Utah set to welcome 2023 IAFE Annual Convention, Trade Show
AT: Pam Sherborne
psherborne@amusementtoday.com
SALT LAKE CITY, Utah — Officials with the International Association of Fairs and Expositions (IAFE) are excited about the upcoming annual IAFE Convention and Trade Show set for Nov. 26–29, at the Salt Palace Convention Center, Salt Lake City, Utah.
The annual event is the largest gathering of the fair industry. People from fairs of all sizes — from small county fairs to the largest events in the world — come together to learn, share ideas, network and visit the trade show. All throughout the week, there are many learning opportunities, entertainment and, of course, fun and games.
Marla Calico, IAFE president and CEO, said in mid-November that attendee registration was going very well and the floor plan at the convention is set for 310 booths. It will be sold out. The 310 booths represent about 200 exhibitors. The trade show will be open 11:30 a.m. to 5 p.m. on Monday, Nov. 27, and 11 a.m.-1 p.m. and reopen at 3 to 5:30 p.m. on Tuesday.
“What we are most pleased to see is an increase in registrations from the Western United States,” Calico said. “For many, Salt Lake City is already their hub for flights, but especially with the travel ban lifted for fairs in California, we are seeing many folks from those fairs that we’ve not seen since 2017.”
In mid-September of this year, California Governer Gavin Newsom signed a law that had been in place since 2016 that banned publicly funded travel to states with laws that discriminate against LGBTQ people.
The IAFE convention has been moving to different states, testing if those moves would make it easier for some of its members to attend. In 2022, the convention was held in Indianapolis, Indiana. The three years prior to that, it was in San Antonio, Texas.
“As we move to different cities each year, there will likely be subtle differences in attendance,” Calico said. “Indianapolis in 2022 afforded many members the opportunity to bring more people to the convention than normal as they were within easy driving distance. Salt Lake City is entirely different as there are very few member fairs within a reasonable driving distance.”
Still the numbers are looking very good.
In answering the question about what new activities attendees can expect to see in 2023, Calico said the educational content for workshops is always new.
“They are on timely topics of importance to our members,” she said. “These ideas bubble up from our educational committees and are then pushed out to the entire membership for voting, as well as to add their own ideas.”
One of the unique topics this year is a series on Life Happens — Even During the Fair. Each session will focus on a different situation in life that everyone has to deal with and tips on how to deal with it while working. One will be on working while raising active teens, young children or caring for an elderly parent.
The panelists in each will speak “from the trenches,” Calico said and share their tips for balancing it all.
Another new and limited-attendance session comes under the IAFE as Educational Experiences. There are four different sessions in all.
The Learning with Legends, which is a 2.5-hour-long session, is one of the experiences featured. It will include a panel of industry legends, followed by time for the attendees to network with the legends in order to gain meaningful insights and forge new networks.
The remaining three are the Utah State Fairgrounds tour, the Church of Jesus Christ of Latter-Day Saints facilities and operations tour, and the University of Utah Football Stadium facilities and operations tour.
Some of the workshop and educational topics this year include: A World Where Cash isn’t King - Best Practices for Managing Products and Payments; Maintaining the Value of Your Commercial Exhibitor Profile; Artificial Intelligence for the Fair Industry; Does Your Future Include Construction — Things You Need to Know; Recruitment and Training of Fair-time Employees and Volunteers; Group and Corporate Sale Packages; Connectivity Across Your Grounds and Difficult Discussions in Sponsorships.
Aside from the traditional scheduling of topic sessions, there will be three sessions of Institute of Fair Management on Sunday, Nov. 26, and one each on the three remaining days of the convention.
During registration, registrants were asked what was their primary job/role in their organization. This information was used to assign attendees to a network circle. Each “circle” will be made up of people with similar job duties. There will be ample scheduled opportunities for attendees to meet throughout the event. This time will not include any presentations, workshops or organized discussions.
Calico said it is never really easy to predict what any one highlight will be, but... “We’ll have a great opening night kick off celebrating Utah’s outdoor lifestyle with the S’More Fun event sponsored by the Outdoor Amusement Business Association (OABA) and a few of the carnival companies,” she said. “We are expecting a good response to keynote speaker, Damian Mason and of course, networking remains the most beloved and valuable aspect of IAFE events of all kinds.”
From visiting fairs and speaking with colleagues throughout the year, Calico said, in general, results were good, except where weather became a factor.
“Nothing new in that story,” she said. “But, per-cap spending has been reported to be very strong, although it seemed to be a significant trend that concessionaires raised prices to try to keep up with their increasing costs.”
