Planners expecting strong turnout IAFE Convention
AT: Pam Sherborne
psherborne@amusemaenttoday.com
DENVER, Colo. — There are big plans for the 2025 International Association of Fairs and Expositions (IAFE) as members, exhibitors and other industry attendees descend upon Denver, Colorado, for the IAFE Convention and Trade Show, set for Nov. 30 to Dec. 4, at the Colorado Convention Center.
Attendance and exhibitor participation at the 2025 IAFE were looking strong and on pace with last year, reported Andrea Simeone, IAFE marketing manager, in mid-November.
Last year, the convention, held in Phoenix, Arizona, was a success. The convention welcomed more than 2,500 guests, while the trade show sold out with 324 exhibit spaces taken. There were 20 showcasing acts.
“We won’t be duplicating last year’s outdoor street party,” said Simeone. “December in Denver isn’t exactly ideal for that, but we’ve added several exciting new elements that truly reflect our industry. This year, we will be celebrating our agricultural foundation with a Celebration of Agriculture on Monday afternoon, December 1, which is perfectly aligned with our theme, 'Journey to the Top.'”
She expects this Celebration of Agriculture to be one of the IAFE convention highlights. It will include IAFE’s agricultural awards and a special interview with the documentary filmmakers behind “World Without Cows,” Michelle Michael and Brandon Whitworth. The celebration will close with a Journey tribute band, keeping the energy high and the theme front and center.
Another anticipated highlight will take place on the morning of Tuesday, December 3, for the first time at an IAFE Convention. Simeone said, “We’ll host a private screening of the World Without Cows documentary.”
The excitement continues on Wednesday, December 4, as the IAFE honors several award recipients, recognizes the 2025 Institute of Fair Management graduates, and announces the 2026 IAFE Board of Directors.
“Then we’ll move the celebration to the National Western Stock Show’s brand-new Legacy Building, where we’ll be the very first group to experience this beautiful new venue,” she said.
Simeone said that the IAFE membership requested more speakers from outside the industry. So they are giving them to attendees.
“In response, we have invited professionals from various fields, including the theme park industry, event law and small-town revitalization to present to our group,” she said.“Additionally, we are not only focusing on the findings of the IAFE Economic Study, but also on how to effectively use those numbers to advocate for fairs. And of course, we are excited to introduce the first-ever IAFE Film Screening.”
Registration for the convention begins Saturday, November 29.
On Sunday morning, November 30, there is a number of Coffee and Connections where attendees may attend a topic for networking. Those topics include an array of industry areas such as ticketing, county fairs, state and provincial associations, human resources, marketing, strategic air for fair operators, agriculture, and commercial exhibit and concessions.
Sunday’s schedule is full of educational sessions as well.
Some of the topics that day include Art of Selling Sponsorships; Events Within Your Fair Bringing New Visitors; America 250 Celebrations at Your Fair; Marching for Success/ Parade Planning for Fairs of All Sizes; We Drug Tested…Now What?; Wearing Two Hats/ Where the Board is the Staff; and Beyond the Gate/Innovation in Fair Access and Engagement.
Others are Creating Meaningful Connections/ How Calgary Stampede Engages the Community and Creates Effective Partnerships; Fair Weather? Planning for Weather Safety; Principles of Food and Beverage; You Collected Data … Now What?; Coordinating for Success/ Navigating Animal Activism at Your Fair; IAFE Impact Study/Attracting Events to Your Fairgrounds; Successfully Managing by Walking Around With Your Eyes that See; Emergency Planning for Fairs and Fairgrounds and Save 30 Minutes or More in Your Work Day/AI Tools and How We Use Them and A Closer Look at Ticketing Trends.
The Wagons and Whiskey Fundraiser will be held that evening.
Monday morning will see more Coffee and Connections with non-fair facility usage, entertainment, safety and security, sponsorship, ticketing and technology, and board members and assistant managers. Zone meetings will also take place this morning.
A Main Stage event will be held that morning, with Colorado’s Commissioner of Agriculture Kate Greenburg welcoming attendees. This event will include the introduction of the IAFE Board of Directors and a celebration of some of the industry’s leaders, such as the 2025 IAFE Rising Star, Kelly Collins, IFMG, CFE, from the State Fair of West Virginia, and the 2025 Hall of Fame inductees.
The Grand Opening Ceremony of the trade show is on Monday at 11:15 a.m., followed by the opening of the trade show. Trade show hours that day are 11:30 a.m. to 4:30 p.m.
Committee meetings will be held throughout the afternoon.
That evening is the Celebrate event.
Tuesday, December 2, will begin with a review of the IAFE Institute of Fair Managers (IFM) program. During the convention, there are topic sessions specifically designed for those in that program.
That morning will also offer the Coffee and Connections and some committee meetings.
There is an array of educational sessions that morning as well. Some of those topics include Building the Future/The Transformation of the National Western Center Parts I and II; Growth Strategies for Fairs Backed by Ticket and Marketing Analytics; How Partners Can Drive New Exhibitions in Competitive Exhibits; Ticketing Fees; Dollars and Sense; Latest Marketing Trends and How to Apply Them to Your Fair; How to Engage Community Organizations at your Fair and Fairgrounds; the Challenge of Free Speech; Leading Diverse Teams and more.
The trade show runs from 11:30 a.m. to 1 p.m. and 3 to 5 p.m. on Tuesday.
In the afternoon, the Young Professionals Reception and the CFE and CVFE Reception are scheduled.
That evening is Denver after Dark, an event hosted by the Young Professionals Steering Committee. Attendees are invited to join them for a social outing at Rock Bottom Restaurant and Brewery.
The next morning, Wednesday, Dec. 5, will again see the Coffees and Connections along with more educational sessions.
Some of the educational topics for this day include: Fair Under Fire/Crisis Communications and Decision Making Workshops; Downtown Digital Dollars Bridging Local Businesses and Digital Innovations; the Idea Friendly Method: Open Up to New Ideas; Artisan Collection: A Curated Marketplace for Fairs of Any Size; A Look Behind the Carnival Curtain/Operational, Logistical, Political and Educational and Safety Practices of the Carnival; Award Winning Agriculture Educational Programs; From Midway to Memory/The Art of Digital Storytelling and more.
The final Main Stage Event of the convention will be held on this day. It will include the prestigious IFM graduation ceremony, whichh celebrates the achievements of the 2024 IFM Management Grad Track recipients. IAFE will also recognize the top winners of the 2025 Communications contest. IAFE CEO David Grindle will deliver a state-of-the-industry address, and the new IAFE volunteer leadership will be welcomed.
Just for something extra, the IAFE is offering several opportunities for continued learning and experiences on the morning of Thursday, December 5. Those include an in-depth session on Sponsorship Reimagined and off-site educational experiences at the Denver Zoo, the Clyfford Still Museum and a Footing School introduction at the National Western Stock Show facility















































