GREENVALE, N.Y. — Industry leader Apple Industries, manufacturer of faceplace photo booths, held its 9^th annual Keynote Breakfast on November 16 at the IAAPA Expo in Orlando, Florida. More than 200 customers, operators and trade press were treated to breakfast and the latest news about Apple Industries products and licensing deals.

Jesse Weisberg, Apple director of technology, provided a deep dive into the new Photoma photo booths, which feature all-new high-powered hardware and faceplace’s latest software platform, SmileConnect+. Photoma is distinguished by a completely re-imagined user experience, new content, and the highest level of photo quality ever experienced in a photo booth. The design is a futuristic take on the classic photo booths of the 1960’s that uses bright, vibrant color LEDs to attract customers. “With a photo booth experience never dreamed of in the past, the Photoma is intended to generate revenue for operators for the next 10 years and beyond,” said Apple president Scott Avery. The Photoma line will be available in the first quarter of 2023.

Avery also announced Apple’s exclusive licensing arrangement with the hugely popular NASCAR auto racing entertainment brand. Keynote speaker Cole McGinnis, senior manager of Licensing and Consumer Products for NASCAR, gave guests an in-depth look at the racing giant’s marketing strategy as it celebrates its 75^th anniversary in 2023. At the core is a broadening of the brand to bring in new fans by expanding into street wear, entertainment venues and even arcade games. He says independent research has shown that NASCAR fans are #1 in brand loyalty among the professional sports leagues in the U.S. “The brand is in a good place,” said McGinnis, “it’s going beyond the traditional NASCAR to become a lifestyle brand.”

“We are always looking for famous brands that are expanding,” said Avery. “With NASCAR we are leveraging the horsepower of a multi-billion dollar IP brand so that as they accelerate, we gain momentum as well. It’s like “drafting” in stock car racing and it’s a win-win for both brands. ”

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