Six Flags Qiddiya City — grand opening is dazzling, wildly record-shattering

AT: Tim Baldwin

tbaldwin@amusementtoday.com

QIDDIYA CITY, Saudi Arabia — Less than an hour southwest of Riyadh, Qiddiya City has emerged as a tourist destination focused on entertainment, sports and the arts scene. The complex, located in the Tuwaiq Mountains, is part of Saudi Vision 2030, an initiative to create partnerships that contribute to economic development. One of its primary tenants — Six Flags Qiddiya City — opened its gates on New Year’s Eve, sparking worldwide attention as 2026 started.

“There was a lot of anticipation leading up to opening day, and guests arrived with big expectations,” said Ahmad Alfaiz, public relations. “What truly stood out to us was just how strong the appetite for thrill is in Saudi Arabia. From the moment the gates opened, guests were drawn instantly to the major rides, eager to push limits and experience something bold and new. The energy, the confidence and the enthusiasm confirmed what we believed all along — this audience is ready for world-class, record-breaking experiences.”

Opening night was given dramatic flair with a high-spectacle production crafted by Freckled Sky.

While the Six Flags brand has continued to grow and evolve over the decades, the Qiddiya City park is the first Six Flags to be built from the ground up since the early 1970s and the first to be built outside North America.

“The energy on opening day was electric. You could feel it the moment guests arrived: excitement, curiosity and a real sense of pride, Alfaiz told Amusement Today. “This theme park has been years in the making, and seeing it finally come to life with families, friends and thrill-seekers experiencing it together was incredibly powerful. It wasn’t just an opening; it felt like a celebration of play, ambition and what Six Flags Qiddiya City represents for Saudi Arabia.”

This massive project was announced prior to the global pandemic in 2020. Even then, the plans seemed so ambitious, so grandiose that the amusement industry and public alike questioned if it could become a reality. The COVID crisis only heightened those uncertainties.

Once construction kicked into high gear, the reality of the park looked much more optimistic, and the record-setting rides kept everyone watching. Finally, after years in development, guests can experience what the park has to offer.

The trailblazing new park blends immersive entertainment with innovative technology across its six themed lands: City of Thrills, Discovery Springs, Steam Town, Twilight Gardens, Valley of Fortune and Grand Exposition. They surround the central Citadel.

Capturing the planet’s attention is the new record-setter for the tallest, longest and fastest roller coaster in the world. Falcons Flight makes use of the rugged cliffs surrounding the park and boasts a length of 13,943 feet, 155 mph and a height of 534 feet (with an elevation change of 640 feet). It not only breaks records, it shatters them. It almost doubles the length of North America’s longest roller coaster.

Falcons Flight was built by Intamin. The manufacturer supplied three attractions at the park.

“It was an incredible journey. From day one, we felt that we were creating something special, not just another attraction,” said Gerard Slenders, vice president, Intamin. “Falcons Flight is special because of the Saudi Vision 2030 behind it, and turning the most ambitious ideas into reality, even in very demanding environments.”

The coaster has the ability to operate with six trains. Because of its intense speed, each car has a windshield. Each train seats 16.

Its layout outlines almost half the park and well beyond.

“Being involved early allowed us to shape the concept together with the client and build strong trust along the way,” Slenders told AT. “Seeing that process result in a record-breaking attraction is hugely rewarding and demonstrates how visionary ideas can be turned into world-class experiences.”

Building such a coaster would be exceptionally challenging in any environment, but the climate and topography made this staggering attraction quite the accomplishment.

“Given the length, height and speed, every detail matters, from structural forces and ride dynamics to materials suitable for the harsh environment,” Slenders noted. “Operational requirements like windshields to avoid goggles, extreme temperatures and environmental conditions added layers of complexity, including the wheel load distribution and the cooling of the wheels.”

The second coaster from Intamin is no slouch either. Standing at 239 feet, the upside-down inversion takes the record for world’s tallest. A multi-pass launch speeds riders to 79 mph, allowing them to tackle the record-setting element.

One of the park’s more scenic (and calm) rides is Intamin’s Flying Island, offering spectacular views.

Not everything is about pulse-pounding thrills however. Six Flags Qiddiya City offers a wide range of attractions from family rides to water rides and children’s offerings. Zamperla provided an impressive nine rides.

“Together, these attractions form a cohesive mix of family and family-thrill flat rides, reinforcing Zamperla’s long-standing commitment to inclusive entertainment — where different age groups can share memorable experiences within the same destination,” said Nadia Panato, marketing manager, Zamperla. “In addition to ride dynamics, a key focus of the project has been theming and visual storytelling.”

“We are incredibly proud of our collaboration with Six Flags Qiddiya City, a project that will truly reshape the entertainment landscape in Saudi Arabia. Contributing nine rides reflects Zamperla’s long-standing commitment to creating fun experiences for everyone, across generations,” added Antonio Zamperla, president and CEO. “For us, rides must be beautiful, immersive, and emotionally engaging — not just exciting. Our ability to decorate and theme attractions has defined Zamperla’s identity for nearly 60 years, and this project is a perfect expression of that heritage.”

Zamperla additions include a Giga Discovery pendulum, Neublaz, Watermania and a rare Big Wavez splash attraction. Other family flat rides provide a range of thrills.

Vekoma supplied three of the park’s eight coasters.

“Delivering world-class attractions like Iron Rattler, Adrena-Line and Twilight Express for such a visionary and unique destination is something we’re truly proud of,” said Carin Davits, marketing, Vekoma. “The attractions selected by Six Flags are a perfect combo. Each ride showcases a different strength of our design and engineering capabilities. Iron Rattler delivers intense thrills with dynamic elements, Adrena-Line offers a unique and high-adrenaline experience that pushes boundaries when it comes to family thrills, and Twilight Express combines immersive storytelling with smooth, family-friendly excitement. Together, these rides reflect our commitment to creating experiences for every guest profile, from thrill seekers to families, while maintaining our core values of innovation, reliability, and world-class design.”

Iron Rattler is the world’s tallest tilt coaster.

“Its uniqueness goes far beyond height,” Davits said. “What truly sets it apart is the seamless integration of cutting-edge tilt technology with a bold, dynamic layout that delivers an unmatched thrill experience. The tilt feature creates an extraordinary moment of suspense before the plunge, amplifying anticipation and adrenaline for every rider. Complemented by intricately themed trains equipped with onboard entertainment, Iron Rattler keeps guests engaged from start to finish. The trains’ integrated LED lighting is the perfect solution for evening operations, enhancing visibility, atmosphere and narrative impact when the park is at its most dramatic after dark.”

Among the lineup of eight coasters is a lone wooden coaster from Great Coasters International Inc. Its structure and aesthetic make it a draw, not to mention the distinctive roar. Standing at 95 feet and just under 3,000 feet in length, Colossus has opened to rave reviews from coaster fans who have visited.

“We are very ecstatic that this project has finally opened, especially because this is our ‘first’ very dynamic ride,” said Clair Hain Jr., president, GCII. “Having it open in the Middle East is wonderful.”

Colossus can operate with three trains, each seating 20. The layout was created by Skyline Attractions.

“Looking at the coaster, nothing seems different until you get on the ride,” Hain told AT. “The ride experience is phenomenal and very dynamic. On my first ride, I was actually scared — we had never done a ride like this, and I never experienced one of our rides with this amount of G’s! They wanted a white-knuckle, high-G, dynamic ride, and we delivered what they requested.”

Water rides also enter the ride arsenal. Zamperla supplied two. In addition, one of the park’s biggest family rides is a flume from WhiteWater. It’s called Zoomaflooma.

“Making a splash in the middle of the desert didn’t seem possible five years ago when we started this journey. We were incredibly proud to receive our first riders on opening night, bringing fast rivers, splashes and smiles to the heart of this incredible park,” said Kelly Sall, general manager – water rides, WhiteWater. “We were trusted to deliver boats that were highly textured with a reed theme to augment the story, and we feel we delivered with vehicles that fit the land and narrative perfectly.  Zoomaflooma is a river adventure unlike any other, and we can’t wait for the rest of the world to discover its secrets.”

Nearby is a Spike Coaster from Maurer Rides. Called the Sea Stallion, two-seater vehicles put the speed control in the hands of the rider. Eight vehicles are installed on the ride. It has a height of 39 feet, a length of 1,673 feet and a top speed of 44 mph.

“In a destination defined by record-breaking attractions and bold superlatives, Sea Stallion proves that true impact is not measured in height or speed, but in shared joy,” said Torsten Schmidt, director of business development, Maurer. “As an interactive family coaster seamlessly integrated into the log flume, it delights guests with its playful twists and turns, while its stunning evening illumination transforms the ride into a magical experience, making it uniquely memorable within Qiddiya City’s extraordinary portfolio.”

Mack Rides supplied another water ride, Saw Mill Falls, a water coaster.

“Being part of Qiddiya is incredibly inspiring for us,” said Maximilian Roeser, marketing, Mack Rides. “It’s a destination that dares to dream big and we’re proud that our rides help bring that vision to life.”

Part boat ride, part coaster, the journey is accented by factory theming, audio within the landscaping and rocky scenery.

Aiding in providing family entertainment in ever-changing climate conditions, two dark ride experiences offer indoor fun.

Enchanted Greenhouse is a joint venture between JoraVision, Lagotronics and ETF. While many interactive dark rides have passengers engage with the storyline by “shooting,” this clever concept has riders using watering nozzles to cause the scenery and animatronics to grow and react.

Into the Deep is an interactive dark ride supplied by Triotech.

While family rides are lower to the ground, the thrill seekers can’t miss the towering rides. One of the tallest attractions is Sirocco Tower, standing 475 feet tall. Built by S&S Worldwide, the monumental structure is unmissable. Interestingly, the design of the tower is unique to Qiddiya City, as the ride vehicle seats eight people on each side of the tower.

“We are incredibly proud to be one of the five world records at Six Flags Qiddiya,” said Jason Mons, CEO, S&S. “When Stan Checketts created the first tower 32 years ago, few could have imagined this outcome. We are deeply grateful to Six Flags and Qiddiya for trusting us with the opportunity to create the world’s first Strato-Tower, something so bold and iconic that it will be enjoyed by park guests for decades to come. This project represents what’s possible when visionary partners challenge themselves to dream big.”

Various play areas and other family fare from Moser, P&B and Bouygues Bâtiment International ensure that there are experiences for everyone, no matter the age. With 18 rides specially designed for families and younger guests, there is much to balance the massive rides dominating the skyline.

“While our record-breaking rides have captured a lot of attention, and rightly so, Six Flags Qiddiya City was designed to be a full-day, multi-generational experience,” Alfaiz told AT. “There’s something for everyone. You don’t have to be a thrill-seeker to have an unforgettable day here.”

Adult ticket prices start from $85 USD, children’s ticket prices start from $70 USD, and kids under the age of 4 enjoy free admission.

“My favorite part is watching those unscripted moments; someone stepping off a ride still laughing, kids discovering an attraction for the first time, families pausing to take it all in. You see joy in its purest form,” Alfaiz said. “That’s when you realize why we built this theme park: to create shared memories, spark emotion and remind people of the power of play.”

2026 Amusement Expo set up in new

hall at Las Vegas Convention Center

AT: Pam Sherborne

psherborne@amusementtoday.com

LAS VEGAS, Nev. — Amusement Expo International (AEI) is just days away and planners are excited about the 2026 version, set for March 16 to 19, at the Las Vegas Convention Center, in Las Vegas, Nevada.

The expo conference and trade show is sponsored by the leading professional associations in the amusement and entertainment industry: Amusement & Music Operators Association (AMOA) and The American Amusement Machine Association (AAMA). The education component of the show will be held on March 16 and 17, while the trade show will be held on March 18 and 19.

AEI brings together attendees from an array of different attractions segments, including amusements and games, music and jukeboxes, virtual reality and laser tag, ATMs and cashless, build vending and merchandisers, professional services and more.

Lori Schneider, executive vice president of AMOA, said this year the trade show will be held in a new West Hall of the convention center. In addition, the education portion will also be held in the West Hall.

“This gives us more space,” Schneider said, which they have needed in the past. Last year the expo sold out.

“We have already surpassed our number of exhibitors from last year,” Schneider said, in early February. “Our registration is steady and on track to be a very strong year.”

Attendance in 2025, including both exhibitors and registrants, was just over 5,000.

Two new events set for this year include a Level Up Networking Reception, set for the evening of Monday, March 16, in the Resorts World Hotel.

On the morning of Tuesday, March 17, members are invited to attend the other new event called the Rise and Shine Breakfast, which will celebrate women in the industry and be held in the Las Vegas Convention Center, North Hall.

The All Industry Gala Reception is set for Tuesday evening, in the Resorts World Hotel.

Schneider said one thing attendees had asked to include in the expo was more outside speakers, and planners did. Three speakers this year include Diane Darling, an author and orator, along with speakers Todd Palmer and Tony Leon.

The keynote addresses will be presented by Jordan and Shea Peppler Cornette, co-hosts of an ESPN Radio show.

Educational topics include: Your Net Worth is Equal to Your Network; AI 101: Digital Marketing, Boosting Efficiency and Results; AI 201 - A Hands-On Workshop for the Modern Amusement Business; AI for the Route Operator: Practical Tools to Boost Efficiency and Profit; Social Entertainment: Amusements Competitive Edge and Gen Z Panel Discussion: Insights Straight from the Source.

Other topics include Psychological Safety: The Hidden Growth Engine Behind High-Performing Teams; Build Lasting Relationships with Your Locations for Coin-Op Success; Social Gaming Experiences You Can't Get at Home; Turning Your Lowest Revenue Days Into the Highest; Education Day Luncheon with Keynote Speakers Jordan Cornette and Shae Peppler Cornette; 2026 ATM Update: What You Need to Know; Making Money with XR Technology: Best Practices from Operators, Manufacturers; Industry Roundtable - Redemption & Claw Room Trends Shaping Today's Amusement Floor; Industry Roundtables - Create Winning Leagues for Social Play; Industry Roundtables - Cybersecurity Essentials for Amusement Operations; Industry Roundtables - Smart Marketing for FECs: Tactics That Drive Real Results and Industry Roundtables - Turn Setbacks Into Success: Practical Lessons from Failure.

Trade show hours are 10 a.m. to 6 p.m., Wednesday, March 18, and 10 a.m. to 4 p.m. Beers and Cheers celebration will take place from 5 to 6 p.m. on Wednesday.

“I am really excited about the momentum this year,” Schneider said.

AEI brings a huge added value to attendees and exhibitors with its collocating partnerships that continue to strengthen opportunities for all in attendance. These events naturally complement each other and deliver an even stronger platform for attendees and exhibitors. The co-locating shows are BCA Expo, National Bulk Vendors Association (NBVA) and Industry Education by Foundations.

AEI provides an engaging platform for connections between suppliers, distributors, operators and buyers with conference programs that offer a clear roadmap for a successful future.

Media sponsors this year include Amusement Today, BCM, Hot Games, InterGame, Replay Magazine, Park World, IAAPA and BCA Expo.

AAMA is an international not-for-profit 501(c)6 trade organization representing the manufacturers, distributors, suppliers, professional service providers and location owner/operators for the coin-operated amusement industry.

AMOA was born January 21, 1948, when 68 jukebox owners from around the country banded together to fight the repeal of the jukebox royalty exemption, according to the AEI website.

