Alabama Adventure rebranding into Splash Adventure

By | April 5, 2012


 
 
 
 
 
 
 
 
 
 
 
 

 
 

Alabama Adventure officials have announced that Alabama Adventure Amusement Park will become a new waterpark adventure named Splash Adventure.

The new park, Splash Adventure, is a result of plans to operate and expand the waterpark attraction with new water only oriented rides and attractions. The waterpark will be expanded onto the Main Street entrance and the area adjacent to the existing waterpark.

General Attractions, LLC, the company that recently purchased Alabama Adventure, plans to open the Splash Adventure Water Park in mid-May with new water oriented adventure attractions that are not available in other waterparks. The company will discontinue the operation of the amusement park rides except for early season special group outings in May. The park plans to sell all 20 plus amusement rides which include everything from large amusement thrill rides such as a boomerang steel coaster to mid-size rides and children’s rides.

This new business development and marketing strategy is a result of the popularity of waterparks and water attractions throughout the world, America and Alabama.

Kent Lemasters, park spokesperson and president of AmusementAquatic Management Group, Inc. (AMG), states, “We developed this waterpark business strategy after analyzing the Alabama market, the area’s demographics, the park’s attendance and the huge popularity of the waterpark as compared to the amusement park. The waterpark was, hands down, the most popular of the two parks. We also conducted market research and surveys of our visitors to determine what they liked and wanted to see added to the park. Seventy percent of those surveyed said they visited the park because of the waterpark.”

New attractions for 2012 will include: Aqua Course (a water-based obstacle course) from WhiteWater West; an Aqua Maze from Amaze’n Mazes; a Zip Line from Spectrum Sports and Dive-In Movies.

For more information on Splash Adventure, visit the website www.alabamaadventure.com or call (205) 481-4750.

Superior Equipment and Larry Moyers have been secured by the park to oversee the amusement ride liquidation. The list of rides for sale may be seen on the company’s website (www.amusementridesales.com) or by calling (865) 977-7294 for more information.