LONDON, England – Picsolve, the leading image capture partner for the leisure and entertainment industry, has today announced its acquisition of Maxifoto International B.V. Netherlands-based Maxifoto is the leader in Northern Europe with more than thirty years’ of customer relationships in ride and event photography, and was the first to install a high-resolution digital ride photo system in the UK.

As market leaders in both the digital and retail dimensions of attractions photography experiences, this acquisition is an important step in accelerating Picsolve’s global expansion and increasing its share across Europe. Acquiring Maxifoto also allows Picsolve to add an impressive eight new sites to its ever-expanding portfolio, including Europe’s 3rd largest park, Efteling. These sites will have Picsolve service an additional footfall of 7.5 million guests per year.

The acquisition welcomes the experienced and passionate Maxifoto employees to the growing Picsolve team. Over the coming months, Picsolve will work directly with all of its new customers to deliver the latest digital solutions to their guests across the region.

Jeff Kelisky, CEO, Picsolve, commented: “The leisure industry is going through a massive transformation where parks and their guests are demanding more from photography in this increasingly digital world. We are incredibly excited about this transaction as it helps us delight millions more guests for our customers in the parks and attractions marketplace. As the demands of ‘tech-savvy’ guests soar, the opportunity to blend Maxifoto’s rich industry knowledge with our expertise in online and digital was an obvious choice.

We look forward to using our combined powerful heritage to enrich and enhance guest experiences across Europe.”

Peter Meininger, Managing Director, Maxifoto International, said: “It makes me proud to know that I’m passing on the Maxifoto legacy to the global leaders in the industry, Picsolve. The acquisition means we can be confident that innovation will remain the number one goal and the resulting technology will be able to satisfy the ever-evolving demands of the modern theme park guest.”

Also commenting on the acquisition, Coen Bertens, Director of Operations, Efteling, said: “The demand for technology that enhances the visitor experience is increasing and it’s vital for European theme parks to recognise how important this can be to their offering. We’re excited to be working with the Picsolve team who have the best digital image capture technology and retail skills in the industry and we are confident that the partnership will a have a very positive effect on both guest satisfaction and revenue to the park.”

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