“The modest beginning, created by a common cause, revealed a fierce passion-shared by many about their business,” the website states. “Harnessing the collective strength, energy, knowledge and entrepreneurial spirit of a growing number of volunteer members, AMOA quickly established itself as a major force within the trade. More than 70 years later, these same traits are tapped daily to offer an ever-expanding array of programs and services to members and the entire industry.”

An industry that plays together, wins together

INDUSTRY VOICE: Alyse Sklover, Roller

When people think about family entertainment centers and arcades, they picture flashing lights, redemption counters, the latest must-have game, VR arenas, bowling lanes, laser tag and high-tech attractions competing for attention. But what has always impressed me most about this industry isn’t what’s on the floor. It’s the people behind it.

I have had the privilege of seeing this community from multiple sides: as an operator, as an association representative and now as a vendor partner with Roller. Each role provided a different perspective, but the takeaway is always the same: this industry shows up for each other. Operators share playbooks. Competitors swap notes at trade shows. Vendors are true partners. We are all invested in helping each other thrive.

There’s a shared belief that when one venue improves, the entire industry strengthens.

As guest expectations evolve, operators are not alone. From integrating new technology to refining birthday experiences, the best ideas often come from shared conversations. When we learn from each other, innovation accelerates and guests feel the difference.

At our core, we are in the business of bringing people together. It’s fitting that we’ve built an industry that does the same. I look forward to getting the opportunity to host chats with operators and industry leaders to dive even deeper in.

Collaboration isn’t just a nice-to-have. It’s our power-up.

Finding more to Las Vegas

AT NOTEBOOK: John W.C. Robinson, jrobinson@amusementtoday.com

I've been blessed in my life. I was barely eight years old when I first got to enjoy the lights of Las Vegas. I got to hear the sounds of the casino floor at a time when I was too young to step upon it. I played midway games at Circus Circus, saw David Copperfield live on stage and was awe-struck by the dazzling lights of Sin City at an age when Luke Skywalker and He-Man were still filling my imagination with glee.

As awesome as that was, in the long run, it brought the reality that I was very bored with Las Vegas by the time I could afford to travel there on my own. After a point, the lights are not as sparkling, and the appealing mystery and marvels of it all can start to fade.

On top of that, gambling has become more prevalent in the United States and spectacular Broadway-style shows now come to our home cities. Vegas was no longer a destination with adventures that could only be had there. The amusements and entertainment of the rest of the country had caught up to this once-treasured, illuminated city.

But then, I discovered something. I discovered the world just off the beaten path of Las Vegas and the strip itself. On a free day, I rented a motorcycle and rode to Death Valley and marveled at mother nature's creations below sea level. Another trip found me riding through the beauty of the Valley of Fire State Park and into the sunset along the Hoover Dam.

In a quest for dinner and music one night in town, I did a Google search and found a sports bar just a few minutes away that brought in local bands and served beer for just $3 a bottle. I don't think I've missed a Wednesday night there whenever I'm in town.

Now, with the Sphere delivering unique events, Area15 loaded with one-of-a-kind attractions and Universal delivering year-round horror, there's new attractions pulling Las Vegas back into the forefront of entertainment. And, yes, while in town for the Amusement Expo, I'll be checking some of that out.

...But, I'll also be venturing out to find new food tucked away from the lights, to find new sights and sounds waiting for fresh senses to discover them ... and I'll continue to make the effort to enjoy the parts of Las Vegas that so many may never realize are here.

Together, we make a difference

COROZAL, Belize — With all of the hustle and bustle of our industry while it's thriving, sometimes it's good to remember there are always those in need of just your time, your heart and your skills. Amusement Today Editor John W.C. Robinson accompanied his fiancée Jennifer Longo, LPN, to Belize recently to volunteer as part of the team with PartnersForMedicalRelief.org. Pictured above with their other team members, the group of volunteers performed crucial surgeries at a local hospital and operated mobile free clinics in the outlying villages of the area. Together, the group has brought medical help and medicine to the citizens of Belize for nearly two decades. AT/JOHN W.C. ROBINSON

2026 Amusement Expo International exhibitor listing

List is current as of February 19, 2026.

3XE Studios 2071

4 Elements Hospitality 2468

A&J candy company 2025

ABA Security Inc 1964

Adrenaline Amusements 1513

Advanced Technology 2504

Adventure Golf & Sports 2408

AETI GLOBAL 1253

Alan-1 1855

All Star Coin Supply 2121

Allpoint Wireless 2600

Altitude Rides and Attractions 1159

American Alpha, Inc. 2637

American Amusement Machine Association (AAMA) 2575

American Changer 2145

AMI Entertainment 1632

Amusement & Music Operators Association (AMOA) 2175

Amusement Connect 1545

Amusement Products 2369

Amusement Source International 1327

Amusement Today 2609

Andamiro Co., LTD 2445

Apple Industries 1625

Approvely 2151

Art Attack 2213

Aspire Bakeries 1516

AstroSystems, Inc. 2359

ATM Merchant Services 2601

Attractions Marketing Pros 2712

Aurora Technology, Inc. (ATi) 2627

AVS Companies 1353

Axcitement, LLC 2569

Bandai Namco Amusement 1801

Bandai Namco Amusement 1900

Banilla Games 2545

Basic Fun 1617

Baton Lock & Hardware Co. Inc. 2005

Battle Company Laser Tag 1251

Battlekart USA LLC 2700

Bay Tek Entertainment 2245

BCA 2965

BCA - A W Hainsworth & Sons 3051

BCA - American Motto LLC 2809

BCA - Ardosias Santa Catarina LTDA 2858

BCA - Automated Entertainment 2767

BCA - Beijing Tianyu 2759

BCA - Billares SAM 2709

BCA - Bosstoss 2957

BCA - Brunswick Billiards Group 2921

BCA - California House 3021

BCA - Championship Billiards 2951

BCA - Cornilleau Game Tables 2909

BCA - CPBA Cloth 3109

BCA - Cuestix International 2845

BCA - Cuetec 2837

BCA - Darafeev 2859

BCA - Diamond Billiard Products Inc. 2751

BCA - DJ Sporting Goods 2861

BCA - Dongguan Jazz Sports Product Co., Ltd. 2717

BCA - Eastern Billiard Supply, Inc 2855

BCA - FPG Sports & Leisure Products Co. Ltd 3107

BCA - GDM Sports 3121

BCA - GLD Products 2913

BCA - Huizhou Double Star Sports Goods Co., Ltd 2761

BCA - Imperial International 2825

BCA - Innovative Concepts in Entertainment Inc. 2961

BCA - Intercon, Inc 3113

BCA - Iwan Simonis Inc 2745

BCA - J. Pechauer Custom Cues 2945

BCA - Koda Sports 3045

BCA - Legacy Billiards 3011

BCA - Leqitex 2956

BCA - Little Monster Sporting Goods 2959

BCA - Medal Sports 3129

BCA - Meucci Cues 3033

BCA - Modern Billiards MFG 3125

BCA - Monster Pool Tables 2865

BCA - Mr. Billiard International 3206

BCA - Mueller Recreational Products 2701

BCA - Nodor International Inc. 2705

BCA - Olhausen Billiard Mfg., Inc. 2901

BCA - Padishan International 2912

BCA - Pearson Cues 3101

BCA - Plank & Hide 3001

BCA - Predator 2721

BCA - Presidential Billiards 3037

BCA - QCO (Viking Cues) 2801

BCA - RAM Game Room 2811

BCA - Shandong Wanfeng Sporting Equipment 2914

BCA - Shot Darts Inc 2816

BCA - Skee-Ball 2817

BCA - Skeech Games, LLC 2905

BCA - Tiger Products, Inc. 2821

BCA - Tweeten Fibre Co., Inc. 2857

BCA - TY Billiards 2910

BCA - Vision Sports Enterprise Co., Ltd 2813

BCA - Z-Lite 3027

Betson Enterprises 2059, 2555, 2146, 2044

BidderBros 2670

Big Daddy Games 2101

Bissell Commercial 1460

BitCloudSweeps (BCS) 2605

Blue Motion Games 2265

BMI Leisure 2704

BMI Merchandise 1945

Bowling Center Management 1869

Brunswick Billiards Group 1359

Brunswick Bowling Products, LLC 2314

Budderfly 1877

BullShooter 1745

Buzztime Game Network 2170

C3 Gaming Inc 1867

Cabinet Guard 2511

Calplush Toy Corporation 2513

Cantaloupe 2614

Captain's Auction Warehouse 2470

Caravan Softoys / Big T Toys & Sports 2503

Cardinal State Distributors 2615

Cardinal Xpress 2109

CenterEdge Software 1521

Champ Throw LLC 2305

Classic Toy Co. 1553

Clawcade Entertainment Group LLC 2105

Clear Digital 2007

Coastal Amusements, Inc. 2133

Coin Tech Cashless System 2416

Complete Signs 2266

Comtech International LLC 2554

Coney Island Arcade 2306

CountR GmbH 2365

Creative Works 2124

Delta Strike USA 1907

DFX 2112

Digital Centre America Inc. 1332

Diseno y Fabricacion Jart / Grupo Dicrejart 2206

DIVR Labs 1412

DOF Robotics 1145

Echaves Games 1528

EDC Remote .Com 1971

Elaut Group USA 1537

Embed 1536

Entropy Cabinet Solutions Inc., USA 2665

Eomac Ltd 1969

Epson America 1566

exA-Arcadia 1364

FEC Financial Group 2021

Flagship Carpets 1664

Fortune Group Games 1616

Freezing Point 1323

Frogslayer 2407

Fun Express 2153

Fun Share LLC 2129

FÜZBOX 1668

GameBox Builders, LLC 2301

GBF Tech Systems llc 1344

Genda Americas 1913

GeWeTe 2065

Global Billiard Mfg. 2023

Goldfinger Inc 2401

Great Lakes Amusement 2201

Guangzhou EPARK Electronic Technology Co., Ltd. 2607

Guangzhou Ji Xing Bao Animation Technology 1259

Guangzhou Noah Touch Technology LTD 2567

Guangzhou Yue Dragon Unita Software Technology Co., Ltd 1565

Heart & Soul Vending LLC 2070

Hidow USA 1966

Hoffman Mint 2149

Holla Games 2207

Hot Games 2768

IAAPA 1249

Icefuns Amusement Co.,Ltd 2414

iCombat 2061

Ideal One Amusement Software 2669

IGPM Distributing 2455

iKiosk Technologies 2308

Incredible Technologies 1813

Incredivend 2508

Innovative Concepts in Entertainment Inc. 1645

Intercard 1821

International Currency Technologies Corporation 2655

iPlayCo 2120

J&J Snack Foods 1421

Jazwares 2165

Jenka Lab LLC 1665

Jet Games Corporation 2235

JTL LLC 1425

JukeWise 2076

KLC Financial 2069

KLOPP: Money Handling Equipment 2516

LAI Games 1445

LaserBlast 2117

Laserforce 1613

Lasertag.com by Zone 2410

Lock America, Inc. 1714

Lockdogs 2653

Locking Systems International Inc. 2412

M3t 2215

Majik Bonus Gaming Systems 2764

Mascot Fun Inc. 1525

Media Center 1169

Mobile Cash Solutions 2461

Modern Vending Solutions 2506

Moss Distributing 1501

Musbox INC 2710

Nano Systems H.K. Limited 1464

National Dart Association 1970

Nayax 2315

NBVA 2526

NBVA - A&A Global Industries 2436

NBVA - A&A Global Industries 2536

NBVA - Allstar Vending 2520

NBVA - Brand Vending Products 2420

NBVA - candymachines.com 2422

NBVA - Cardinal Distributing 2431

NBVA - Charms Co. 2421

NBVA - Flatline Corp. 2427

NBVA - Ford Gum 2534

NBVA - Pipeline Games 2430

NBVA - SSM Vending 2521

NBVA - United L&R 2527

NBVA - Watch Time Inc 2532

Network Sports LLC 1978

NextGen Gaming 2659

Omega Carpet 2104

Only Dinosaurs 2611

OptConnect 1427

Pace O Matic, Inc. 2604

PAI - Powered by Brink's 1429

Paradise Distribution of Wyoming 2158

Party Center Software 2108

Patch Retention 2509

Patriot Gaming & Electronics 2626

Payrange 1524

Peek-A-Boo Toys 2612

Per-Accurate Inc. 2766

PhoenixDarts USA, Inc. 1624

Pop-A-Shot 1245

Prestige Group of Companies 2645

Primero Games, LLC 2531

ProFighter 2770

Promotex USA 2168

Puloon Technology Inc 2565

Pyramid Technologies, Inc. 2214

QubicaAMF Bowling Products 2501

RCI Adventure Products 2406

Redemption Plus Inc. 2027

RedPlum Skill Games 2561

Remark Industries LLC dba Zooom Studios 1352

RePlay Magazine 1567

Rhode Island Novelty 1531

Rilix LLC 2169

Rite Touch Distribution LLC 1677

Roller 2464

Ryken Security 2311

S & B Candy and Toy / St Louis Game Company 2467

Sacoa Cashless System 2015

SafePark USA 1458

S-Cabinet Supply 2752

Seasons 1457

SEGA Amusements International Ltd 1833

Semnox Solutions LLC 2452

Service First Processing 2405

Shaffer Distributing 1965

Shenzhen Diversity Kiosk Technology Co.,Ltd 2706

Silent Partner Software, LLC. 2204

Singa Karaoke 2078

SkillGameKiosk.com 2664

Smart Industries Corp. 2033

Smart Software 2013

Spark Amusements 2267

Stellar Creations 1871

Stern Pinball, Inc. 2345

Sureshot Redemption 1925

Sureway Gaming 2456

Team Play, Inc. 1601

The Insurance Center 2309

The Really Big Crane Company, LLC 2159

Tierlock 1669

Tokens Direct 1968

Top Vending Machine Electronics Co., Ltd. 2107

TouchMagix Inc. 2001

TouchTunes Music Company, LLC 1845

Toy Factory, LLC 2353

TrainerTainment 2517

Trestle 2631

Triotech Amusement Inc 1237

Unico USA 1768

Unique Animation 1345

Unis Technology (Canada) Ltd. 1606

Univest Capital 1551

Uplay America 1901

Upside Games 1530

US Bowling Corporation 2613

US Fun Machines Corp 2221

US Jaclean Inc. 2417

USA Lightning 2310

Valley Dynamo 1933

Valo Motion 2122

Venco Business Solutions 1620

Verse Immersive (Enklu Inc) 1233

VMA Systems Limited 2404

We Create Entertainment 2621

Western Equipment Finance 2068

WhaleFood Games 2307

Wholesale Vendors of Texas 1365

World Plush Inc. 1921

WTIwireless 2009

Xpress RT LLC 2608

YPFuns 1559

RES Rides supplies fun, whimsy with SpongeBob’s Jellyfish Jump

Interactive tower

attraction adjacent to Crazy Carnival dark ride by Sally

AT: Tim Baldwin

tbaldwin@amusementtoday.com

INSTANBUL, Turkey — Nickelodeon Play! Tersane Istanbul is bringing the fun to families in Turkey. Two of its most popular rides land in one of the park’s branded zones, SpongeBob SquarePants and Friends: Bikini Bottom.

Manufactured by Switzerland's RES Rides, the latest eye-catching attraction is called Jellyfish Jump.