Finding and keeping fair-time staff remains a challenge, not only for the fair itself, but its subcontractors as well for everything from garbage details to security.
“What seems to be an increase in unruly guests is of significant concern, and more fairs went to admission policies for minors as well as clear-bag policy implementation,” she said.
“On a positive note, we are seeing more and more fairs focus on the metrics that matter as they prepare their end-of-fair wrap-ups, switching the conversation from sheer attendance numbers to things like the impact upon the community.”
For example, she said the Erie County Fair, Hamburg, New York, generated over 140,000 pounds of food on opening day for FeedMore WNY. That is a 46% increase over the previous year fair’s donation.
The number of scholarships awarded to youth was successful. For example, Tri-State Fair in Amarillo, Texas, gave out $100,000 in scholarships this year.
There have been increased efforts to reach and involve underserved audiences. For example, Ohio State Fair, Columbus, provided ASL interpretation at over 70 events.
“Countless fairs have added special times and spaces set aside for people with sensory impairments,” Calico said. “More and more fairs are adding special livestock show programs similar to Bacon Buddies at the Iowa State Fair, Des Moines, pairing differently abled children with 4-H and FFA youngster to take an animal into the showring.”
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Frank Zaitshik evolves Wade Shows into premiere carnival provider
AT: Ron Gustafson
Special to Amusement Today
RALEIGH, N.C. — Wade Shows owner Frank Zaitshik admits he has one of the largest carnivals in the nation, but his real aspiration has always been to be the best, not necessarily the biggest.
“There's always room for improvement,” the veteran showman said during an extensive interview with Amusement Today during the North Carolina State Fair.
And who's to argue with Zaitchik, now 77, who was born into the outdoor amusement industry?
“I'm a second-generation carnival guy,” he reflected. “Mom and Dad were concessionaires on the former Olson Shows, and I grew up picking up milk bottles in the One Ball game and spinning the wheel and retrieving the mouse in what we called the rat wheel.
“My dad (Irving) created the 14-color crazy ball game after it became hard to find field mice for the wheel operation,” Zaitchik noted. “Crazy Ball was a huge success and it was the beginning of financial security for my parents.”
Working his way up
In 1966, Olson Shows was sold to Rod Link (World Of Pleasure and Link Shows) and the Zaitshiks stayed on with the new ownership.
“We worked under Link for a number of years, and Rod taught me how to lay out lots,” Zaitchik said of that era. “Dad made me a partner in the family operation, but Dad and Link didn't get along, so Dad went to Thomas Shows, but I remained with Rod.”
In 1971, at age 25, Frank became the youngest concessions manager in the industry when Link promoted him to that position.
With years of experience under his belt, Zaitchik seized the opportunity in 1980 to purchase Michigan-based W.G. Wade Shows. The operation had 33 rides at the time and played exclusively in Michigan.
“Our first operating season was actually 1981,” he said of the acquisition. “In '81 and '82 I had a partner, and it was supposed to be a marriage made in heaven. We each took out different units the second year of operation, but it became clear that it wasn't going to work out.”
Zaitchik bought out the partner and started to rebuild the business by acquiring new equipment and trading in some of the duplicate rides.
Working with Wisdom
“The market was good in Mexico then and allowed me to trade in equipment to Wisdom (Wisdom Rides of America, Merino, Colo.) for new rides,” he recalled.
Rides acquired through trade-ins with Wisdom were a Go Gater coaster, Raiders and Gravitron.
The first major piece purchased by Zaitchik was a new Pirate (SDC of Italy) in 1986 — a deal made possible by trading in an Allan Herschell Sky Wheel. The pact was brokered through Ken Smith, who worked the contract with the late Mack Duce of SDC. The ride still operates on Wade Shows today.
Under the leadership of Zaitchik, Wade Shows continued to add new attractions and today can play multiple locations at once with three units on the road and an arsenal of more than 120 rides.
Family affair
“I never intended to become this big,” he admitted. “It's challenging, and how the heck I do it — I say not very good. Honestly, the key to our success is our people.”
What he calls the “Midwest” unit is managed by his son, Gary, and Alex Danton. Jimmy Danton, Alex's dad, was 16 when Frank purchased the show and has been with the carnival ever since, today serving as general manager of the East Coast unit.
Daughter Shel-Lee and son-in-law Kevin Bosley are in charge of another unit, while Zaitchik spends time on each of the three.
