Ocean Park released its annual report for the 2010/11 fiscal year that ended 30 June 2011, reporting a record high attendance of nearly 5.9 million guests – 16% over the previous year. The launch of Aqua City and the Rainforest, together with seasonal presentations, such as the annual Halloween Bash, helped to bolster both Ocean Park and Hong Kong as international family travel destinations. Park revenue broke the billion dollar mark for the very first time, finishing the year at HK1.2 billion.

Dr. Allan Zeman, Chairman of Ocean Park, said “Marking our most significant milestone since inception 34 years ago, the unveiling of the New Ocean Park experience envisioned in our HK$5.5 billion Master Redevelopment Plan (MRP) has enriched our platform of conservation advocacy and strengthened the tourism appeal of Hong Kong. Not only did the launch of Aqua City draw three consecutive days of capacity attendance – the first ever for Ocean Park – during the Chinese New Year, it also set off five consecutive months of record attendance.

Dr. Zeman added, “Equally gratifying, our guests have extended their length of stay by an average of 90 minutes and per capita in-park spending has gone up by 21% – both signaling that they are finding even more value in our offerings.

During the 2010/11 fiscal year, Ocean Park benefited from strong growth in tourist arrivals. Among the highlights were the January opening of Aqua City, one of the world’s best new aquariums; and the June launch of the Rainforest, which expanded the Park’s conservation platform from the sea floor to the canopy of the rainforest. The Park also extended animal encounter beyond its doors for the first time by building an Asian Otter exhibit outside its new entrance. Two attractions that opened in 2010/11 were: Sea Life Carousel, a conservation-themed merry-go-round; and The Flash, a spinning pendulum-style ride that launched as the first attraction in the Thrill Mountain theme zone.

Ocean Park has long distinguished itself as a gigantic classroom for local students to learn about conservation through encountering live animals. According to a recent independent survey, over 97% of respondents reported that they would recommend Ocean Park to their friends and relatives as an ideal place for learning about environmental protection and wildlife conservation. Since 1992, nearly 600,000 students have benefited from the Park’s interactive and engaging educational courses. During the 2010/11 school year, a record high of 54,000 local students learned about many of the new species and habitats showcased in newly opened themed zones, which feature exclusive classroom facilities specially integrated into the design of the attractions. To give local students a New Ocean Park experience, the Park also expanded its educational budget, staff size and teaching methodology to enhance the educational experience.

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