Jellyfish Jump is an engaging observation ride, as it not only provides views, but the dropping motion and the “electric” tentacles of the jellyfish provide the fun.

“Jellyfish Jump stands out as one of the most popular attractions at Nickelodeon Play! Tersane Istanbul,” said Rıfat Alpboğan, general manager. With its colorful design and fun structure, this unit immediately captures kids’ attention while reflecting the park’s energetic and cheerful atmosphere and offering families a safe and enjoyable experience. It is one of the memorable attractions that completes the overall park experience.”

“The Jellyfish Jump ride was a truly unique installation for us, as we completely re‑engineered our Interactive Observation Tower to realize Paramount’s creative vision,” said Roman Rothe, CEO of RES Rides. “One of the key challenges was integrating the attraction into the lower level of the venue, which required us to reduce the ride’s height and manufacture it in modular components to fit within the building. The result is a beautiful, innovative ride that we are proud of and thrilled to deliver.”

Riders enter the attraction’s themed bamboo baskets and set a course for a jellyfish spectacle. With hovering jellyfish figures overhead, the tentacles light up and simulate the crackle of electricity.

The ride is also accessible to those with physical challenges.

“Accessibility is one of the key elements to make a ride popular in a park because it allows visitors with different abilities, ages and needs to enjoy the ride and share the experience together,” said Deborah Eicher, marketing, RES. “The Interactive Observation Tower has its riders in a standing position inside the gondolas, increasing the feeling of freedom. This makes it possible for families to ride together and to adapt the level of thrill to each situation. For example, parents with small children may enjoy the flying sensation, while adults may prefer spinning the gondola continuously.”

“It was important for RES Rides to offer this experience to a wide variety of park visitors. For this reason, the ride also includes a gondola with a seat, allowing one rider to enjoy the attraction comfortably without standing,” added Rothe. “The number of gondolas with this feature can be adapted to the park’s specific requirements.”

When asked what makes the ride interactive, Eicher explained: “The Interactive Observation Tower is a family ride that allows all riders to actively participate during the ride cycle. Each gondola is individually driven. Riders can pull a rope to raise the gondola to the top and release it to descend. Each gondola can also rotate independently using a central wheel, allowing all four passengers to participate in the ride operation together. Due to the standing position of the passengers, which provides a greater sense of freedom, riders are able to walk inside the basket, allowing a unique ride experience every time.”

In addition, an LED “zap” up and down the main mast mimics jellyfish stings.

Nickelodeon Play! opened in November of 2025. The Jellyfish Jump attraction was added to the mix in January.

To create the Jellyfish Jump ride, RES re‑engineered its Interactive Observation Tower to fit within the indoor venue.

“The space limitations were challenging to begin with, so we had to figure out how to get the ride into the lower level of the existing building,” Rothe said. “This resulted in our manufacturing of the tower structure into sections to allow us to get the ride into the opening and to the lower level. We also reduced the height of the ride from 14 meters to 11 and adapted the foundation anchoring to fit the space requirements. The experience is both immersive and interactive and shows how our Interactive Observation Tower works in an indoor environment.”

The Jellyfish Jump ride follows RES’s successful installation of an outdoor balloon‑themed Interactive Observation Tower at Legoland Günzburg, Germany.

“Both are unique due to their specific locations. The Legoland tower focuses on height and offers observation views over the entire park. The Balloon allows riders to enjoy the views from the top of the tower and includes hot air balloon sound effects during the ascent, just as a real balloon would do,” Rothe told Amusement Today. “With Jellyfish Jump, the experience is very different. First, the ride is integrated into an indoor environment, focusing on the idea that riders are swimming inside SpongeBob’s sea. Riders pass very close to the jellyfish elements throughout the space, allowing the park’s lighting, music and special effects to be experienced from a different perspective. Everything is full of details, and visitors need to ride more than once to fully discover all the elements and details around them.”

The family ride, according to RES, accommodates 768 guests per hour.

It joins two other attractions in the area, SpongeBob’s Crazy Carnival Ride (a Sally Dark Rides attraction similar to the one in Las Vegas) and Secret Sea Cave.

The dark ride has passengers playing wacky carnival games while traversing the larger-than-life scenes.

“It is a duplicate as far as story and content, but not the same in footprint as Vegas,” Lauren Wood Weaver, marketing, Sally. “The ride in Tersane needed to fit into a much smaller space. It has all the same scenes, just a bit tighter.”

“This attraction hits the sweet spot for operators,” said John Wood, president and chairman of Sally Dark Rides. “It’s the ‘Goldilocks’ of dark rides: not too big, not too small, but just right in footprint, fun factor and price point. It delivers the storytelling and interactivity guests expect from a major theme park experience in a format that works perfectly indoors.”

Other themed zones at the indoor park are Dora’s Rain Forest, PAW Patrol: Adventure Bay and Teenage Mutant Ninja Turtles.

Tersane Istanbul is a rousing inner-city development project in Istanbul, transforming the largest industrial heritage site of Türkiye into a thriving waterfront neighborhood and a world-class destination. Designed for children and families, Nickelodeon Play! Tersane Istanbul offers a comfortable, year-round indoor entertainment experience.

Knott’s character quits his thieving ways, opens Crafty’s Kitchen

AT: Pam Sherborne

psherborne@amusementtoday.com

BUENA PARK, Calif. — A new eatery will debut in 2026 at Knott’s Berry Farm, Buena Park, California. The new restaurant, to be called Crafty’s Kitchen, will take over the location of the park’s Johnny Rockets, which is in the heart of Charleston Circle, right across from the famous fountain. Johnny Rockets will undergo a complete transformation starting April 15, which is just after the conclusion of the annual Boysenberry Festival.

Kristan Saldivar, regional public relations manager, said the new restaurant will open this summer.

“The exact opening date and details on the inside changes, we are holding onto for a later release,” Saldivar said.

The new look and feel are also lending it to a line of new menu items. Crafty’s Kitchen’s menu will feature park classics like its chicken and boysenberries in entirely new ways. The new restaurant will offer chicken tenders, crispy wings, chicken-and-biscuit variations and other poultry-focused dishes. A lineup of “sassy pup sauces,” fresh-cut fries served plain or loaded, homemade pickles and additional sides will round out the menu. Alternative chicken options will also be available. For dessert, Crafty’s Kitchen will offer boysenberry pie shakes made with pies baked daily.

“Knott’s Berry Farm guests have long enjoyed the unique and immersive experiences found throughout the park,” Raffi Kaprelyan, Knott’s vice president, said upon announcing the new eatery. “So, when we looked to reimagine the food and beverage space from its current concept, it made sense to draw upon the legends and characters already here. Crafty’s Kitchen will bring together Knott’s culinary excellence, featuring clever chicken dishes and boysenberries, of course, with a continuation of Crafty Coyote’s story.”

The premier food destination will have a whimsical backstory revolving around its owner, Crafty Coyote, famed for his pie-thieving days when he pilfered from the next-door Knott’s Beary Factory in the Weird Woods of Knott’s Beary Tales ride.

Having hung up his outlaw ways, Crafty has reinvented himself, though a hint of mischief still lingers in his quirky culinary concoctions. Guests will be invited to grab a tray and slide down the nostalgic self-service line, where crew members in Crafty Coyote hats will dish out the food.

As the story goes, Crafty’s Kitchen is the previously shuttered factory cafeteria of the Beary Factory, and Crafty Coyote has decorated his new place with mementos of his villainous days, while also showcasing inspiration for his newfound turn at making an honest living. The walls will be lined with playful mug shots, wanted posters and blueprints for Crafty’s wacky fryer inventions, blending Knott’s Berry Farm nostalgia with a fresh, contemporary vibe. With its fun signage and spirited atmosphere, Crafty’s Kitchen promises a flavorful, mischievous dining experience unlike any other in the park.

Knott’s Berry Farm amusement park began as a roadside berry stand and chicken dinner restaurant in the 1920s. It has grown to become one of California’s most popular theme parks with world-class thrill rides, including traditional family favorite attractions and entertainment. Knott’s is also home to Knott’s Soak City Waterpark, Knott’s Marketplace, and the full-service Knott’s Hotel.

●sixflags.com

Hershey to debut new destination experiences throughout 2026

AT: Pam Sherborne

psherborne@amusementtoday.com

HERSHEY, Pa. — The 120th operating year for Hersheypark, Hershey, Pennsylvania, is going to be more than just a little appetizing; it will be historically delectable.

Guests visiting this year will be met with many upgrades and enhancements, both large and small. These will include the new Hershey Inn and Suites, the new Hershey Social Restaurant + Bar, enhancements to the water park and new live performances. And, not to be left out, the park will wow guests with its America 250 Summer Celebration.

“2026 provides an unprecedented opportunity for Hersheypark to attract an international audience enjoying the sweetest detour from Philadelphia or Washington D.C., during our 120th operating year,” said Quinn Bryner, director of public relations, Hershey Entertainment and Resorts. “We look forward to welcoming them with everything from a new hotel and restaurant celebrating Hershey to more splashes and fireworks. As one of the most iconic destinations in the United States, Hershey offers guests a unique blend of fun and chocolate with attractions that can only be found in The Sweetest Place On Earth, as envisioned by founder Milton S. Hershey.”

Hersheypark will kick off its 2026 season on April 3. But officials have already been accepting reservations to the new Hershey Inn and Suites, set to open in the spring. The new lodging will be the first select-service property as part of the Official Resorts of Hersheypark, joining the Hotel Hershey luxury accommodation, Hershey Lodge family resort and Hersheypark Camping Resort campground.

The new four-story property will feature 130 rooms, including seven suites, and amenities such as complimentary hot breakfasts, a lobby bar, grab-and-go snacks in the lobby marketplace, an arcade, a fitness center and an indoor pool open year-round.

The new Hershey Social Restaurant + Bar is also set to open sometime in the spring. It will be located near the iconic corner of Cocoa and Chocolate Avenue in downtown Hershey. Hershey Social will offer shareable apps, savory entrees, signature cocktails and over-the-top desserts.

The Boardwalk at Hersheypark water park will sport new water play areas. Located within the 121-acre Hersheypark, the existing Bayside Pier area in the water park will offer the two new water play areas boasting 45 aquatic elements for summer 2026. Those include a new shade-filled play zone, The Inlet at Bayside Pier, with water-spouting dolphins and fish, and whimsical water spray features. The other is the Island at Bayside Pier that will debut towering 10-foot-tall palm trees that tip buckets of refreshing water. Both new areas will feature rubberized decking for additional guest comfort, allowing guests to sit and splash under shaded canopies.

“For the inlet and Island at Bayside Pier, we have partnered with Whitewater and Life Floor. It was engineered by Wet Engineering,” Bryner said.

Hersheypark also plans to host themed activities to celebrate America’s 250th anniversary with special entertainment, ride overlays and fireworks, with more details to be shared this spring.

Also, this summer, Hersheypark Stadium will again host the Summer Concert Series with acts that include Guns ‘N Roses, Chris Stapleton, Forrest Frank and Pitbull.

New for summer 2026, an additional Premium Viewing Deck (the second for the historic Stadium) will allow guests premium seating, access to exclusive food and beverage options, a dedicated restroom and designated parking and entrance. 

●hersheypark.com

Great Coasters is on tap for first wooden coaster in Czech Republic

AT: Tim Baldwin

tbaldwin@amusementtoday.com

CENTRAL BOHEMIAN, Czech Republic — With more than a century of history of wooden coasters populating the globe, it’s rare to find a country devoid of one. Pennsylvania's Great Coasters International Inc. is bringing the amusement staple to Czechia for the first time since 1946.

Park Mirakulum is an amusement center that features play structures, a hedge maze, a petting zoo, trampolines and water play. But now the park is venturing into rides — the first of which is a doozy.

Stats provided by GCII report that the wooden coaster will stand 107 feet tall, race 72 feet per second (approximately 50 mph) and feature a length of 3,335 feet. The steepest drop will be just beyond 50 degrees, and banking will astound onlookers with curves just under 80 degrees.

Skyline Attractions is responsible for the layout design.

“There were a few requests [for the layout] — a total track length, two tunnels and a desired site to fit the ride. Otherwise, it was a very open prompt,” said Dustin Sloane, director of creative process, Skyline Attractions. “The layout took influence from classic GCII rides such as Troy but also included some newer shapes and elements similar to those featured on Texas Stingray, and that initial layout proposal is nearly identical to the final ride design that the park settled on.”

“Foundations are about 95% completed,” said Joyce Stablewiski, director, GCII, in early February. “We were to start after the New Year, but the work visas are taking longer than they expected.”

Two Infinity Flyer trains, each with 12 cars (24 passengers total), will roar over the rails. Both structure and track will be made of wood.

“This was one of the easier sites to work with since the ground level is relatively even,” Sloane noted. “That said, there were still certain constraints — the ride had to stay clear of the adjacent roads by a decent margin. With the desired height and length of the ride, these boundary restrictions made for a very compact and twisted layout.”

One of the signature moments will be an elongated, underground tunnel that riders rush through twice. The first time happens immediately after a curve from the station. The second will be at high speed.

“The adjoining underground tunnels make this layout very unique, and I think that final underground dive will be a very exciting finale to the ride,” Sloane told Amusement Today. “Additionally, nearly the entire second half of this layout is spent weaving through and around the ride structure, which should make for many head-choppers and a great sense of speed.”

A specific target completion date has yet to be determined.

“The original date was in October. However, I am thinking more like after the New Year since we don’t have any firm date on the visas being issued,” said Stablewski.

Embed tech helps Detrick's Arcade slash processing fees by 63%

AT: Jack Lathrop

Special to Amusement Today

DALLAS, Texas — Fees are everywhere in our lives. That is true of the amusement industry as well. An often-overlooked component of the business, transactional fees are predominant in this industry: paying for parking, buying an entry or ride ticket, grabbing a snack, or even playing an arcade game. Every transaction experienced at a theme park or family entertainment center has a fee, and that fee can actively hurt the operator's bottom line. This is all just part of the cost of doing business in an increasingly cashless world.

When it comes to family entertainment centers, most operators set up their credit card processing when they open their doors, negotiate what seems like a reasonable rate, and move on to the dozens of other fires that need putting out. Payment processing becomes another monthly bill that gets paid without much scrutiny.

But what if that "reasonable rate" is actually bleeding significant capital from operations every month?

For Floyd Bittenbender at Detrick's Arcade in Pennsylvania's Pocono Mountains, that wasn't a hypothetical question. When he received a processing bill for what happened to be their busiest month of the year, the numbers were impossible to ignore. That single statement showed an effective rate of 12.05%, a number that would make any operator wince.

"I was very upset about it," Bittenbender recalled. The bill prompted a conversation with his Embed sales manager about whether anything could be done. That conversation would ultimately reduce the operation's processing costs by 63%.

Speaking with Jeremy Dickamore, VP of global payment solutions at Embed, it was clear just how dire this situation was. When asked about the 12.05% rate, Dickamore said the following: "It was shocking, even by industry standards, but not unheard of, unfortunately. For most FEC operators, a healthy, effective rate is typically in the low single digits. Seeing an effective rate north of 12% immediately tells us this wasn't a marginal issue; it was a structural problem that needed to be addressed."

But that 12.05% peak-month rate, while shocking, wasn't the whole story. When Bittenbender calculated the actual costs over a seven-month period from June through December 2024, the picture that emerged remained troubling. The previous processor was charging an effective rate of 9.175% of sales, well above Dickamore's description of a healthy rate in the low single digits.

