TrainerTainment adds sales specialists Krista Estes and Sonya Terry to its growing team

By | February 13, 2020

FORT WORTH, Texas — TrainerTainment is pleased to announce that Krista Estes and Sonya Terry have joined the company as sales specialists. 

Krista comes to TrainerTainment after eight years with Walmart as a talent manager and trainer in its Academy Operations training center. She is a third-generation amusement industry veteran, having started her career as a teenager working in her family’s Cowtown Bowling Palace in Fort Worth. Her father, Jay Trietley, is a 40-year veteran of the bowling industry who taught her the essentials of customer service. 

Krista was a competitive youth bowler and began her college studies on a scholarship from the Youth American Bowling Alliance. She graduated college with a B.S. in fashion merchandising from Texas Women’s University and a M.S. in organizational leadership from Northwood University. 

Sonya Terry joins TrainerTainment after more than 16 years in the laser tag industry as a trainer, general manager and area manager in Texas for Leisure Entertainment Corporation of Canada. The company’s Laser Quest is one of the first manufacturers and operators of laser tag arenas. Sonya has extensive experience in training and motivating young, first-time workers in the amusement industry, which is one of TrainerTainment’s specialties. 

Prior to Laser Quest Sonya worked for more than ten years in fashion retail, where her responsibilities including developing policies, procedures and best practices for Boot Town, a chain of 17 western wear stores. “Krista and Sonya know from experience the training and operating practices that lead to the success of an amusement center,” says Beth Standlee, CEO of TrainerTainment. “They are also accomplished sales professionals who are ideally suited to helping our customers grow their sales and service teams and make their businesses thrive.”



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