Gillian's Wonderland Pier shuttered, but memories it created will remain forever
AT: Pam Sherborne
psherborne@amusemaenttoday.com
OCEAN CITY, N.J. — Jay Gillian, the owner of Gillian's Wonderland Pier in Ocean City, doesn't feel defeated. Even though his family-owned park is now permanently closed after 94 years, he is looking forward with excitement.
“I really feel blessed,” Gillian said in mid-October, just days after the park's closing. “I feel lucky. We had a great, long ride.”
The 2024 season was a good one for the pier park. Gillian said everything was working well. He had gotten all the rides, except for two, up and running after maintenance delays due to the COVID-19 pandemic.
“We had some new paint. The park looked really good,” he said. “But I just thought, 'I have got to get off this hamster wheel.'“
The amusement attractions on that pier began in 1930 by Gillian's grandfather, David Gillian. His father, Roy Gillian, took over from his father. He and his brothers, James, Steve and John worked on that pier.
“I was out there by the time I was seven years old,” Gillian said. “I have great memories.”
But for the last 10-plus years, Gillian began to see some writing on the wall.
It all started when Super Storm Sandy made landfall near Atlantic City, New Jersey, on October 29, 2012.
It was huge. And the entire area, including Ocean City, sustained significant damage. It wasn't easy moving ahead with so much having to be rebuilt. But Gillian strived to move ahead.
Then, of course, insurance premium costs began to rise. Along came an increase in state regulations and laws for businesses such as his.
Maintenance of his rides and attractions continued to be a challenge. Salty air is hard on metal, wood and mechanics.
Over the years, rising wages became a burden, essentially doubling over the past years. The demographics began to change in Ocean City.
Then COVID hit. The pandemic shut down businesses country-wide, and when things reopened, supply chain delays remained. The economy started to turn.
All of this was making it difficult for Gillian to make payments on an $8 million loan. The bank foreclosed on the loan and at the beginning of 2021, a buyer stepped in and bought the property, rides and all.
The new owner leased it back to him and was willing as of this past summer to continue the arrangement beyond the original three-year lease. But, mid-summer, after looking at the finances, Gillian knew the time was closing in.
Then, he lost his dad in August, a man he describes as “the best dad ever.”
It was time to move on. On August 9, Gillian made the announcement that the park would close on October 13, early enough for those with tickets already purchased to come out and use them.
And as workers began painting over the iconic Wonderland Pier mural on October 17, Gillian felt at peace.
“I don't know how I will feel come February/March of 2025, but right now, I really do feel positive,” Gillian said. “I am used to closing down for the off-season. I am doing what I have been doing for a long time.”
And what he has done during the off-season involved shutting down the park and continuing as Ocean City's mayor, a position he has held for 14 years.
The beginning
David Gillian first came to Ocean City in 1914. His first job was playing the trap drums in the orchestra at C. Elwood Carpenter’s Dance Club, sometimes called the Casino, according to the history of Gillian's on its website. The club was located over the Moorlyn Theater on the old boardwalk.
The park's website states: "In 1917, he transferred to the Hippodrome, Ocean City’s largest pier. Here he played with Robin Robinson’s Orchestra. The Hippodrome was a variety pier with movies, vaudeville, dancing and amusements for children."
The Gillian family would only spend the summer seasons in Ocean City. When the season was over, they would return to Philadelphia where David Gillian played with hotel orchestras.
When fire destroyed the Hippodrome in October, 1927, it changed David Gillian's career and the family history.
The park's website history states: "The pier was never rebuilt and when the burned boardwalk was replaced in 1928 there were few amusements. David Gillian decided in 1930 that it was an opportune time to open a Fun Deck at Plymouth Place and the boardwalk."
It’s two main attractions were a Ferris wheel and a merry-go-round.
"By 1957, the better part of a quarter century has passed since the business had been established and now David Gillian decided to retire," according to the website. "David sons, Bob Gillian and Roy Gillian had worked with their father at the Fun Deck."
The two sons that had been working stayed with the business.
The next change came in 1965 when Roy Gillian left the family business to start his own amusement pier at 6th Street and the boardwalk where Stainton’s Playland had burned down 10 years prior, according to the Gillian's website, which also states: "He opened Wonderland Pier with 10 rides and a parking lot. With Roy Gillian's dream becoming a reality, it was now up to him to continue the legacy. Roy Gillian became mayor of Ocean City in 1985. He spent 18 years in politics."
David Gillian passed away in March of 1993 at the age of 102.
Roy Gillian and his children, the third generation of Gillians — John, Jimmy, Steve and Jay — continued the operations at the pier.
Some of Jay Gillian's fondest memories were of working with his family at Wonderland, which they all did when they were young.
But John Gillian went off to Temple University, Philadelphia, Pennsylvania. Tragedy struck the family and he died at age 19 from injuries due to a falling accident.
Gillian said his brother continued either with concessions or in mechanics. James Gillian died in 2014 at the age of 57 and their mother, Jean Marie Young Simpson, passed away in 2019.
The brothers partnered in many of the businesses over the years, but when Jay Gillian bought his father out of Wonderland, that ended. He stuck with just Wonderland Pier.
Gillian is looking forward to spending more time with his children and grandchildren. He knows he will miss Wonderland Pier. He also knows his wonderful memories will serve him for the rest of his life.
EDITOR'S NOTE: As this issue went to press, it was announced that New Jersey's Rides 4 U will be handling the sale of Wonderland Pier's equipment. See ad on pages 50-51.