When discussing the rates encountered by FECs, it becomes clear that this is not just an outlier. "Unfortunately, it's very common," Dickamore said. "Many operators are overpaying by several percentage points without realizing it, simply because statements are confusing and no one has ever taken the time to walk them through the details. This is one of the most under-examined cost centers in the industry."

The math is simple but brutal. For an FEC processing $50,000 in monthly credit card transactions, the difference between a 4% effective rate and a 9% rate is $2,500 per month. That's the cost of multiple new redemption games, a full facility refresh, or a significant marketing budget. Instead, it disappears into processing fees that operators rarely question because the system is designed to discourage questions.

Payment processing statements are deliberately opaque. Interchange fees, gateway charges, equipment rental, PCI compliance costs, transaction fees, and monthly minimums layer on top of each other, making it nearly impossible for operators to calculate what they're actually paying per transaction. That complexity isn't accidental. It's profitable.

Bittenbender's conversation with Embed on March 26, 2025, set in motion a two-month process that would fundamentally restructure one of Detrick's Arcade's largest operating expenses. William Moser and the Embed payment gateway team proposed migrating to Windcave, a processor they regularly work with.

The migration process, from initial conversation to first transaction on May 30, 2025, took just over two months. For an operator accustomed to the complexity and runaround of the previous processor, the difference was stark.

"He provided me with the names of two girls who were in charge of Windcave, and I could actually make a phone call, and I could get them on the phone and actually talk to them," Bittenbender said. "Instead of playing the phone games you normally play and get lost in the phone system... It was very, very easy."

The implementation itself went smoother than expected.

"I really don't recall anything that went wrong," Bittenbender reflected. "I think everything pretty much went smoothly. Anything that went wrong was on our end, conversations with the driver or with the service tech getting everything set up. But on their end, as far as I know, nothing went wrong."

Even more surprising was the ease with which the previous contract could be exited.

"I really thought we'd have problems getting out of our old agreement, and it was no problem whatsoever," Bittenbender said.

Bittenbender compiled detailed figures comparing the seven months under the previous processor (June through December 2024) with the same seven months under Windcave (June through December 2025). The numbers tell a clear story.

The previous processor charged an effective rate of 9.175% from June through December 2024. Under Windcave, that rate dropped to 3.382% for the same seven-month period in 2025, representing a 63% reduction in payment processing costs as a percentage of sales. “That is a lot better than I ever expected because I figured this thing would have hidden fees,” Bittenbender admitted. “And no, he was pretty much right on what he'd save us.”

For Detrick's Arcade, which operates two kiosks with card readers at its Pocono Mountains location, the operational impact extends beyond the percentages. The savings flow directly back into working capital.

"Any savings just go back into working capital that you have more money to work with," Bittenbender explained simply. Money that can be deployed immediately into games, facilities or guest experience rather than evaporating into processing overhead."

The FEC industry operates on thin margins in an increasingly competitive entertainment landscape. Mobile gaming, streaming services and at-home entertainment options pressure operators to constantly reinvest in new attractions, facility upgrades and guest experience improvements. Finding efficiencies wherever possible isn't just smart business; it's survival.

Payment processing fees are unavoidable. Every transaction in a modern FEC requires a processor, a gateway and the infrastructure to move money securely from customer to operator. But the complexity that makes the system work is also what allows opacity to thrive.

For operators reading their monthly merchant statements and wondering if there's a better way, Detrick's Arcade offers a data point worth considering. A 63% reduction in processing costs as a percentage of sales represents significant working capital that can be deployed immediately rather than being lost to fees.

The question operators should be asking themselves is simple: What's my effective rate, and is it costing me more than it should?

●embedcard.com

BenQ enhances experiences at FECs and parks with projectors

AT: Tim Baldwin

tbaldwin@amusementtoday.com

PLANO, Texas — One way to stay on top is by continuing to innovate. BenQ America Corp. is finding success with the amusement industry in helping facilities, both amusement parks and FECs, elevate their guest experience.

Known for home entertainment, conference room and classroom projectors, the company is recently providing dynamic ideas for multiple uses in the world of amusements.

“BenQ is the second largest projector brand in the world,” said Bob Wudeck, senior director. “We have been around for about 25 years. While we’ve been a market leader in home theater and education, during the last five years, we’ve been developing new projectors for different applications besides a traditional conference room or a classroom. We thought, ‘Where can we use our technology in more productive spaces?’ While you might see massive images at Disney and Universal, we believe we can do the same thing in smaller parks or smaller family entertainment areas.”

The company has been developing projectors that deliver the same type of performance, just on a smaller level.

“The easiest place to start is turning your floor space into an active area instead of a passive area,” Wudeck said. “With projectors and cameras, floor space can become an area where kids can jump around and have things happen. There is a company called Kids Jump Tech that has interactive playgrounds throughout North America. We worked with them on their first project at the Washington State Fair, where we put a projector in a birth barn. While that is a very challenging location for a traditional projector because of the dust, it was a perfect location to showcase the technology we use to make projectors dustproof.”

That entertainment scenario used cameras and software to turn the barn into a giant farm where kids ran around picking up eggs, harvesting corn and feeding chickens.

“It became quite interesting in terms of cows sitting nearby with their calves watching the kids running around on the concrete,” Wudeck laughed.

Another facility that has partnered with BenQ is BattleKart in the Netherlands.

“BattleKart uses dozens of BenQ projectors that are blended together and turns a space about the size of an airline hangar into a giant Mario Kart track,” Wudeck told Amusement Today. “They use cameras and sensors to track your position that feedback into the kart itself. For example, you can shoot grease balls at your competition to cause them to lose control.”

Other uses are squares projected on the floor where kids engage with immersive experiences like stepping over lava or traditional uses for sporting activities like golf, tennis and basketball.

“The XR Hooper basketball simulator from Swish XR enables you to put projectors on three walls to create an immersive basketball stadium as well as interactive games,” he said. " The setup takes less than 200 square feet, so it’s a perfect opportunity for a family entertainment center to maximize lower usage space to draw in more customers.”

Wudeck said this wasn’t possible five years ago because of the expense of projectors and the lack of color accuracy. What other brands were selling for $80,000 to be used in high end home theaters and golf simulators, he said BenQ is offering similar equipment today for less than $5,000.

BenQ is clear that they do not design software but are responsible for the projectors.

“We recently partnered with Batbox,” Wudeck said. “It’s a hyper-realistic indoor batting range using a 4K projector with a life-size pitcher glaring at you while you’re batting inside a virtual baseball stadium. This is another example of the new choices you have available inside family entertainment centers to attract new customers.”

BenQ believes the projectors would be an ideal fit for holiday events.

“Projectors are the key for designers looking to build dark ride experiences or haunted houses” Wudeck told AT. “You can use a short-throw projector and inexpensive mapping software to transform a building into something completely different such as a creepy house overgrown with vines. While a traditional projector would need over 20 feet of space to create a 200-inch image, our latest ultra-short-throw projector is designed to be mounted on the wall directly above the image. All these projectors can be blended together so you can create a 25-foot wall and a single bright image that transforms a boring wall into an engaging, interactive space synced to music.”

A favorite effect of Wudeck’s is a projector aimed at the floor of a bathroom scene in a haunted house, where roaches pour out of the toilet and scatter on the floor.

BenQ offers a free planning service for customers to help them use the right projector models and lenses to create a realistic immersive space where shadows can be avoided. In addition, all these next-generation laser projectors can run 24/7 without violating the warranty and don’t require routine filter replacements.

“People can get very creative,” Wudeck said.

●benq.com

Roller software elevates go kart safety, awareness

AUSTIN, Texas — Safety is always one of the biggest challenges in go-karting. With high-speed racing, mixed driving abilities and a constantly moving track environment, incidents can happen fast, and responding quickly is critical. Traditionally, keeping drivers safe has meant relying heavily on staff to spot issues and manually slow or stop karts. But in a busy, high-pressure environment, human reaction times and blind spots make this difficult to do consistently.

With a modern, software-based safety automation system that connects directly to existing track hardware, Roller's all-in-one software brings real-time detection, intelligent slowdown control, and digital flagging into an industry where these capabilities have historically been manual, fragmented or unavailable.

"The result is a safer, smarter and more efficient track, without slowing down the fun," said Roller's Sarah Brandon.

In many karting venues, safety interventions rely heavily on human reaction. A staff member must see a spinout or crash, then they must identify which karts are at risk and then they must manually slow all karts or pause the race entirely. This delay from incident to recognition to action is where many secondary collisions happen, and those collisions are where most injuries occur. Roller's go-karting software solves this by automating the detection and response process.

"Roller’s safety software monitors what’s happening on the track continuously," explained Brandon. "The moment an on-track issue occurs, the system identifies it, no manual spotting required. Instead of slowing every kart or stopping the entire race, Roller allows venue operators to automatically slow only the affected zone of the track. Karts entering that zone reduce speed automatically, while those in other areas continue racing normally."

Communication is another critical factor on a track, especially for younger or less experienced drivers who may not react quickly to verbal or radio-based instructions. Roller's software promises integration with existing infrastructure to bring modern track intelligence to life.

"The system automatically triggers trackside flag lights to signal unsafe zones, caution areas or normal racing conditions," stated Brandon. "Drivers can instantly understand what’s happening, without relying on manual flag signals or line-of-sight communication. In addition to traditional trackside safety lights, Roller can also integrate with ambient, concert-style lighting systems that control the look and feel of the entire circuit."

Of course, safety on the track starts before a driver ever steps into a kart. Digital waivers play an essential role in setting clear expectations, collecting accurate guest information, and reducing operational friction, all of which contribute directly to a safer racing environment. With Roller’s fully integrated digital liability waivers, operators can manage waivers more efficiently and more securely while improving both safety and the guest experience. Because waivers are linked directly to each guest record, operators always have access to accurate, up-to-date information.

"Every track is at a different stage of its safety and technology journey," commented Brandon. "Some operators are just starting to explore automation, while others are ready to layer in more advanced controls and guest-facing features. Roller is designed to support that progression, rather than forcing a one-size-fits-all setup from day one."

Chilly temps drop Fort Worth Stock Show attendance by 250,000

AT: B. Derek Shaw

bdshaw@amusementtoday.com

FORT WORTH, Texas — During the 23-day run of the Fort Worth Stock Show & Rodeo (FWSSR), cold weather shuttered the ride midway for numerous days.

“Unlike last year, we experienced five days of adverse weather. A significant accumulation of sleet occurred beginning Friday, January 23. The rounds of freezing rain continued sporadically for roughly 36 hours, ending around midday Sunday, January 25,” said Matt Brockman, communications director. “Temperatures remained below freezing for a continuous 58 hours. Surfaces did not begin to thaw until midday Tuesday, January 27, when temperatures finally rose above 32°F. The storm’s impact was significant, occurring on what is typically one of the FWSSR’S highest-attendance weekends. The year-over-year decline for the five-day period was just under 195,000 attendees. The effect lingered for several more days, and attendance didn't return to normal until the last five days of the show.”

When all was said and done, 1,012,925 people (estimated) attended, down nearly 251,000 from the previous year.

The theme was “A Perfect Fit,” which was anything but for outdoor activities at this year’s event. “The carnival took a hard hit, making it hard to catch up,” said Taylor Talley, chief marketing officer of Talley Amusements.

The hometown carnival brought nearly 50 rides to the stock show. New to the spot this year was the Loco Mouse coaster (Jung-Max Rides). The most popular rides were the Big Kahuna (Chance Rides), Iron Dragon (Interpark) and the carousel in KiddieLand (Allan Herschell).

In the carnival’s food offerings, Tom’s Smokehouse was quite popular with turkey legs, Italian sausage and corn on the cob. The company is also offering a “food of the month” program this year. In January, it was fried peanut butter and jelly, with February’s selection, Cupid’s funnel cake.

“Since 2003, the Fort Worth Stock Show & Rodeo has been an important part of our family story. The show represents tradition, grit and Texas pride — values that align perfectly with our family’s legacy at Talley Amusements,” said Taylor. “We congratulate Matt Carter in his new role as president and are excited to support the continued success of this iconic event.”

Taylor teased about what is to come later this year for the amusement company: “We have exciting new things in store in 2026. We’ve been working behind the scenes with additions and improvements that will bring a fresh level of energy to Talley Amusements, while still honoring the traditions everyone loves.”

“Our carnival/midway complements our entertainment offerings perfectly with something for everyone, from toddlers taking their first-ever ride on the Choo Choo Express or the Tea Cups all the way to teenagers and adults getting their adrenaline charge on exciting thrill rides like the Cliff Hanger, Tilt-A-Whirl or Kamikaze," said Brockman. “We have a great working relationship with Talley Amusements.”

The stock show began as a livestock exhibition in 1896, and livestock and horse shows remain a bedrock of Its identity. The stock show has strong support from the section of the city where they reside.

“Located in the heart of our vibrant city’s cultural district, we are very fortunate to be strongly embraced by local residents and the greater north Texas community. Showcasing our traditions and the western lifestyle is important to us while also being innovative in our efforts to appeal to an increasingly diverse local demographic,” said Brockman.

In 1918, the stock show organized the world’s first indoor rodeo. Now, 108 years later, their FWSSR PRORODEO tournament is among the top five professional rodeos in the United States.

The stock show and rodeo advertise their product across numerous media, including digital (paid social, display and search), along with television, radio and print.

A new food item this year was hand-iced, decorated cookies. The Cookie People from Aledo, Texas, was the purveyor that brought them to the stock show.

“They were done well. A pleasant surprise,” said Steve Coburn, Coburn’s Catering, who handles the food concessionaires. In general, people came for the “beer, BBQ, corn dogs, hamburgers, French fries and tacos — the standard stuff,” said Coburn. Between the frigid days, Coburn said, people came out and spent money.

While FWSSR rodeo in Dickies Arena continued to draw enthusiastic crowds, the sport is making a resurgence in the 90-year-old Will Rogers Coliseum. As the FWSSR’s home for professional rodeo from 1944 to 2019, more rodeo history has been made in this venue than in any indoor facility in the world. History was made again in 2026 with the rollout of the FWSSR collegiate rodeo in the coliseum on February 2, 3 and 4. College athletes from seven Texas colleges and universities competed before enthusiastic crowds reminiscent of the excitement that professional rodeo brought to the venue for eight decades.

The FWSSR’s Texas high school rodeo shootout, also held in the coliseum, was expanded for 2026 to include high school rodeo contestants from across the state. More than $70,000 in scholarships and cash awards were paid out to winners on February 7.

A major renovation in the coliseum that was done in 2025 debuted at the 2026 FWSSR. Upgraded HVAC and electrical systems, new fire safety measures, new restrooms and reimagined functional spaces ensure the coliseum remains safe, comfortable and versatile for exhibitors, competitors and guests alike. Historic architectural elements have been carefully restored, while a new entrance and improved sightlines create a bright, inviting first impression. These updates honor the building’s legacy while making it easier than ever to step inside and enjoy rodeo and other FWSSR events in one of Fort Worth’s most iconic buildings.

Both the Roadhouse and Corkyard featured local and regional acts that proved popular with guests.

When asked about the role Talley Amusements plays at the stock show, Taylor said, “We’re honored to be part of an event that brings generations together, that brings memories that last a lifetime.”

