The Bowling Proprietors’ Association of America (BPAA), the bowling industry’s leading trade association, announced today the launch of BPAA Customer Connect, a highly anticipated web-based CRM program that will reshape the industry’s ability to connect and engage with bowling center consumers. BPAA Customer Connect, which will be unveiled at the 2012 Bowling Summit, is a new, FREE benefit available to BPAA member centers as an added value for 2012. BPAA developed this breakthrough program which will enable proprietors to create, track, and market events, leagues, tournaments and more – all with real data, in real time, for real results.

“Most bowling proprietors will tell you that data is king and having a robust database is critical in today’s operating environment. Through BPAA Customer Connect, we are empowering our member centers by helping them to connect with their customers on a deeper level than ever before,” said Steve Johnson, executive director of the BPAA. “At BPAA, we say that ‘it pays to belong’ and Customer Connect will do just that for our members. Whether it is building a database, keeping tabs on events and leagues or keeping customers engaged and coming back, this solution will add even more value to every BPAA member center.”

Bart Burger, vice president of business development, and Heath Shults, director of technology for the BPAA, will unveil the Customer Connect database during the “Game Changer” session on Monday, January 23, 2012 at 3 p.m. PT. During the session, they will highlight the features and benefits of BPAA Customer Connect, including:
• Web based and accessible from anywhere
• Database segmentation
• Automatic national change of address
• Real-time updates on USBC league data
• Secured data backup system
• Seamless integration with BPAA Webservices
• Direct mail barcode printing
• Tracking and reporting tools
• Data collection widget
• Direct mail options
• League callback feature

The BPAA Customer Connect “Game Changer” session is part of the newly-revamped education series and conference schedule aimed to reduce and most efficiently utilize the time required for proprietors to be away from their centers. Additional guest speakers and presenters will be announced leading up to the 2012 Bowling Summit.

The BPAA’s Annual Bowling Summit is the premier strategic midwinter conference for bowling center proprietors, managers and industry leaders, offering education, networking and industry insights on new and upcoming products. The 2012 Bowling Summit will be held from January 22 to 24 at the Meritage Resort in Napa Valley, California. Registration for the 2012 Bowling Summit has been reduced to $99 for BPAA members until December 19, 2011. To register and for additional information, please visit www.bpaa.com/summit.

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