Paultons Park continues
recent growth with new Ghostly Manor addition
Lagotronics and Mack Rides create gameplay theater, dark ride attraction
AT: Tim Baldwin
tbaldwin@amusementtoday.com
RAMSEY, England — Things are exciting at Paultons Park. The park has shown substantial growth with new attractions in recent years. And things aren’t even remotely slowing down. On May 17, the park debuted its newest attraction, Ghostly Manor.
Supplied by Mack Rides and Lagotronics, the new gameplay theater/dark ride is an excellent use of space. Built in the round, players board seats of four and interact with scenes in both the interior of the ride system and the exterior. The inner scenes contain physical theming, while the larger spaces when facing outward are interactive screens.
“We chose to implement a Gameplay Theatre attraction due to its small footprint and ability to pack so many scenes within a small ride area,” said Lawrence Mancey, marketing and technology director. “Being able to utilize our existing 4-D cinema building was a big win for us and the work to create Ghostly Manor has completely transformed that area of the park.”
As the story goes, fictional character Dr. Kinley, a paranormal investigator, has accidentally released ghosts into his manor. It is up to the guests to recapture them.
“Dr. Kinley, the central character, is brought to life visually using high-quality 3D modelling and animation,” said Mancey. “Rival Animation helped us to create the statue at the front of the attraction, as well as the in-ride information screens.”
Lagotronics provided the gameplay, while Mack Rides supplied the ride system. Earlier this year, the two companies partnered at Europa-Park on a similar style attraction.
“This ride has one vehicle in each scene. It is not only media based but also uses theming,” said Mark Beumers, CEO, Lagotronics. “It has three varieties of gameplay. One is big media screens, another is scenery with projection mapping on top of it, and the third is scenery with animatronics. We provide three types of interactives. It makes it really unique.”
There are eight scenes, seven of which feature gameplay, and the final scene reveals scores.
“This version has five vehicles,” said Dirk Engelhardt, area sales manager, Mack Rides. “There are outer scenes where you shoot at screens to collect points, but the interior scenes are themed, physical sets with screens integrated.”
The five vehicles are two-sided, making for 10 benches of seats for guests. The seats rotate during the ride experience to turn toward the inner and outer scenes.
With more than four minutes of gameplay, the pre-show storyline and engaging queue, it makes for a long experience.
“This is 2-D projection, so you could say [the operations] are a bit simpler,” said Engelhardt. “But the real theming makes it feel more like a dark ride. The movement is set up like Europa-Park, but it is smaller, about 15 meters in diameter. You could place this in empty buildings. The setup of our structure can be done without foundations; it’s made of material you can set up directly on the floor and put up all the settings and screens around it.”
“One of the key strengths of this version: it delivers a dark ride experience in a footprint not much larger than a typical flat ride,” added Kathrin Haefele, marketing, Mack Rides. “That makes it a strong option for parks with limited space or looking to add something indoor and family-friendly without major infrastructure work.”
The phasers are not mounted to the vehicle but handheld instead.
“Even though the ride features physical theming throughout, the system is designed to move smoothly and precisely around the sets,” Haefale noted. “It runs on a compact guided track with controlled vehicle rotation, which allows for close interaction with the scenery without compromising safety or motion. It’s all about immersing riders while keeping things tight and efficient behind the scenes.”
The park’s target audience is anyone aged five years and older. Guests arm themselves with phantom phasers.
“Even with the smaller version of the gameplay theater, you can still do 500 people an hour,” Engelhardt told Amusement Today. “The investment for the whole thing is interesting compared to real dark rides. The interactivity in the small space makes it possible for a park like Paultons Park to invest in a dark ride. It’s affordable.”
The installation of the ride system took only a few weeks. Lagotronics was then able to come in and create the gameplay, along with Themics for the scenery.
“The cooperation with Paultons Park has been an absolute pleasure from the first idea of this ride until the ride was opened for the visitors,” Beumers said.
“It was our very creative colleague Michael Thiesen who first came up with the idea to present the spooky-themed Gameplay Theater to Paultons Park for the existing 4-D cinema building,” Beumers told AT. “The ride was a perfect fit in this building, and the ghostly theme was derived from the Old Mansion that once stood in Paultons Park. Everybody loved the idea.”
Paultons Park commissioned Leisure Expert Group to completely develop the design in great detail. A collaboration between Lagotronics and Mack Media refined the media content.
Paultons Park is responsible for the façade, garden and queue, giving the entire attraction a cohesive feel.
“Our in-house team of engineers and landscapers completed a lot of the work outside Ghostly Manor and in the pre-show areas, creating an immersive experience through the queue and ride areas, and it’s been fantastic for these experienced teams to collaborate with such skilled external partners to create a high-quality experience we’re really proud of,” said Mancey.
“We have worked with the very best technical and theming experts in the attractions business to create Ghostly Manor,” said James Mancey, deputy managing director. “Our teams and partners have done a remarkable job at creating our very own haunted house, brimming with entertaining paranormal activity. Ghostly Manor really does look like it’s always been part of Paultons Park.”
At the end of the ride, players can compare their scores to see who has the best ghost-hunting expertise.
“Ghostly Manor has proven to be one of the most popular rides at Paultons Park since it opened in May. We’ve seen scores of families take on the ghost hunting challenge several times during their visit to try and beat their previous scores and each other,” said Lawrence Mancey. “The opening of Ghostly Manor wouldn’t have been such a success without the help of our partners. The reliability of the attraction has been excellent and the support from Mack Rides, Lagotronics, Themics, and the Leisure Expert Group has been fantastic throughout the entire process.”