Brockman reflected on the stock show that just passed. “Organizing an event like ours takes a tremendous amount of work. Our amazing staff goes the extra mile to make sure the Fort Worth Stock Show & Rodeo is the best it can be. Our volunteer base also does an excellent job in ensuring our guests, exhibitors and competitors are treated well. It’s a labor love for the event that is truly legendary — the Fort Worth Stock Show & Rodeo.”

The stock show dates for 2027 are January 15 through February 6.

●fwssr.com

More than 1,700 attend Pennsylvania Showmen/Fair convention

AT: B. Derek Shaw

bdshaw@amusementtoday.com

HERSHEY, Pa. — The Pennsylvania State Showmen’s Association (PSSA) and the Pennsylvania State Association of County Fairs (PSACF) 113th annual convention took place January 21 to 24 with the theme “Celebrating 250 years of freedom, family and PA fairs.” Of the 107 fairs in the state, 97 sent representatives. There were 1,705 attendees, bringing numbers back to pre-pandemic levels.

Once again, the 32,000-square-foot Great American Hall at Hershey Lodge and Convention Center, Hershey, Pennsylvania, was the site of the two-and-a-half-day trade show, with 170 vendors, which was considerably higher. Seven carnival operators had booths: C&L Shows, Houghton Enterprises, Knox’s Great American Midway, Main Event Amusements, Penn Valley Shows, TDK Entertainment and Tons of Fun Shows. “We always have a lot of musicians, a lot of magicians, but we also had a fireworks provider, [along with] a drone show this year. There was a lot of new, different acts this year,” said Jeff Walason, trade show coordinator. “The foot traffic was good.”

The keynote speaker was Marlene Pierson-Jolliffe, vice president of operations of the State Fair of Virginia. She encouraged attendees to reflect on the moments in their life that really defined them and matter.

“Defining moments are typically described as either a 'peak' moment or a celebration, or a 'valley' moment or a hard time," said Pierson-Jolliffe. "But in between the peaks and valleys is a very wide plateau full of opportunities to create defining moments, elevate people, create a culture of pride, solve problems through insight and make connections.”

After her address, Chubby Checker, who helped popularize the twist dance craze of the early 1960s, provided the entertainment, which was met with a standing ovation from both young and old alike.

Later that afternoon, Pierson-Jolliffe presented a workshop on “Getting Media Attention With Good News.”

The annual convention featured seminars and table topics comprising the educational component. Some topics included Serv-Safe; disability training; safety and security considerations at your fair; free admission fairs, how to make money; What is trending? How do you play on that at your fair? and preserving your roots but changing with the times.

Wednesday evening centered around a talent showcase, comprised of 19 acts providing all types of music and other entertainment. Many of these same acts had a presence on the trade show floor with a booth or strolling the aisles. Almost half of the acts were self-booking.

Thursday evening’s banquet, held by the PSACF, began with introductions of all 65 fair queens who were vying for the 2026 Pennsylvania fair queen title.

Craig Lash, with the Westmoreland Fair, Greensburg, is the 2026 president. Ben Haagen, with the Centre County Grange Encampment & Fair, Centre Hall, is vice president. Martha Ebersole, with the Perry County Community Fair, was named the Fair Person of the Year honoree. Four zone awards were presented: Zone 1, Cameron County Fair; Zone 2, Centre County Grange and Encampment Fair; Zone 3, Sewickley Township Fair and Zone 4, Great Allentown Fair. There were six scholarships awarded to deserving students. The band, Invasion, performed music by four of the greatest British rock bands of all time — The Beatles, Queen, The Rolling Stones and Led Zeppelin. They were brought in by Variety Attractions.

Friday evening’s banquet, held by the Showmen, was a 1980s theme this year. Tammy Royer, Royer’s Concessions was named Showman of the Year. A check was presented to the Pennsylvania Farm Show Foundation for $33,616 — half the proceeds from the Showmen’s Herschell carousel and Hampton mini tractor rides that operated during the eight-day Pennsylvania Farm Show earlier in January. Six deserving students were presented with scholarships. Five individuals received presidential awards: Jeff Good, Goodtime Amusements; Dale Ott, Ott’s Concessions; Lisa Bartlebaugh, Bartlebaugh Amusements; Lloyd Serfas, LAM Enterprises; and Jim Huey, Huey’s Amusements. The banquet also included the installation of the 2026 PSSA President, Danny Royer, with Royer’s Concessions, along with Jason Houghton as vice president, Houghton Enterprises. Entertainment was provided by M80, a pop-rock party band playing 1980s music. The dance floor was full most of the evening.

The 40th annual fair queen coronation took place Saturday evening. Lebanon Area Fair Queen Olivia Morrissey of Lebanon County was crowned the 2026 Pennsylvania Fair Queen. Shippensburg Community Fair Queen Rory Jones, of Franklin County, was selected as the 2026 alternate. Both the queen and alternate will now travel across the Commonwealth to advocate for fairs and to share the story of the impact fairs have on Pennsylvania.

“We are reminded that this is more than a crown,” said Pennsylvania Secretary of Agriculture Russell Redding. “It is about service and leadership and strength, and using the voice to make agriculture accessible, valued and understood. It invites young women to step forward to engage with their communities and to represent agriculture with pride. And so, for each of our fair queens, every handshake and every conversation have an impact.”

Also, that evening, Charley Lengel Kramer was named Junior Fair Person of the Year. Representing the Elizabethtown Fair, she has emerged as a passionate advocate of agriculture and fairs — an impressive accomplishment for a young leader who comes from a non-agricultural family and dreams of becoming a veterinarian.

“Everything seemed to come off well, although there was the underlying threat of major snowstorms, which had everyone a little nervous," said Mary Ott, executive secretary of the PSSA. "We did cancel in conjunction with the fair association and the hotel, the Sunday wrap-up meeting in order to let us all get home safely on Saturday before the big snowstorm hit,”

Harry Reffner, executive secretary/treasurer of the PSACF, was quite pleased with this year’s convention. “Excellent. This is better than pre-COVID [numbers]," he said. "The trade show was full. Some people were coming up from the south, but they had to turn around because of the storm. We still exceeded what we had in the past. An excellent year. We understand that people on the East Coast think we are the best [fair/showman state convention]. We do put on a good show, and they complement us on it. It was a great year.”

The 2027 edition is scheduled for January 20-23 at Hershey Lodge.

●pashowmen.com

●pafairs.org

South Seas Resort opens Captiva Landing, island-inspired water park

AT: Jeffrey Seifert

jseifert@amusementtoday.com

CAPTIVA, Fla. — South Seas Resort has expanded its recreational offerings with the debut of Captiva Landing last December. Situated on the resort's southern grounds, this new 2.5-acre freshwater park features a variety of water-based activities geared toward families. The facility serves as the latest addition to the resort’s guest-only amenities, open solely to registered visitors and Club Captiva owners.

The new attraction is anchored by three primary water attractions designed to accommodate varying energy levels. Bottlenose Bay serves as an interactive splash zone equipped with six water slides, tipping buckets, and water cannons, while the Gulfstream Lazy River offers a slower-paced route through the resort’s landscaping. For those seeking stationary relaxation, The Cove provides a tranquil poolside retreat. The setting was designed to feel distinctly island-inspired and relaxed as opposed to the typical theme park intensity found at many water parks.

“At Captiva Landing, the water park feels woven into the landscape rather than placed on top of it,” said Shawn Farrell, general manager of South Seas. “Natural materials, island-inspired architecture, open sightlines, and a laidback pace all contribute to an experience that feels organic and unforced.”

Designed for year-round use, the new attraction is said to be “winter-proof” by providing wind-protected lounging areas; open, sun-filled spaces; and heated water. The water in Captiva Landing is heated to provide a comfortable, warm temperature for days when the weather might be a little cool. The water for the waterslides, play structure, swimming pool and lazy river is kept at a comfortable temperature depending on the season. Naturally, if the area is experiencing an unusual cold snap, some of the water attractions may have to be closed.

One of the defining features of Captiva Landing is its relationship to nature. South Seas sits within a protected wildlife preserve, and that setting influenced everything from design choices to programming.

Beyond the water, Captiva Landing includes several dry amenities and support services. Dining is available on-site at Flippers, a quick-service venue offering a casual menu of burgers, chicken sandwiches and soft-serve ice cream. Guests have access to The Arcade, which houses retro-style games, and Camp-tiva, a nature-centric children’s program featuring hands-on ecological activities within the resort’s wildlife preserve.

“Camp-tiva extends the experience beyond the water,” said Farrell. “It reinforces the idea that fun here isn’t limited to one attraction — it’s rooted in the natural world around us.”

“South Seas has always been a place where generations of families come together to create memories, and with the opening of Captiva Landing, the resort is well-positioned to become the number one family destination in the U.S.,” added Farrell. “The kids can head to the slides or play in the arcade, while others can relax on the lazy river. Parents and grandparents can enjoy lunch at a shady spot under an umbrella or choose to jump in and join the kids. With options for all ages, families have the freedom to explore while still sharing those moments together.”

The debut of Captiva Landing marks the latest chapter in the ongoing revitalization of South Seas. The resort is undergoing a massive, multi-year $50 million-plus recovery following devastation from Hurricanes Ian, Milton and Helene. Situated on the Captiva barrier island, South Seas Resort was among the hardest-hit areas when Hurricane Ian struck in 2022.

Reopening in phases, the recovery project includes upgraded, storm-resilient infrastructure and the Captiva Landing water attraction. This new water park/splash area follows the recent openings of the Beach House restaurant, Harborside Italian Steakhouse and a full-service spa. The Shops at South Seas have also been renovated to include fresh storefronts and services, including a provision store that serves as a one-stop shop for vacationing families. This modern rebuilding of the historic resort features a focus on modern, safer and enhanced amenities, while maintaining its 75-year legacy as a premier family destination.

The 330-acre resort is nestled among mangroves, with more than half of the resort functioning as a dedicated wildlife preserve and estuary. Sadly, following Ian, some of the resort’s landmarks could not be saved. Many of the old hotel buildings had to be completely demolished, while others had to be gutted to the bare lumber studs.

Local companies that contributed to the design and construction of Captiva Landing include Curran Young, general contractor; MHK Architecture for project design; Barraco and Associates, civil engineering and AK Design for interior design.

Vortex expands Vectory Collection with sculptural “Epik” centerpieces

MONTRÉAL, Québec, Canada – Vortex Aquatic Structures International, a global leader in aquatic solutions, has announced the launch of Epik N°1 and N°2. These large-scale, interactive features are designed to serve as high-energy centerpieces for splashpads and aquatic spaces worldwide.

The Epik series is the latest expansion of the Vectory collection, which debuted in 2025. With these additions, the collection now boasts 12 innovative products aimed at transforming public spaces into iconic, socially magnetic landmarks.

As community expectations for public spaces evolve, the Epik series meets the demand for destination-grade attractions. The features combine bold, sculptural aesthetics with high-capacity play, designed to draw crowds and encourage social interaction.

“Epik distinguishes itself by combining large-scale presence and synchronized water action,” the company stated. “It’s about creating shared experiences that bring communities together through play.”

The defining characteristic of both Epik N°1 and N°2 is a dual-bucket configuration designed to keep movement constant and energy high. By alternating water dumps, the system creates a sense of anticipation and variety, ensuring the play experience never feels repetitive.

This new, patent-pending SplashSync technology from Vortex synchronizes the water action. It delivers a high-intensity experience while maintaining strict water-use efficiency — a critical factor for modern municipal and commercial projects.

The two new models offer distinct layouts to fit different architectural needs: Epik N°1 delivers a strong vertical presence paired with dynamic dual-dumping water buckets, creating an immersive play experience driven by scale, motion and unpredictable timing.

Epik N°2 doubles the splash experience with dual-sided water buckets that expand the dumping footprint, creating a high-energy play zone where water action comes from every direction and kids race back and forth in nonstop waves of fun.

“With Epik, we wanted to design features that stand out from afar and fully engage users up close,” says Richard Martin, vice president, product development at Vortex. “Epik N°1 and N°2 are designed as iconic centerpieces elements that multiply action, anticipation and moments of surprise.”

Since 1995, Vortex has been a global manufacturer and industry leader in aquatic play solutions, shaping the way people play in urban environments, aquatic centers, water parks and resorts worldwide. As the creator of the first Splashpad, Vortex has delivered more than 12,000 custom installations across 50 countries and five continents.

—Jeffrey Seifert

'Fabulous' IISF Trade Show & Extravaganza brought in buyers

AT: Ron Gustafson

Special to Amusement Today

RIVERVIEW, Fla. — The 58th Annual International Independent Showmen's Foundation (IISF) Super Trade Show & Extravaganza was a resounding success thanks to great weather, coupled with a crowd of qualified buyers, according to show secretary Teresa Rimes.

“It was fabulous,” Rimes told Amusement Today following the close of the February 10 to 13 event. “Vendors were very appreciative, and some shouted, 'Best show we ever had.' I heard nothing negative all week, and we couldn't have asked for anything better in terms of the weather. There was no rain with highs topping off in the 70s.

"And those in attendance were not kicking dirt, but were there for one reason only: to buy. We heard several times that vendors were pleased as the crowd represented qualified buyers and not just browsers.”

Rimes noted that attendance was on par with last year's showcase, with around 5,000 passing through the turnstiles. Vendor numbers — inside and out — were also up slightly over 2025.

Held at the International Independent Showmen's Association (IISA) property, the foundation is the fundraising arm of IISA.

In agreement

Tony Cassata, operational manager/trailer sales for Bob's Space Racers, Holly Hill, Florida, agreed with Rimes' assessment.

“All were qualified buyers here,” he noted. “It was a good show for us as we generated a number of solid leads.”

The largest outdoor display was presented by Amusement Devices & Manufacturing (ADM), Schaller, Iowa, which fielded more than a dozen pieces, including nine rides.

“All of the rides here are spoken for. It was a fantastic event for us,” said ADM President Brian Woodke.

The company presented its new Doomsday swing, which features eight, two-person platforms on which riders lie down. Woodke said another Doomsday unit was in production at his Iowa facility, awaiting a buyer.

The company also presented its new Pop & Win balloon midway game mounted in a clamshell trailer. Woodke described it as a “show-stopper.”

ADM donated one of its Wizzer rides to IISF for a raffle in support of the foundation. Rimes said close to $14,000 was raised by the initiative, with the winner announced at the show's closing, being Michael Barbacovi of Spectrum Entertainment, Bessemer, Michigan.

Indoor activity was also brisk for some vendors as Jeff Sooknarine, chairman of TapNGo cashless software solutions, Orlando, Florida, said he was pleased with the four-day show.

“It was a good week for us as we got at least 10 new customers for TapNGo,” he asserted. “We also picked up 20 new customers for our Price Chopper wristbands. Our reliability and customer service are prime.”

More rides sold

Other outdoor vendors saw solid business with carnival owners ready to make purchases of new equipment.

Kevin Exum, CEO of Rides USA, Montgomery, Texas, reported strong sales in new equipment, especially the glass house he had on hand at the show.

“It's a product not seen in a few years, and we identified that niche in the industry. We own our factory in Asia and produce the product there, and we can make timely deliveries,” he noted.

There have been numerous sales of late for the walk-through attraction as well as others, including a Kamikaze (Guven Rides of Turkey) to Wade Shows, Livonia, Michigan. That ride made its debut at Florida fairs earlier this year.

