Change is the first thing visitors will see as they enter Noah’s Ark on opening day, Saturday, May 26. Palace Entertainment, the new owners of America’s largest waterpark, have transformed the front entrance of the park and have a lot in store for visitors in 2012. With the opening of the highly-anticipated new ride, Quadzilla, a bounty of new food options and tremendous ways to save, park officials are hoping to enhance the customer experience while inside the park.

“We are putting our efforts into creating an atmosphere of family fun and giving new reasons for our patrons to visit the park and return again and again,” says Doran Carrell, general manager of Noah’s Ark Waterpark. “It’s important to have a balanced mix between thrill rides and family attractions.”

Quadzilla, the new, 4-lane waterslide drag-way will be a major attraction this summer, but Carrell also believes the new food options will thrill the taste buds of many visitors. Noah’s Ark has added Nathan’s popular foot-long hot dogs and hand-dipped ice cream, sundaes, milkshakes and root beer floats to the menu. A new Backyard BBQ includes Austin City Blues pork ribs, oven roasted chicken and Johnsonville andouille sausages that come with delicious sides like corn on the cob, baked beans and creamy macaroni and cheese. There’s a new Bavarian nut cart with freshly roasted almonds, cashews and pecans, and a new eatery that serves Villa Prima Pizza and burgers.

On the lighter side, Noah’s Ark is offering turkey and veggie burgers, freshly made garden salads, veggies and dip, fresh fruit cups, and pineapple, vanilla and orange-flavored soft serve that is both fat free and lactose free.

New Ways to Save
Noah’s Ark is creating a splash with a new season pass for a lot less cash. Area residents and returning visitors can purchase a season pass for less than the cost of two daily admission passes. The new season pass is just $64.99 plus tax, if purchased before May 25, and $69.99 thereafter. Regular daily admission is $36.99 plus tax. In addition, visitors can now purchase a two-day pass for only $55 plus tas, and also save on a single day pass when purchased online.

No More Wristbands
In addition to the new park entrance, which features a colorful display of surfboards, Noah’s Ark will now be completely enclosed. Visitors no longer have to wear wristbands – or worry about extra tan lines — to show that they have paid admission to all the attractions. After entering the park, visitors have full access to every attraction.

New Ad Campaign
With a renewed effort to entice families to spend more time inside the park, visitors can expect to see a lot more family activities and surprises on the grounds. Noah’s newest ad campaign touts the “Fun Police,” featuring grumpy characters in uniform, citing visitors for “excessive fun.” The new ride, QUADZILLA, brings the waterslide count at Noah’s Ark to 51, breaking the “fun” barrier and securing Noah’s Ark’s position as America’s largest waterpark. Visitors can expect to see the “Fun Police” on occasion throughout the summer, randomly selecting guests that appear to be having too much fun to receive coupons and other opportunities.

Summer Concert Series
The park’s summer concert series, “Rock the Ark” will kick off on Saturday, June 30. One of 10 winning bands from a statewide music competition held last March will perform every Saturday, from 2 to 4 p.m., at the Wave Stage through Labor Day weekend.

About Noah’s Ark
Noah’s Ark is situated on 70 acres in the heart of the Wisconsin Dells, offering the greatest variety of water rides in the nation. The park is home to the new four-lane water dragway, Quadzilla, America’s most thrilling watercoaster, Black Anaconda, and North America’s first looping waterslide, Scorpion’s Tail. It breaks the fun barrier with 51 waterslides, two giant wave pools, two “endless rivers,” four children’s water play areas, bumper boats, and three high-capacity group amusement attractions. Noah’s Ark is the region’s most popular family attraction and has two hotels on the property featuring over 300 rooms. The Travel Channel hailed Noah’s Ark as “THE place for water in the Midwest,” and TripAdvisor.com named Wisconsin Dells the number one family vacation destination in the U.S. The park is open Memorial Day weekend to Labor Day. For more information, please call Noah’s Ark Waterpark at (608) 254-6351, or visit www.noahsarkwaterpark.com.

About Palace Entertainment
Noah’s Ark Waterpark is now owned by Palace Entertainment, one of the leading leisure park operators in the United States with theme parks water parks and family entertainment centers located in 11 states, serving 13 million visitors annually. Palace Entertainment owns 11 waterparks, including Splish Splash in Long Island, NY York, Raging Waters in San Dimas, Calif., and is the largest operator of water parks in the United States. For more information, visit www.palaceentertainment.com.

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