Lo-Q signs agreement for Q-smart pilot at The London Eye

By | November 9, 2011

Lo-Q has announced that it has signed an agreement to pilot the company’s new smartphone-based ticketing and queuing solution, Q-smart, at one of The London Eye.

The three month pilot, starting on Dec. 1, will see Lo-Q’s proprietary Q-smart technology at this landmark U.K. attraction, which is [owned and] operated by The Merlin Entertainment Group and has ushered over 39 million visitors through its turnstiles since first opening to the public in 2000. The Q-smart pilot will offer visitors to The London Eye the opportunity to by-pass the attraction’s ticket office by purchasing tickets at any time through their smartphones from anywhere. The smartphone system will not only enable the purchasing of tickets without queuing, but will also allow visitors to buy a “fast pass” to board the attraction without having to wait in line.

The Q-smart solution represents an exciting evolution of its existing queuing solutions and opens up a range of new target markets for the company worldwide. The new system effectively extends all of the benefits of Lo-Q’s proprietary theme park queuing product, combined with mobile ticketing and payment solutions, to guests at any type of attraction. Importantly, the solution is ‘Cloud’-based and doesn’t require expensive infrastructure solutions to be deployed at customer sites.

Announcing the trial, Lo-Q plc Chief Executive Officer, Tom Burnet, said: “This is a fantastic project to be involved with and I am very pleased to see some of our most innovative technology being put to the test in this way. Visitors to theme parks and attractions are interested in one thing – the experience. Today that isn’t just about the ride or the trip, it’s increasingly also about the customer experience of accessing the attraction and maximizing the time spent on fun, not formalities. We see today’s trial as an exciting first step toward extending our offering outside of the theme park world and in to all manner of single line attractions where reducing queue time will not only benefit the visitor but the operator, too.”