Irena Zvarova, chief marketing officer for Kolmax Plus, Czech Republic, reported solid sales to carnival operators in the United States. A new Spinner, themed as Casino, was the attention-grabber at Kolmax's four-ride outdoor display and sold to Powers Great American Midways (PGAM), Whiteville, North Carolina.

“We picked the theme (roulette wheel) after a Chance Rides Casino we owned years ago,” PGAM owner Les (Corky) Powers said. Powers took delivery of the single-trailer spectacular after the trade show.

Zvarova reported Spinners were also sold to Blue Sky Amusements, Moriches, New York, and Mitchell Brothers and Sons Amusements, Slidell, Louisiana. A tea cup ride on display was sold to Rainbow Amusements, Sandy Hook, Connecticut, with a second unit acquired by PBJ Happee Day Shows, Marion, Arkansas.

The company's popular Jumbo elephant ride, also on the lot, went to Alpine Amusements, Naperville, Illinois, with another unit on order for Beauce Carnival, Saint-Georges, Quebec, Canada.

Kissel Entertainment, Okeana, Ohio, is going with a pig-themed version of the family ride, which it will call Pigasus, currently in production at the factory.

Powers & Thomas Midway Entertainment, Wilmington, North Carolina, has a new bumper car structure on order from Kolmax, which will be delivered next year.

Jim Frederiksen, Frederiksen Industries, Tampa, Florida, maker of the popular Fun Slide, had one of the two display slides already sold on opening day. It was going to Conners Farm, Danvers, Massachusetts.

“In the past five to six years, I've sold a dozen slides to the agri-tainment industry,” he said of the trend. “I picked up a couple of solid leads this week at the show.”

He pointed out that operators are buying new slides now as the used ones are difficult to find.

Len Soled, Rides 4 U, Somerville, New Jersey, also reported having a good show.

“We had a little of everything,” he commented. “TK Amusements in Pennsylvania bought the Mini Tagada (SBF/Visa) we had here, and we had a U.S. carnival as well as a Canadian operator interested in the Pirate 32. We're ready to close on two contracts and also sold a spinning coaster to an operator in Mexico.”

“It's always good to soak in the sun and communicate with carnival owners and see the other manufacturers,” noted Mike Gill, president of ride builder ARM USA, Winterville, Ohio. “Sales interest is still very strong, and we were satisfied with what the show delivered. All in all, it has been a good show season.”

Luna-Park Rides, Czech Republic, reported a “very promising” trade show.

“We sold a new tower swing to James Gang Amusements (Andalusia, Alabama), and generated five other leads,” said Izabela Smith, project manager for the manufacturer. The company had the 100-foot tower swing and a gondola Ferris wheel erected near the showgrounds' main gate.

Indoor activity

Patty Sullivan, president/CEO of Eli Bridge Company, Jacksonville, Illinois, reported production at Eli Bridge is booked well into 2027.

“We're building new wheels and Scramblers, and I've also been busy teaching at safety seminars,” she said.

The family-owned company marked its 125th anniversary last year.

“We have three rides to be built and are working with other customers on making repairs,” Tim Noland, general manager at Eli Bridge, noted. “We have generated leads here to follow up on and reconnected with other customers.”

Chris Bourgeois, corporate sales for Rhode Island Novelty, Fall River, Massachusetts, noted, “When all is said and done, Rhode Island Novelty will have had a good show. We've seen a crowd of people here we've been friends with, and those relationships are great.”

Ordering at the company's large indoor display was steady throughout the event.

Italian ride manufacturer Preston & Barbieri's Gina Guglielmi reported two installs coming to the U.S. A family coaster with a custom 24-seat train will be erected at Fun-Plex in Omaha, Nebraska, and Davis Shows, Clackamas, Oregon, will receive a family swinger.

Midway Amusement Providers, Las Vegas, Nevada, has a Hyper Jump on order for the 2028 season.

She noted apprehension from some buyers due to tariffs and H2B Visa work allocations. A few other vendors AT talked to expressed similar concerns.

Mike Curci of Midway Stainless Corp., Clinton, N.J., said “afternoons were great” at his indoor booth. His company provides soda machine parts and repairs. The company also renovates trailers used in the mobile industry.

Mathew Kleeschulte, vice president at Dalton Kid Ride Rebuilders, Foley, Missouri, was pleased with the week.

“We had several fence orders, sold a farm tractor ride as well as a motorcycle jump,” he said.

The 2027 IISF trade show is slated for February 9 to 12.

●gibtownshowmensclub.com

Power of the marketing brief

In the fast-paced world of amusement parks, attractions and family entertainment centers, marketing moves quickly. New promotions launch, seasonal events evolve and capital investments demand attention. Too often, campaigns begin with enthusiasm but without alignment. Here, a marketing brief can become indispensable.

A marketing brief is a concise strategic document that defines the foundation of a campaign or project before development begins. It serves as a roadmap, aligning stakeholders on objectives, audiences, messaging, budget, timing and success metrics. Whether you are promoting a new coaster, launching a seasonal event or driving midweek group sales, the brief ensures everyone is rowing in the same direction.

An effective marketing brief typically outlines:

●Objective: What business result are we trying to achieve? (Attendance, pass sales, per-capita spend, etc.)

●Target Audience: Who specifically are we trying to reach? (families, teens, regional tourists, corporate groups)

●Key Message and Value Proposition: Why should they choose us? What differentiates this offering?

●Timing and Budget: What are the constraints?

●Channels: Paid media, owned channels, partnerships, influencers, email, digital, etc.

●KPIs: How will success be measured?

The discipline of answering these questions before creative development begins eliminates guesswork and reduces costly revisions.

In the amusement industry, marketing often intersects with operations, food and beverage, entertainment and other teams. A well-written brief creates cross-departmental clarity. It prevents the scenario where the marketing team is left bridging the gap between operations and leadership.

A marketing brief ensures that the campaign strategy aligns with attendance goals, capacity projections and revenue targets. It connects creative with operational realities.

It also improves agency relationships. Whether working with a full-service agency, media buyer or freelance creative partner, a clear brief shortens timelines, sharpens output and opens the door for agencies to produce stronger concepts.

Marketing briefs are also valuable tools for seasonal festivals and special events, group sales initiatives and internal promotions, sponsorship activations, capital announcements, retention campaigns for season passholders, crisis communications planning and agency selection. The brief forces strategic clarity before tactics are deployed.

In an industry defined by spectacle and guest experience, strategy can sometimes take a back seat to execution. The marketing brief brings discipline to the process. It ensures marketing investments are intentional, measurable and aligned with broader business objectives.

For parks large and small, adopting a consistent briefing process may be one of the simplest — and most powerful — ways to elevate marketing effectiveness.

— Eric Fluet, Get It Done Marketing

Pugh, Hauser go into OABA Hall of Fame; Fare Foods's Porter receives Pioneer Award

AT: Ron Gustafson

Special to Amusement Today

TAMPA, Fla. — Carnival industry icons Bobby Pugh and Bob Hauser were inducted into the Outdoor Amusement Business Association (OABA) Hall of Fame during the organization's 61st Annual Member Meeting and Chair's Reception.

The gala event took place on Friday, February 13, at the Sheraton Tampa Hotel, 10221 Princess Palm Ave.

Also honored was Ron Porter, owner of Fare Foods Corp., DuQuoin, Illinois, with OABA's Pioneer Award.

Pugh, born in 1945 in Lancaster, Ohio, became fascinated with the carnival business as a child as he watched Gooding Amusement Company, Columbus, Ohio, set up in his hometown. His first job came in Millersport, Ohio, at the Sweet Corn Festival, where he worked in a ring at a duck game.

The Pugh family became interested in amusement rides when a neighbor booked three kiddie attractions with Gooding. In 1963, Richard Pugh, Bobby's father, purchased a Sellner Tilt-A-Whirl and was able to book it on Gooding's route. Bobby went on the road with a ride and fell in love with the industry.

Within a few years, Richard and Bobby Pugh decided to start their own carnival, buying five rides and generators to create Pugh Amusement Company. The company prospered and eventually bought out Gooding and later acquired Michigan's Crown Amusements.

In 1994, Bobby Pugh left the family business to work in a management position with Florida-based Reithoffer Shows. Pugh Shows went out of business in 2001.

Bobby Pugh turned 80 last year and decided to retire. Now, he and his wife, Debbie, travel and enjoy family and friends, while their four children are all currently in the show business.

Hauser has been the driving force behind West Coast Amusements, based in Langley, British Columbia, Canada. Son of the legendary Bingo and Jackie Hauser, he was immersed in his parents' famous lion-taming animal show at an early age.

His first entrepreneurial venture was a homemade “Pitch 'til You Win” game, followed by the purchase of his first ride, a Paratrooper (Hrubetz). This initial ownership experience, coupled with his relentless drive and hard work, set the stage for him to establish his own unit of West Coast Amusements at just 19 years of age.

Hauser and wife, Wendy, married in 1974 and have enjoyed more than 50 years of partnership. From the very beginning, he envisioned building the best traveling midway in Western Canada and surrounded himself with a talented team of concessionaires, management, supervisors and maintenance personnel, creating an extended family within the organization.

Hauser served on the boards of the Showmen’s League of America, OABA, Northwest Showmen’s Club, and Royal Hawaiian Showmen’s Club.

He retired in 2017 but remains involved with West Coast Amusements.

Porter is the owner of Fare Foods, DuQuoin, Illinois, a pioneering leader in the mobile concession supply industry. Porter Foods was founded in 1958 by his parents, Ray and Carolyn. They delivered food to hospitals, schools, churches and restaurants. Each year, the DuQuoin agricultural fair would come to town, and Ray would take Ron to the carnival to walk the midway and take a few orders from the food concessionaires. As an adult, Ron became an integral part of the family business.

Ray Porter retired in 1989, and Ron Porter started expanding the delivery of food stock to mobile operators in other states. Porter Foods became Fare Foods and today delivers to 44 states. Porter served as the chair of the Showmen’s League of America. All three recipients were introduced at a reception at the International Independent Showmen's Museum in Riverview, Florida, on the Wednesday prior to the gala.

NEAAPA past president Kevin Naughton passes away at 69

PROVIDENCE, R.I. — Kevin Naughton — a past president of NEAAPA and inducted into the associations Hall of Fame in 2025 — who has worked decades in the attractions and motorsports insurance industry, passed away on January 26, 2026, at the age of 69.

Naughton will be remembered for his dedication to his family and his work. He had a big personality and his presence will be deeply missed by all who knew and loved him.

Naughton was also a resident of Barrington, Rhode Island, and Harwich Port, Massachusetts. He loved both communities and proudly called the New England area home. His hobbies included reading, golfing and spending time at the beach. He enjoyed daily walks with his many dogs over the years, always taking the time to stop and chat with neighbors along the way.

Professionally, Naughton was the third generation to lead Naughton Insurance, Inc., where he dedicated more than 47 years of his life. He had a deep passion for the business and took great pride in continuing the family legacy, earning the respect and trust of colleagues, clients and the community he served.

Naughton joined NEAAPA’s board in 1992 and served as NEAAPA’s president in 2001 and 2002. During his tenure leading the association, he worked with the board to reshape NEAAPA’s mission, making sure that it stayed relevant in a changing industry. This work allowed for members other than amusement parks to join, including family entertainment centers and roller skating centers.

Naughton attended nearly every NEAAPA event and was an active past president, participating in nearly every board meeting and serving as the chair of the Hall of Fame committee and as co-chair of the Nomination committee through 2025.

This past year, Naughton Insurance reorganized with Kevin Naughton as the CEO, Matthew Naughton was appointed president, and Erika Oliveira as vice president.

His legacy will live on through the many lives he touched, as well as in the work he devoted his life to. He is survived by his immediate family, his brothers and their spouses, sisters-in-law and their spouses, as well as his many nieces and nephews.

IAAPA Hall of Famer, Universal creative mind Jay Stein dies

UNVERSAL CITY, Calif. — On November 5, 2025, IAAPA Hall of Famer Jay S. Stein, formerly of Universal Theme Parks, passed away. Stein's name has become synonymous with the transformation of the Universal Studios from a simple studio tour into a global competitor and as the creative force behind the experiences where guests can "ride the movies."

Born June 17, 1937, to Samuel and Sylvia “Sunny” (Goldstein) Stein in New York, New York, and moved with his family to Los Angeles, California, in his youth. After graduation, he attended Cal Berkeley where he found and kept a passion for always supporting Cal Bears Football.

Stein served in the Army National Guard, and near the end of his service, he began work at Universal Studios Hollywood delivering mail. He retired from Universal after more than 25 years in the mid-1990s as a vice president of the corporate parent MCA, Inc., and president and chief operating officer of the Recreation Division, which developed and oversaw the Universal Theme Parks worldwide, as well as other entities, including the concession operations in Yosemite National Park (which he loved and respected) for 20 years.

Working with his team, Stein introduced effects that made the Universal Studios tour feel dangerous and cinematic, such as the flash flood, the collapsing bridge, the doomed glacier expedition, and the parting of the Red Sea, just to name a few. All of these moments offered guests what he dubbed a “JayBang”: the moment when guests feel something or experience something unexpected.

He was inducted into the IAAPA Hall of Fame in 1999.

Stein is survived by his loving wife, Connie Stein; his son, Gary Stein and daughter-in-law Sonja, and their daughter Saracen; Jay’s daughter Darolyn Bellemeur, son-in-law Michael and their daughter Jayden, granddaughter Kali Colodny and great grandson Mason Colodny. Additionally, through Connie’s children, stepson Jeremy Moreau (wife Nicole), grandchildren Logan Moreau and Vivian Moreau and stepdaughter, Casey Moreau. Jay also leaves behind brother Ira Stein, nephew Todd Stein and cousins in both California and New York.

Showmen Keith Inners of Majestic Midways has passed on

SPRING GROVE, Pa. — Keith Irwin Inners, age 69, of York, Pennsylvania, passed away on November 20, 2025, surrounded by friends and family.

Inners was a loving husband, devoted father, loyal friend and a man of faith whose quiet strength and steady kindness shaped the lives of everyone who knew him.

Born in the spring of 1956 in York, to Robert and Corene Inners, Inners grew up as one of six siblings. He attended Kennard-Dale High School before beginning a long and respected career in the amusements industry. At the time of his passing, he was a unit manager for Majestic Midways in Dover, Pennsylvania.

For more than 52 years, Inners was known in the industry for his skill, honesty and willingness to help anyone who needed a hand. He took tremendous pride in his work and even greater pride in leaving everything he touched better than when he found it. He also greatly valued the friendships he developed throughout the years.

Outside of work, he enjoyed weekend adventures with his wife, exploring historic sites and museums, spending time outdoors, reading history books or watching historical films and window shopping for trucks.

Keith's greatest joy in life was his family. He is survived by his wife, Linda (of 37 years), and his son, Collin; his brother, Robert J. Inners Jr., husband of Kathy, of Lakeland, Fla.; and his three sisters: Lisa Ann Rohler of Stewartstown, Pa.; Linda K. Osgood, wife of David C. Osgood Sr., of Chesterfield, Va.; and Laura J. Jones, wife of Michael E. Jones, of Dallastown, Pa.. He is also survived by many nieces and nephews, as well as great-nieces and great-nephews. He was preceded in death by his parents, Robert and Corene; his brother, Johnny H. Inners; and his brother-in-law, Kenneth E. Rohler.

