Silver Dollar City preserves original soul on new Fire In The Hole
Rocky Mountain Construction supplies
the company's first dark ride/coaster
AT: Tim Baldwin
tbaldwin@amusementtoday.com
BRANSON, Mo. — Since opening in 1960, Silver Dollar City has remained true to its origins. Staying “on theme,” the story behind the theme park transports guests back to the 1880s with a tagline: “You have a great past ahead of you.” The 1880s was the time period when Marvel Cave was discovered. The theme park sits atop the cave and tours are still given on operating days.
As Silver Dollar City enjoyed growing success, owners Jack and Pete Herschend knew they needed a big ride to keep guests coming, but at the time, a roller coaster didn’t seem to fit the story they were telling. By adopting the true-life tale of the Baldknobbers (a vigilante group) burning down the mining town of Marmaros, near where Branson resides today, it seemed to be an ideal fit.
Fire In The Hole debuted in 1972 as an indoor dark ride that had a few coaster dips near the end for a finale.
While the ride is steeped in authentic regional heritage, Park President Brad Thomas admits the park has taken creative liberties in the telling. “We’ve made the baldknobbers a little humorous,” he said.
The closing of a beloved attraction is always tough.
“The emotion of closing the former ride … there was a connection deeper than any of us imagined,” Thomas told AT. “All of 2023 following the announcement that the ride was going to close, we had people coming from all over the country with these stories of how they had ridden it with their grandparents or great-grandparents. They wanted to come back and ride it with their grandchildren. The story and connection with the old ride was a huge shock. I knew December 30 was going to be a special day. It was so full of emotion.”
The new version retains the story of the original but updates it with guests being invited to preview the new fire wagons from the Silver Dollar City Pumper Factory. Of course, the town comes under attack, and visitors are then charged to help put out the fire.
“We knew the No. 1 sacred cow of this park (beyond our theme) was the story of Fire In The Hole,” said Thomas. “We knew as we replaced the former ride, we had to pay tribute to that ride and its connection to this park and connection to those stories.”
With the official grand opening on March 30, throngs of people have come to see how the park has created a from-the-ground-up new re-creation. Standing at five stories, the new building is immediately recognized as being significantly substantial. The façade complements the Fire District area (formerly Fireman’s Landing).
“Fire In The Hole is truly the centerpiece in the newly rezoned Fire District, now serving as the star attraction that joins together the other 10 adventures in that area,” said Dalton Fischer, communications manager. “The other attractions serve as ‘warm-ups’ to Fire In The Hole and challenges new recruits to work their way up to Fire In The Hole.”
“We’ve had this fire-themed district since 2015,” said Thomas. “As we were looking for locations for the new Fire In The Hole, this land where it sits was always pinpointed as an opportunity for growth. With the fire-themed attractions here, now the district gets even bigger.”
With most other rides in the area being geared toward the younger set, Fire In The Hole has a 36-inch height requirement that makes it easy for kids to step up to a “big ride.”
Even the most ardent purists should love the new version, as it carries all the heart and soul of the original.
“The onboard audio helps tell the story in a way we’ve never been able to do,” said Thomas. “There are special sound effects. The ability to have music ongoing throughout the ride just helps the overall experience in surrounding the guest. The original theme song was created 52 years ago. Dailey and Vincent are known throughout all bluegrass genres; they grew up coming to Silver Dollar City and riding Fire In The Hole. They signed up to do the recording of the new Fire In The Hole.”
Casey and the Atta Boys, a local bluegrass group, went into the studio to record fire-related songs that now accent the newly named Fire District. Silver Dollar City did a similar approach when opening Time Traveler in 2018 with bluegrass versions of songs relating to “time.”
As guests approach the ride, a new iconic sign stands in front. Big, bold letters announce the attraction, but as visitors examine it more closely, they note the town ablaze at the top (using real fire).
“We’re super proud of it,” said Thomas. “It looks great in the daytime, and it looks even better at night.”
Riders pass 14 scenes during the experience.
“I was most surprised by the scale of the burning bridge in that particular scene. Most of the scenes leading up to that moment sort of tease the impending plunge down the flaming structure. Once you finally see the bridge in the darkness, you realize just how giant the entire attraction really is,” said Fischer.
“Hearing an oncoming locomotive, then seeing one headed straight for you is probably my favorite moment,” said Fischer. “The pumpers dive underneath the steam engine.”
Rocky Mountain Construction supplied the track and trains.
“When we are looking at [new] rides, we look at different options,” said Thomas. “We knew we weren’t wanting the fastest or steepest drops; we do that on other ride experiences. Rocky Mountain was able to provide the specific track we were wanting. We had an incredible experience with Rocky Mountain Construction when we opened Outlaw Run in 2013. It was a Golden Ticket winner and has withstood the test of time.”
“I think we’re all about producing the best rides in the world,” said RMC President Darren Torr. “We’ve brought a lot of innovation into the hybrids where we have renovated rides, and our single rail was innovative. We’re very pleased to enter the family demographic with this powered dark coaster.”
Pete Herschend was on hand for the preview of the new version, more than half a century since he debuted the original. “I am overwhelmed with how wonderfully well-built it is,” he told AT. “It tells the story better than the old Fire In The Hole, and it is a better ride. It’s quite smooth. It’s an excellent ride.”
“It was our first time doing a powered ride and onboard audio. The Silver Dollar City team couldn’t have been better to work with,” noted Torr. “We had a platform to start with from the old ride, and we took that as a great starting point. We modernized it and made it something special. The story is great; I’m blown away. I’m so proud to be a part of it.”
Two characters from the ride now have their own retail. Red Flanders has been looking for his pants for more than half a century (after the Baldknobbers stole them). Now, a Flanders Mercantile shop offers all sorts of souvenirs, including his pants.
“It’s fun merchandise,” said Thomas. “After 52 years, Red Flanders is getting the notoriety he deserves.”
His wife, Sadie, now has a pretzel-dog café.
In 2013, Silver Dollar City worked with Hiland Dairy to create a “temporary flavor” of ice cream for the debut of Outlaw Run. While it continues to be a huge seller, they added another flavor in 2018 for Time Traveler, the park’s spinning coaster. Now, Fire In The Hole has its own flavor, which sports a s’mores vibe.
Fire In The Hole is only the beginning, according to Thomas. “Adjacent to Silver Dollar City to the west, we have 1,200 acres of empty land. Silver Dollar City and our parking lots are less than 200 acres. What that means is that this is just the first of many, many opening days of new things that will be forthcoming.”