Pleasurewood Hills theme park on the border of Norfolk and Suffolk, has secured an investment of €1,350,000 that will be used to purchase new rides and make further cosmetic enhancements over the winter.

The investment comes from new park owners, The Looping Holding, who took over the park in Jan. 2011.

The money will be spent on a number of enhancements including updating rides, landscaping and theming areas of the park, painting, equipping the restaurants with outdoor terraces, installing CCTV, adding new queue lanes and adding a state-of-the-art lighting system to the stage in the Castle Theater.

Improving green credentials is also on the agenda, with water-saving projects and tree planting among the changes that visitors will notice when the gates re-open for the 2012 season on March 31, 2012.

Attracting new rides is also a large focus of the investment. As well as the Laser Labyrinth (this year’s new attraction which opened to the public in time for Halloween) one mega thrill ride is set to join the park (although details remain secret) along with other smaller attractions. Altogether, Pleasurewood Hills will open in 2012 with a total of five new attractions.

Alexis Camelin, general manager of Pleasurewood Hills comments: “At Pleasurewood Hills we recognize that there are areas of the park that require improvement and need attention, so this investment will allow us to develop these areas. Plus, as ever, our focus will remain on customer safety and enjoyment.”

Visitor numbers were stable throughout this year with a view to increasing this in 2012.

Park improvements will start when the themer closes for winter on Oct. 31.

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