Keith lived with humility, worked with integrity, and loved without condition. His steady presence and gentle spirit will be deeply missed and forever remembered by all who had the privilege of knowing him.

IAAPA announced the appointment of Todd Andrus as Vice President and Executive Director, North America. With more than 26 years of experience in hospitality, attractions and marketing, Andrus brings deep industry expertise and a customer-focused approach to the organization.

Andrus began his career with Busch Entertainment Corporation/United Parks, where he spent more than a decade in sales, building foundational industry knowledge and relationships that would guide his career.

In his most recent role as Corporate Senior Director at Premier Parks, Andrus led marketing strategy and strategic partnerships for 14 parks and attractions throughout the U.S. and Canada.

Merlin Entertainments has announced Brian Bacica Legoland Florida Resort's new park president. In this position, he is overseeing the theme park, water park, Sea Life aquarium and hotel properties.

"Legoland Florida Resort is entering an incredibly exciting period of expansion and innovation, and I’m honored to lead the team as we deliver on some highly anticipated park updates," Bacica said. "With major investments like Galacticoaster on the horizon, we have an extraordinary opportunity to build new experiences that spark imagination, strengthen family connections and elevate Central Florida as a must-visit destination for families."

Bacica comes to the Winter Haven resort after recently serving as park president for Busch Gardens Tampa Bay. Prior to that, Bacica served as the park president for the team at Six Flags Great Adventure in New Jersey.

He replaces Franceen Gonzales, who left Legoland Florida Resort in July 2025.

2026 AIMS International Safety Seminar engages and educates

AT: Susan Storey

Special to Amusement Today

ORLANDO — The annual AIMS International Safety Seminar returned to Orlando, Florida, January 11 to 16. The full week was filled with discussion, education, certification testing and idea sharing. More than 800 attendees took part in the full week. They learned from 145 instructors who provided more than 500 hours of education. By the end of the week, 471 classes were given and attendees earned more than 21,000 CEUs.

“From our record engagement to the expanded educational offerings and industry partnerships, this year’s safety sceminar demonstrated the true strength and commitment of our global safety community,” said Amy Lowenstein, executive director, AIMS International. “We’re proud to see attendees, sponsors and instructors come together with a shared dedication to elevating safety standards across the industry.”

The week started with keynote speaker Steve Blum, executive vice president of safety and engineering for Universal Creative. Blum addressed a standing room-only audience, setting the tone for a week focused on transparent and open idea-sharing. After Blum’s speech, Pat Hoffman, AIMS president of the board, and Lowenstein welcomed Jerry Aldrich to the stage to present him with the AIMS Lifetime Contribution Award. Given only for the fourth time in AIMS’ 30-year history, the award honored Aldrich’s outstanding dedication and service to AIMS International. Aldrich, founder of Amusement Industry Consulting, accepted the award and thanked the many friends, colleagues and peers who have been a part of his over 50 years of experience serving the amusement industry. Throughout his career, Aldrich has been actively involved with AIMS, ASTM International, IAAPA, the National Association of Amusement Ride Safety Officials and the Outdoor Amusement Business Association. He has been a long-time contributor and instructor for the AIMS Safety Seminar.

Throughout his career, Aldrich’s wife, Loretta, traveled with him, and together they shared a lifelong partnership and commitment to industry safety and longstanding service to AIMS International. As Aldrich accepted his award, Hoffman announced the creation of the Loretta Aldrich Scholarship. The new program will be awarded annually to a young professional who demonstrates a commitment to industry safety and a willingness to pay it forward to the next generation of amusement safety professionals.

Throughout the full week, attendees took part in individual sessions and classes as well as tracts developed in partnership with experts in all areas of the industry. They could choose between focused tracts or customize their week based on the individual needs of their company, as well as take needed certification tests. Subject matter expert instructors led sessions, and long-standing AIMS partners Ellis & Associates (E&A) and International Ride Training returned, providing multiple tracts and areas of focus. New this year, AIMS partnered with Inflatable Operators Association (IOA) to deliver a two-day program designed specifically for inflatable operators. The program qualified attendees for the "IOA Owner / Operator Level 1" certification test following the training. In addition, instructors from the Amusement Adventure Institute (AAI) spoke throughout the week, enhancing and expanding information sharing specific to attendees from the adventure attractions. The addition of such tracts demonstrates how AIMS continues to evolve with the industry and meet the needs of operators and inspectors.

Matt Heller, founder of Performance Optimist Consulting, shared, "The AIMS Safety Seminar is a special time for me. I remember attending the seminar many years ago when I was an operations manager and enjoyed learning about many different areas of the attractions world. It's an honor to come back and teach because the students are hungry for knowledge and are actively looking for ways to improve their operation. I am a big believer in giving back, and teaching at AIMS is a fun way to do that.”

While most of the sessions focus on safety, Heller brought a different focus to the AIMS Seminar. “My core topics at AIMS focus on leadership, communication and personal growth,” he continued. “Having a deep understanding of safety practices is key, but so is the ability to lead a team in a safe way and inspire and influence others to take safety seriously. Leading is also about being open-minded and recognizing that the people doing the work on the front lines have great perspectives on ways to make adjustments and improvements. Practicing the skill of listening and fostering ideas helps leaders stay on the forefront of the most important thing we do: keep our guests safe."

Scott Schaffer, owner and founder of Upstop Media, returned as a speaker, focusing on safe video recording and issues facing ride operators as technology evolves and guests seek to film their experiences in real time. “My focus has always been utilizing safe practices to mount and use equipment,” he shared. “This year, much of the discussion was about the trend of using Meta sunglasses to film while on a ride and the steps parks are taking to keep this practice safe for everyone. As the world of content creation evolves, it is so important to keep safety top of mind.”

Beyond sessions, education, networking and testing, the Safety Seminar welcomed a record number of vendors. More than 50 manufacturers, suppliers and service providers hosted a booth.

Ralph S. Alberts Co. (RSA) returned as a vendor sponsor, both speaking and demonstrating their products to attendees. “At RSA, we’re always proud to support events that promote safety in our industry,” said Seth Alberts, president and CEO, Ralph S. Alberts. “Safety padding is where we got our start, and presenting at AIMS gives us the platform to showcase services beyond foam padding. Events like AIMS are a great opportunity for our team to connect directly with the experts working onsite at parks every day. These maintenance, inspection and operations pros are dedicated to keeping guests safe, and hearing about their day‑to‑day challenges helps RSA and Holland Fiberglass create better, more practical solutions.”

“By adding Holland Fiberglass to our product lineup, we have expanded what we can offer,” Alberts continued. “With our tooling and fabrication space in Florida — and our experienced restoration team — we’re able to deliver even more safety‑focused solutions for parks and OEM partners. We were excited to share that with AIMS attendees.”

AIMS International board member, and Past President Jim Seay, president of Premier, echoed Alberts’ praise for the seminar: “Safety is at the core of everything we do at Premier Rides. Our countless volunteer hours and our vendor sponsorship of the AIMS Safety Seminar are one of the ways we highlight the passion our team has for safety and excellence. Additionally, it is our desire to support the AIMS team and its impressive, tireless volunteers to create a comfortable and respectful environment for park operators, ride inspectors and manufacturers from around the globe to gather to exchange ideas, best practices and new technologies applied to safety, and most importantly, discuss lessons learned to promote and constantly improve safety in the industry. It is also important to note that there is no better forum where a vendor can meet face to face with critical frontline park personnel and get feedback on product performance, address immediate needs and get valuable input for the future.”

Mobaro took part in the Safety Seminar as a platinum partner. The Mobaro team provided instruction in both English and Spanish and met with attendees throughout the week at their booth. Marah Rodriguez, regional vice president of sales, provided updates on Mobaro’s partnership with E&A and the creation of EllisDocs powered by Mobaro. Launched last fall, the new product is an easy-to-use aquatic facility operations app that combines task management with record-keeping and accountability, all in one place.

Rodriguez also coordinated the second annual mixer for women taking part in the Safety Seminar. “Women work in every area of the amusement industry, and it’s important for us to create space for connection whenever possible,” she shared. “Large industry conferences provide the perfect setting for such gatherings, beyond the regular schedule. This was the second year we hosted a casual mixer during the AIMS Safety Seminar, and more than 20 women came together to meet and connect. When Amy Lowenstein joined us, it was a powerful reminder that we truly are a community that shows up for each other, and we are stronger because of it.”

Young professionals continue to grow in visibility, participation and partnership during the Safety Seminar. AIMS Young Professionals, led by Matthew Klimek, is a group of students and recent college graduates who are passionate about safety and the themed entertainment industry. The program was created to provide unparalleled access to amusement industry education, professional networking and connections through networking. Throughout the week, fundraisers for the Young Professionals Program took place so that AIMS can continue to provide opportunities and access to events for young professionals without requiring a membership fee. In support of the program, Ripley Entertainment offered an exclusive tour of its new global headquarters to attendees who purchased a raffle ticket.

Seay noted the extraordinary level of participation of the Young Professionals and ambassadors made all the difference in the week: “Students from both collegiate and vocational venues are the future of our industry and it’s inspiring to watch them engage and learn from 'seasoned professionals' and to exchange fresh perspectives as well. I am especially proud of the IAAPA Foundation Experiential Alan Ramsey Scholarships, which allowed a number of AIMS attendees to take part. What a great week to kick off a year of safety and best practices in the industry.”

Along with the Young Professionals, AIMS welcomed 12 ambassadors to the Safety Seminar. The ambassadors volunteer throughout the week, assisting the AIMS team and ensuring all aspects of the Seminar run smoothly. The opportunity also provides a sneak peek into the industry and begins to open doors for networking and introductions.

The 2027 AIMS Safety Seminar will return to Orlando next January.

NAARSO Safety Seminar furthers education, certification process

AT: Susan Storey

Special to Amusement Today

ALTAMONTE SPRINGS, Fla. — The 39th annual National Association of Amusement Ride Safety Officials (NAARSO) Safety Seminar took place in Altamonte Springs, Florida, January 25 to 30, 2026. The safety seminar drew inspectors from traveling shows, attractions and parks. Along with in-person classes and hands-on experiences, attendees took required certification exams throughout the week.

Ahead of the official start of the week filled with safety-focused sessions, conversations and exams, NAARSO leader welcomed instructors for a “Train the Trainers” event to energize and inform the dozens of instructors who flew in from every part of the United States, representing all facets of the amusement industry. Government inspectors, amusement park operators, traveling carnival operators, water park managers, third-party inspectors, ride manufacturers, industry professionals and vendors volunteered their time and shared their knowledge and experience with attendees to support advancing the industry’s culture of safety. Registration kicked off on Sunday along with the Annual NAARSO Membership meeting, an orientation session and opening reception to help set the tone for the busy week ahead. While inclement weather around the country delayed several attendees, once they arrived, they were ready to jump in.

Several tracks were offered throughout the week, including the Primary Track, created for individuals with less than five years of experience in the industry, the Operations Track and the Aquatic Operations Track. The Secondary Track, created for attendees with at least five years’ experience in the amusement industry and anyone who already holds a Level I or above Inspector Certification, furthered conversations and education across all areas. In response to member requests, NAARSO added the Specialty Track, which focuses on classes and information sharing about the inspection and safe operations of inflatables and trampolines. The growth in the attraction and adventure park also brings an expanded need for education and knowledge of the devices, and the Specialty Track was designed to help meet that.

NAARSO’s addition of the Specialty Track gave attendees the opportunity to obtain an industry-recognized certification in areas of employee safety. Specific classes in that track also included OSHA 10 Construction and Fall Arrest Competent Inspector. Instructors from the Inflatable Operators Association shared their knowledge with attendees and part of the experience included a hands-on activity, demonstrating practical inflatable amusement inspection of a bounce house during delivery and set up so that it was in compliance with ASTM standards.

Ellis and Associates supported the Aquatics Operations track, and Keith Fontenot and Joe Stefanyak connected with aquatic professionals to share real-world insight on facility maintenance, inspections and day-to-day operations. Roger Berry walked attendees through the types of foam padding used on amusement rides and devices, as well as the care, maintenance, inspection of and testing of the padding integrity. He brought examples of foam padding manufactured by Ralph S. Alberts Company and demonstrated how the company’s products provide solutions that not only keep guests safe but also work with the overall design and aesthetic of the amusement ride. Later in the week, Haley Knoebel and Sam Maliender from Holland Fiberglass, an affiliate of the Ralph S. Alberts Company, instructed attendees about the proper fiberglass repair that is common on most amusement rides and devices. Together, they presented steps from identifying simple cosmetic repairs to repairing structural damage to knowing when it is time to fully replace fiberglass on a ride.

The “How Inspectors Get Into Trouble and What You Should Do About It” session was standing room only. Throughout the two-hour session, delivered with interactive Jeopardy-style, question-and-answer banter highlighted the serious topics of understanding how to write inspection reports, along with the need for transparency, honesty and timeliness when working through a situation or incident, which was analyzed and discussions included real-world examples to help attendees better apply learnings at home.

Taking part in events like the NAARSO Safety Seminar further promotes safety across all aspects of the industry, and over the years, NAARSO has continued to adapt so it can provide the critical information to more members of the industry.

“NAARSO is proud to offer the inspector tract and exam in Spanish,” shared Holly Coston, office administrator, NAARSO. “We understand the needs of our members and presenting these sessions in both English and Spanish is important to this week’s attendees and to our entire industry.

“We also offer the Safety Seminar as a virtual option, along with certification exams online,” Coston furthered. “This makes the tests more accessible and easier for our members to be able to get the certifications they need while recognizing budget restraints they may have at their facilities.”

Testing took place throughout the entire week. On Tuesday, a group of participants earned OSHA 10-Hour Construction Safety and Health certificates, an important milestone that strengthens safety knowledge for attendees both inside and outside the amusement industry.

While most of the week took place at the Hilton Orlando/Altamonte Springs, the annual “Hands On Day” shuttled attendees to Fun Spot America Theme Parks’ Orlando location for an immersive, full-day experience that took learning out of the classroom and into the real park moments. The collaborative tone set by Fun Spot’s team allowed attendees the opportunity to get hands-on experience, and up-close interaction and education with the park’s rides. The day provided the opportunity for everyone to hone their investigation skills and engage in discussions surrounding key inspection points and issues at amusement parks. Friendly competition helped keep everyone engaged, and attendees were divided into different operations groups, challenging each of them to complete investigation reports, making sure nothing went unnoticed. Linda Freeman, global director of health, safety and security from IAAPA, closed out the day sharing how the association supports the industry and champions safety at all levels.

“We understand there are many safety-focused seminars and events supporting our industry, and all of us at NAARSO are committed to offering sessions and information that matter to inspectors for traveling shows, parks and stand-alone attractions,” Coston concluded. “Inspector certification is a core part of everything we do, and this week helps set the industry up for a successful year ahead.”

International Ride Training’s Ride Camp resonates with attendees

AT: Tim Baldwin

tbaldwin@amusementtoday.com

BOERNE, Texas — Approximately 160 “campers” from across the globe joined presenters, industry suppliers, park representatives and the International Ride Training (IRT) leaders in a week full of workshops, presentations, informative classes and hands-on experiences. Attendees represented a broad range of facilities — from giant theme parks to location-based, smaller properties.

