After quarter century, Golden Tickets have lasting impact for winners
For 25 years, the Golden Ticket Awards (GTA) have celebrated the attractions industry. Held each fall at a park in the United States, the awards are as much a celebration of the people of the industry as they are the places millions of guests visit each year.
When asked what makes the GTAs so special, words such as unique, an honor, a goal, a tribute and fun are echoed among past winners.
Dollywood Parks and Resorts, 2023’s GTA host and previous award-winning park, points to the annual event as a shared honor. “Our operating teams work hard to exceed the expectations of our guests every single day. The Golden Ticket Awards confirm our hosts’ hard work and are a tangible way of showing them the importance of every single interaction with our guests,” shared Wes Ramey, public relations director, Dollywood Parks and Resorts. “Our teams take pride in their awards; many of them have trophy cases in their offices where they proudly display their winning Golden Tickets.”
A beloved park, and frequent GTA recipient, Dollywood has celebrated multiple wins across several award categories, including Best Guest Experience, Best Kids Area and Best Christmas Event, an honor earned consecutively for more than 10 years. And while the filled trophy cases are beautiful to look at, Ramey further explained, “As Dollywood has continued to grow in stature, the Golden Ticket Award wins have served as a barometer of sorts, helping us gauge how we are regarded within the industry. These wins illustrate that many of the decisions we recently made — such as the additions of Wildwood Grove and Big Bear Mountain — were undoubtedly the right decisions for our park. The awards also reinforce that the overall park and guest experience are on par with key experiences that traditionally have been considered the absolute best attractions in the world.”
Family-owned and operated Knoebels Amusement Resort also looks at a GTA win as one that celebrates its entire staff. “It is absolutely an annual goal for our team to try to achieve this honor,” said Brian Knoebel, fourth-generation Knoebel family member and co-owner. “Each year during the awards program, they anxiously wait to hear from those of us in attendance if we have earned a Golden Ticket. A Golden Ticket Award is an incredible way for us to show our team that their efforts each year truly make a difference.”
Last year, Knoebels brought home a truly special award honoring Dick Knoebel, the park’s patriarch, as a 2022 Golden Ticket Award Legend. The Legend Award is a standout honor for both the person, and the facility, attraction or company they represent. Its presentation is often the most emotional and moving part of the ceremony.
With his two sons by his side, Knoebel, a third-generation family member and park co-owner, accepted the award in front of all attendees. Looking back at the moment, he shared, “It was a total surprise. I feel very honored and humbled. I know I received this with the help of my staff and everyone involved. They are a part of this award just as much as I am, and I would not have earned it without them.”
The 2023 Golden Ticket Awards again brings Knoebel and his team together with industry representatives to celebrate the next incoming 2023 class of awards and the year’s new Legend winners.
Reflecting on his father’s honor, Brian Knoebel shared how a Golden Ticket Award is more than another award to display and brag about. “The awards truly are a great celebration of our industry and everyone who works in it. Each year, Gary (Slade), Tim (Baldwin) and the full Amusement Today team put together a weekend that is relaxed and supportive. It has flourished over the years and become both a homecoming and a tradition for us. The Golden Ticket Awards allows us to celebrate the success of our team as well as the other parks that work just as hard as we do for our guests.”
While rides, attractions, food and industry innovation are key categories the GTAs are most known for, personal work, support and passion for the industry are also highlighted. In 2020, Ed Hodgdon, secretary for the New England Association of Amusement Parks and Attractions (NEAAPA) was honored during the first-ever virtual GTA event. Hodgdon was highlighted for his work guiding NEAAPA to take proactive measures and action while supporting association members during and through the pandemic.
Reflecting on his win he shared, “I was shocked and moved when I learned that I won a Golden Ticket. I was just doing my job, the best way I knew how during an unprecedented moment for the industry. My role was to be a resource for the members of NEAAPA. I wanted to pitch in and help, and not sit on the sidelines or wait to be told what to do. I felt it was my duty and responsibility to get information out and to provide a forum for people to come together and communicate with each other. To be recognized with a Golden Ticket meant —means! — so much to me.”
Like many others, Hodgdon has the GTA weekend marked on his calendar. He joked that the song “See you in September” is as much a medley as a promise to connect with friends, old and new.
For Fun Spot America Theme Parks, based in Orlando, Florida, attending the GTAs is also a fall weekend must. Like the Golden Tickets, 2023 is the company’s 25th anniversary. Over the years, earning a Golden Ticket has become a recognition that went from once seeming out of reach, to a goal, to reality. Fun Spot earned its first-ever Golden Ticket for Breakout Family Entertainment Center 2020/2021 for its newest property in Fayetteville, Georgia, Fun Spot America Atlanta. Two years later the recognition award means just as much today as it did then.
“What does winning a Golden Ticket mean to Fun Spot America? It is HUGE!” shared John Arie Jr, president and CEO, Fun Spot America Theme Parks. “Our team has worked so hard for the past 25 years to impress the world, and I’m proud of everyone’s efforts. We earned this award for our first park outside of Florida. When we purchased the location, it meant our growing management team split a lot of time between the two states, ensuring each location provided safe, clean fun for everyone. When it was announced Fun Spot America Atlanta won a GTA, I felt like we had arrived.
“Earlier this year we opened our largest coaster ever, ArieForce One, at the Atlanta park,” he continued. “It has been nominated for a 2023 award, and we are thrilled. You could say the GTAs helped us elevate our recognition within the industry and given us a springboard to communicate our brand to more people than ever.”
Unlike other award shows held in ballrooms or meeting spaces, with attendees dressed to the nines, attendees walk the parks they love to award and talk about. Moving each year, the event is held at a park or facility allowing for casual networking, connecting and, yes, fun. The GTAs provide host parks with the opportunity to highlight new rides and attractions, favorite foods and most importantly, their teams. Over the years, additional events have unofficially become part of the “Golden Ticket Weekend” including the golf tournament to benefit the National Roller Coaster Museum. Special tours and experiences at the host park, as well as opportunities to experience smaller local attractions, broaden the weekend and build up to the ceremony itself.
Amidst the sights and sounds of the host facility, GTA attendees and nominees mingle and mix, sharing not only what is new with their companies but also the latest with their families.
“Twenty-five years of anything is a milestone, and what Gary has done with the GTAs is incredible,” Dick Knoebel shared. “The impact the awards have made by highlighting the many ways parks, manufacturers, suppliers and industry personnel work to keep our industry moving forward is unmatched. Together with my team, I will attend the GTAs each year and celebrate my park, my colleagues and my friends.”
—Susan Storey