“I'm on what I call the East Coast unit here in North Carolina,” Zaitchik said. “I spend six to 10 weeks with each unit but don't really call one home.”
Daughter Marina Zaitshik Small and son-in-law Johan Small own Iconic Midway Rides, playing major fairs with Wade Shows, as well as operating as independents elsewhere.
“I'm proud of the job Johan has done in refurbishing rides — especially the Larson Loop, which we themed Infinity. They have a new XXL from KMG (Netherlands) being made now, and it will be the first portable ride of its type in North America.”
The giant pendulum ride stands 80 feet tall with the swing action rising to a jaw-dropping 147 feet. The spectacular attraction is expected to make its debut on the Wade Shows midway at the Florida State Fair in February.
19th time in Raleigh
The 2023 edition of the North Carolina State Fair marked the 19th time Wade Shows has been on the midway. For the past 18 seasons Powers Great American Midways (PGAM) has held the contract, with Wade providing around half of the rides.
Zaitchik admits the partnership with Corky (Les) Powers, PGAM owner, is rather unprecedented in the industry.
“Corky and I were kidding just the other day, that when we hit 20 years together in Raleigh, we might get it right,” he quipped.
But by all indications, the show owners had the right stuff in the formula as “all 91 rides were ready and stickered for opening” on Oct. 12.
In addition, the massive midway incorporated 48 automated ticketing kiosks to bolster the guest experience.
“Corky and I are really ahead of the curve on digital ticketing within our industry,” Zaitchik asserted. “While working together here (Raleigh) since 2006, there has never been a cross word between us.”
The two showmen were both inducted into the Outdoor Amusement Business Association (OABA) Hall of Fame in 2020.
Big route
Wade Shows touts one of the strongest fair routes in the country, playing the state fairs in Florida, Delaware, New York, Nebraska and Oklahoma, as well as the Alabama National Fair, Fiesta San Antonio (Texas), and the San Antonio Livestock Exposition.
Following Labor Day, the carnival trims down to two units.
“We don't have all of our rides in service at one time,” Zaitshik said of the large inventory the carnival carries. “Over the past two years, we have sold some older equipment, and in some cases sold some rides which are no longer feasible to move, such as the RC-48 (Pinfari) coaster.”
The massive ride requires eight trailer loads to move it over the road as well as a crane to erect it.
“It is very costly to operate, and the assembly bolts have to be changed out several times a year,” he noted.
The show's Fighter (Mondial), an exclusive spectacular with the carnival, was undergoing refurbishment when the pandemic struck in 2019. The ride is 75 percent completed and will be on the road again when finished.
Another coaster, Comet II (Schwarzkopf), is also in the shop and was last used at the Florida State Fair in 2018.
“It's our largest coaster and needs $150,000 worth of work,” Zaitshik added. “We're not holding a fire sale by any means. It just comes down to Gene Chaffee (refurbishment and maintenance director) having time to complete some of these projects.
“We have great-looking equipment coming out of there,” he said of refurb operations coordinated in two Florida shops. “When they made him (Chaffee), they threw away the mold.”
Another shop operates in Missouri under the direction of Dave Brewer, where most recently two Owen glass houses got facelifts.
Big wheels keep on turning
Raleigh featured five gondola Ferris wheels at the fair, the largest being the SkyGazer, a 155-foot observation ride located off the main midway.
Zaitshik partnered with Michael Wood of Wood Entertainment, San Antonio, Texas, to purchase the giant Lamberink (Netherlands) ride in 2017, and it has become a staple at numerous locations played by Wade Shows.
“His dad was an owner of Wade before I bought the carnival,” Zaitshik said. “Michael is 100 percent in charge of the giant wheel operation. Reaching out to him to be my partner was one of the smartest things I've ever done.”
The wheel is moved on 12 trailers with an additional three support vehicles.
Looking ahead
Fair officials were treated to a first look and exclusive ride on Wade's new double-deck carousel (Chance Rides) prior to the fair's opening. The menagerie carousel was reportedly a big hit with fairgoers during the 11-day event.
“I'm really anxious to see another project we're working on — a combination fun house/glass house with a 120-foot front,” Zaitshik said. “It's being built by Chuck Wheeler of Amusement Wraps in Ohio and should be ready for our Florida spots.”
Zaitshik admits his life in the carnival industry has been a marathon, but he just doesn't know how far the distance is.
“At my age, we still have an attitude and philosophy that if you are not going forward, you are going backward,” the show owner emphasized. “We've made purchases as if we have 30 more years in the business — obviously I don't, but my family does.”