The 2026 camp took place at Tapatio Springs Resort just northwest of San Antonio.

As the week went on, attendees earned accreditation points in IRT’s safety program — International Ride Operator Certification (IROC).

“IROC is proven to work, regardless of the kind of facility,” said Erik Beard, owner and managing member, IRT. “Everybody can learn from somebody else, regardless of how big or small you are. The beauty of what happens here at Ride Camp is that someone from a standalone facility and someone from a huge, world-class amusement park can talk to each other and discover they all have the same challenges and trade solutions and hopefully offer advice that they may not think of on their own.”

Steve Brush of Scheel’s gave a presentation about how most people don’t “see” everything their eyes take in. His mission was to instruct attendees on how to see more and make better safety decisions.

In the first four days, campers could choose from more than 100 class opportunities in specific topics.

“Overall, the whole Ride Camp experience has been phenomenal. There hasn’t been a single part that I haven’t loved,” Tyler Hanrahan of Nickelodeon Universe told Amusement Today. “That’s not just me hyping it up. Every single part has held my interest. The one thing I am most excited about is taking back the insight to my park. Being a supervisor and leader for many people, it’s good to have range, it’s good to have perspective, it’s good to see things from all sides and be knowledgeable. I feel this camp has given me the resources to not only go back and be better for my park but also better for my team.”

One of IROC’s recurring sessions is the many levels of Normalization of Deviance. Led by Morey’s Piers’ Dino Fazio, the course examines how the process of deviation from safety standards can become commonplace and accepted — sometimes leading to serious consequences.

“We offer it every year because new people are joining, but at the same time, there are a lot of people returning to go through it again,” said Fazio. “It really affects all of us, not just in the industry but throughout our lives. Learning about it gives us the ability to actually deal with it and hopefully mitigate it so that it doesn’t negatively affect our safety culture.”

One session that particularly commanded the audience’s attention was an examination of a 2021 incident at Glenwood Caverns. While difficult to relive, that park’s team openly shared the specifics of a perfect storm of how various circumstances aligned to make the unthinkable possible.

“It was so impactful,” said Patty Beazley, owner and managing member, IRT. “They laid it out on the line for us with raw emotion from a real-life accident. So many people think, ‘That could never happen in my park,’ but this was a perfect illustration that it can happen. They were willing to share the lessons we can all learn from this event.”

On the last day, campers visited nearby Six Flags Fiesta Texas for at-the-ride opportunities. Prior to going to the hands-on sessions at ride locations, the group benefited from an engaging and inspirational presentation from Regional General Manager Jeffrey Siebert, known for his dynamic energy and passion for the industry. Numerous discussions at the rides involved operator spiels, evacuations, ADA regulations, aquatics, mirrors, defined visual confirmation and more.

One of the unique directions of Ride Camp is that attendees are placed into “cabins,” each with a camp counselor. Each year, a new theme helps keep things lively. In 2026, it was a musical motif, with each group adopting a famous musical.

Stephanie Castillo of Fiesta Texas enjoyed this dynamic. “Everyone’s from different parks, so it brings us closer,” she said. “I’m loving it. We have our chants; it’s bringing us together.”

Awards are part of the final evening. Celebrations, such as Heart of Ride Camp, Best Student and When Pigs Fly Spirit Award, take place in the final sendoff.

“The best comment I heard from a camper this week was that they felt they had learned more in three days than they had in five years,” said Cindee Huddy, owner and managing member, IRT. “It was very specific to their job.”

Kings Island, Gravity Group continue refurbishment of The Beast

AT: Tim Baldwin

tbaldwin@amusementtoday.com

MASON, Ohio — Rare is the instance that a roller coaster can sustain a legendary status when newer and flashier attractions come along. Cyclone at Coney Island’s Luna Park and Space Mountain at Disney properties are isolated examples of continued reverence and coaster lore. But for a major theme park, which is constantly adding bigger and wilder attractions, maintaining a global reputation for a roller coaster approaching a half-century in age is quite a feat. Kings Island knows this.

The Beast was built in 1979 and debuted as the longest wooden roller coaster in the world. Forty-seven years later, that record amazingly remains intact. But even though it’s among a collection of 15 roller coasters, it continues to be the park’s signature ride. There’s nothing else truly like it.

“The Kings Island team has taken great pride in caring for the world’s longest wooden coaster for over 40 years. It takes a lot of love in season and between seasons to keep The Beast in top operating condition every summer,” said Joel Yankie, VP of maintenance and construction. “We’ve embraced the installation of vertical wooden stack where possible, creating the smoothest experience while maintaining that traditional, 100% wood coaster experience.”

To do this, Kings Island has turned to West Chester, Ohio's The Gravity Group.

“Vertical Engineered Precut Track (EPT) is used in the straight area, and 3D Combo EPT in the curve. This left-hand curve also has precut top steel as shown on our trade show display,” said Michael Graham, engineer and principal, The Gravity Group. “The precut top steel enables the track to have much greater strength, countering the side-to-side track forces to give the track a much longer life.”

Considerable work is being done in this off-season, but The Gravity Group has worked on other sections before.

“As we have done over the last number of years working with Kings Island, we have a crew on part of the project, and the park has a crew on the other part,” Graham told Amusement Today. “This allows the project to be economical. So, the park is installing 210 feet of EPT, and our crew is installing 160 feet.”

“Throughout the operating season, we monitor our team’s repairs on The Beast and evaluate any potential and necessary long-term, multi-season refurbishment plans,” noted Yankie. “We also conduct accelerometer testing, which logs all the forces exerted on riders. This data can sometimes change the scope of our off-season plans as we direct attention to specific parts of the ride layout.”

With more than 7,300 feet of track, part of the ride’s enduring legacy is its hidden trek into the woods behind Kings Island. The Gravity Group has worked on certain segments of the massive coaster in the past. This year’s work is focused on the ride’s finale — the double-layer helix.

“Fans should expect a smoother experience on this classic, unique drop going into the helix,” Graham said. “There are no major changes to the track profile. Most of the effort is rebuilding the structure from the ground up, and this should not be noticeable to the ride experience. Visually, for those very familiar with the ride, the structure in the turn will look a bit different and much denser. We have many discussions about iconic rides, such as The Beast, in regard to which parts of the ride are sacred and which parts are asking to be upgraded.”

Winter can always be an unpredictable variable.

“The Gravity Group has been a great partner working with our park team to repair and replace the coaster stack (where the coaster trains ride) as well as the structure,” Yankie told AT. “This partnership has led to our Kings Island staff working alongside their team in all weather conditions to efficiently replace miles of coaster stack over the seasons. Sometimes, we’re replacing layers, and sometimes it’s complete replacement, including the installation of The Gravity Group’s EPT to create the smoothest ride possible. We also try to get a head start on The Beast’s off-season refurbishment, knowing the weather could turn at any moment.”

“Winter can make things more challenging, for sure,” added Graham. “While the job site gets muddy and slippery, our teams are used to it. We have acquired a whole arsenal of snow removal tools over the years.”

When asked how the park evaluates the structure, Yankie said: “Each day, our maintenance team inspects the structure of our wood coasters. Our army of carpenters assigned to the wood coasters walk every bit of track each morning and inspect the track and components. They also view the structure from the ground, walking around the layout and observing it while static and while it’s operating with and without guests.”

“Our patented EPT has changed wooden roller coaster maintenance entirely,” Graham said. “Instead of a park installing a track that has a short life and having a hard time staying ahead of track wear, parks can now expect not only a significantly longer life track but also a noticeably improved ride experience. We have enabled many parks to install it themselves so we can get more track out there than our crews can install.”

"As a ride operator of The Beast 25 years ago, I know how special this historic roller coaster is to the amusement industry. Now as the lead engineer on the project, it's been incredibly rewarding working on this legendary ride,” said Brian Kosmac of The Gravity Group.  “We hope to continue to work with iconic roller coasters, such as The Beast, to restore and enhance them to the wonderful rides that we all know they can be!"

Vekoma, Drone Over The Top announce cooperation to advance drone inspections

THE NETHERLANDS — Vekoma Rides Parts & Service LLC announced a new strategic partnership with Drone Over The Top LLC, a certified aerial inspection company specializing in advanced structural assessments for amusement rides. This collaboration represents a shared commitment to safety, precision and innovation in the amusement industry.

“At Drone Over The Top, our mission is to merge aerial innovation with engineering precision to elevate safety and efficiency in the amusement sector; safety is not just a requirement, it’s our responsibility,” said Dominique Papa, founder and FAA-certified drone pilot.

Traditionally, visual track inspections involve manual work at extreme heights, making them time-consuming, costly and risky. Depending on the visual inspection method used, advanced drone inspection technology reduces risks, speeds up inspections and improves efficiency. Drone Over The Top delivers high-quality visual inspection data using next-generation drones and intelligent 3D measurement software. These tools generate high-resolution 2D imagery and detailed 3D models that support surface condition assessment, visual reporting, and trend analysis over time.

This technology supports long-term maintenance planning and operational reliability around transparency, accuracy and accountability; core values that guide every Drone Over The Top operation. Through this partnership, parks worldwide gain access to cutting-edge inspection services that uphold the highest standards of ride safety and engineering excellence.

Together, Drone Over The Top and Vekoma are setting a new forward-thinking standard for safety-driven inspection solutions helping the amusement industry protect their teams, their guests and their rides.

Chance Rides, Reverchon announce new North American partnership

GIBSONTON, Fla. — During the 2026 IISF Trade Show, legendary amusement ride companies Chance Rides and Reverchon announced a partnership aimed at better serving the North American market. During the press conference, Gilles Reverchon (left) and Aaron Landrum of Chance stated the two companies are joining forces to deliver enhanced value, efficiency and service to their customers across the Americas. As the first step, Chance will manufacture one of Reverchon’s best‑selling attractions, the Spinning Coaster Stall Turn, at its Wichita, Kansas, facility. This coaster element will be produced locally and delivered to customers in the U.S., Canada and Mexico. AT/RON GUSTAFSON

Junior Galaxy Explorers will be first riders on new Galacticoaster

AT: Pam Sherborne

psherborne@amusementtoday.com

WINTER HAVEN, Fla. and CARLSBAD, Calif. – By February 27, the four winners of the first-ever Junior Galaxy Explorers from Legoland Florida Resort will have been among the first to ride Galacticoaster, the brand-new indoor space-themed coaster opening this spring at both the Legoland Florida, Winter Haven, and Legoland California, Carlsbad, resorts.

The four winners chosen from Legoland California only have days to wait. Their rides will take place on March 6.

The new Junior Galaxy Explorers program, launched late last year, invited young Lego builders and space enthusiasts to dream big, build big and keep their heads in the clouds. The program is a hands-on Science, Technology, Engineering and Mathematics (STEM) contest.

Julie Estrada, North America communications director, Merlin Entertainments, said the contests were hosted at children’s museums across Florida and California, along with online submissions nationwide.

“Junior Galaxy Explorers inspired kids ages six to 12 years to use imagination, independent thinking and Lego bricks to create their own space-themed builds inspired by exploration beyond Earth,” Estrada said. “On-site participants also took part in interactive workshops and build challenges designed to spark curiosity and problem-solving.”

Winners were declared after a careful judging process conducted by Legoland Master Model Builders, engineers from Astrolab (a company developing next-generation lunar mobility systems) and Club Ambassadors from Blue Origin's Club for the Future (a nonprofit inspiring future generations to pursue STEM careers).

Winners from California are Eric Abajian, 12, San Juan Capistrano, California, homeschooled; Aili Imamura, 9, Pasadena, California, Washington Elementary Stem Magnet; Dylan Nowatnick, 9, Chula Vista, California, Wolf Canyon Elementary and Holden Wrey, 12, San Francisco, California, St. John’s Catholic School.

Florida winners are Landon Bauer, 11, Lakeland, Florida, homeschooled; Gabriel Hart, 10, Orlando, Florida, West Creek Elementary School; Jovian Hinojosa, 7, Hialeah, Florida, Miami Springs Elementary School and Masha Novoa, 9, Miami Beach, Florida, North Beach Elementary School.

Galacticoaster is the headline attraction at Lego Galaxy, marking Merlin Entertainments’ largest investment in Legoland parks to date. The first-of-its-kind indoor family coaster delivers an immersive, customizable adventure where riders design their own spacecraft using interactive touchscreens and RFID wristbands across four build phases: nose, tail, wings, and a special element. This creates up to 625 possible ride combinations, so no two missions are ever the same.

The attraction reaches speeds of up to 40 miles per hour, delivering thrilling twists, turns and launches designed for the whole family. Galacticoaster also represents a major milestone for both parks, debuting as Legoland Florida’s first indoor coaster and Legoland California’s first new coaster in nearly two decades.

Designed as an immersive, story-driven land, the LEGO Galaxy area at both Legoland California Resort and Legoland Florida Resort invites families on a journey through the stars. At the California park, the new land is anchored by Galacticoaster and features two additional cosmic rides and interactive experiences, a Junior Astronaut Training Zone, a Rocket Assembly Bay where guests can launch their LEGO spacecrafts into space, and galactic-inspired food and beverages designed to fuel every space mission.

At Legoland Florida, guests can explore hands-on attractions, including the Junior Astronaut Training Zone, a Duplo-inspired play area, interactive experiences, Orbit Outpost, a space-themed retail experience packed with out-of-this-world finds, along with galactic-themed food and beverage offerings designed to fuel every space mission.

●legoland.com

Efteling enhances visitor accessibility

Kaatsheuvel, The Netherlands — As part of Efteling's new accessibility offering, subtitles will be available for most of the narrated stories in the park via the Efteling app. Visitors will be able to view where subtitles are offered and activate them whenever needed with the app’s software also being able to recognize the specific language required for the guest.

The on-screen text will automatically run in sync with the voices heard on location, enabling visitors who are deaf or hard of hearing to follow the stories, ensuring the experience is as complete as possible.

Efteling worked together with organizations dedicated to accessibility, including the Dutch company Bartiméus, as well as groups of people with lived experience. Jolanda de Boer from Vlaardingen, who is hard of hearing, advised on aspects such as design and user-friendliness of potential solutions. She was one of the first to test the subtitles.

“I took part in the research because I think it is important that everyone can visit a place and enjoy it just as much as anyone else,” de Boer explained. “With subtitles, I can follow so much more of the stories. And at an attraction like Danse Macabre, the experience is completely different if you miss the narration.”

Later in 2026, audio description will be introduced to the Fairytale Forest and at selected attractions.

“Efteling is a place for everyone, and we want all visitors to be able to understand our stories as fully as possible,” offered Femke van Es, Efteling's Community, Communication and Environment manager. “Subtitles are the first step, followed by audio description. Together with our sole shareholder, Efteling Nature Park Foundation, we are allocating the necessary time and resources. With these measures, we are once again removing barriers and making the park more accessible.”

TÜV Nord's AI monitoring

solution receives award

ESSEN/HAMBURG, Germany — DMT RideGuard, the AI-supported system for real-time monitoring of amusement park rides, has been awarded the German Excellence Award 2026. The system developed by DMT, a TÜV Nord Group company, received the award in the Digital Solutions & AI category. The prize is awarded by the German Institute for Service Quality in collaboration with Dup Unternehmer magazine. DMT RideGuard is already being used successfully at Movie Park Germany and other amusement parks around the world.

COURTESY TÜV Nord