproof RFID wristband to allow guests to reserve a “virtual” place in line at kiosks throughout the waterpark. When their reservation time arrives, guests enter through a specially marked entrance and avoid standing in line.

Commenting Tom Burnet, Chief Executive Officer of Lo-Q plc said:

“We are delighted to be extending our enduring partnership with Six Flags for another six years. This is the clearest proof yet of the power of our existing and new products, the strength of our sales force and the long-term opportunity open to us.”

Also welcoming the announcement John Bement, Senior Vice President, In-Park Services at Six Flags Entertainment Corporation said:

“We are pleased to be extending and broadening our relationship with Lo-Q, the leading provider of virtual line queuing systems. Six Flags prides itself on offering our guests outstanding technology and The Flash Pass is an important element in enhancing our guests’ experience when they visit our parks.”