By amusementtoday | October 23, 2013
ITPS has been retained to introduce Garfield as a highly popular and highly marketable character in the theme park industry. Garfield’s presence will add to the fun and the fantasy experience theme park patrons enjoy by enabling visitors to encounter and interact with this much-loved character. The inclusion of Garfield and his doggy pal Odie will also allow the theme park to have a competitive edge in marketing efforts by offering brand identity.
Said cartoonist Jim Davis, creator of Garfield, “Few things are more fun than amusement parks, and “fun” is Garfield’s middle name; uh…..Gar-fun-field. We are really looking forward to growing Garfield’s presence in the theme park industry with the help of ITPS and my old friend, Dennis Speigel. With our brand in their capable hands, we’re confident that Garfield will be perfectly groomed to suit any venue’s entertainment needs. We will be introducing the new program at IAAPA, and Garfield will be strutting his stuff. So, food vendors, don’t say that I didn’t warn you…..”
Dennis Speigel, ITPS president, said, “ITPS is thrilled to be representing Paws, Inc., licensor of Garfield and the Garfield characters. Their greatly entertaining and well-known character has an international presence and can, I believe, bring tremendous branding and marketing advantage to any theme park. We have already seen interest from several major players in the theme park world, and I can’t wait to see the impact that Garfield has on our industry, not just in marketing but also in commercial appeal through merchandising.”