Cedar Point reimagines beachfront into new Boardwalk area
Zamperla spinning coaster anchors updated section
AT: Tim Baldwin
tbaldwin@amusementtoday.com
SANDUSKY — With more than 150 years of entertaining multiple generations of families and thrill seekers, Cedar Point has created a loyal audience that enjoys coming back again and again. Over the past decade, the park has successfully focused on specific sections of the park and has given them a crowd-pleasing makeover. In 2023, an area close to the front of the park has embraced Cedar Point’s historic ties with the Lake Erie beach. It has been dubbed The Boardwalk.
“The place-making is what this area is about,” said Tony Clark, public relations director, Cedar Point. “You could have just had Wild Mouse and Grand Pavilion and called it a day. But when we do improvements, we do the whole area. When the lakeside midway just had Wicked Twister and the Giant Wheel, it didn’t really have a theme; it didn’t have a vibe. Now it does. It’s now a more vibrant part of the park.”
The newly envisioned Boardwalk has two large additions — a spinning Wild Mouse coaster from Zamperla and the Grand Pavilion restaurant. The park’s Scrambler (Eli Bridge) and Matterhorn (Mack Rides) were relocated from the park’s main midway to help complement the Boardwalk area. Both former rides and new rides have sharp signage to offer a cohesive stylized feel.
“The Boardwalk’s retro vibe really comes out in the décor and signage,” Clark told Amusement Today. “It’s kind of ‘50s and yet older than that, so it has this weird but fun juxtaposition of possibly multiple eras, which is really the point. It is our vision of what guests may have experienced when they came to the boardwalk years and years ago. Obviously not the big rides and other attractions, but when they saw the Grand Pavilion for the first time and thought ‘Oh wow!’ and it was amazing, the same thing is happening now. That’s what we were looking for — that awe, that wonder.”
The Wild Mouse pays homage to former such coasters that existed at Cedar Point decades ago, but with the updated spinning component. It is a modern take on an established classic.
“The Twister Freeform is an updated version of our classic Twister Coaster. When we spoke with Cedar Point, they asked us to provide an experience that gave a nod to the past but offered a modern ride experience,” said President and CEO Antonio Zamperla. “We believe it is a great example of the next generation of Zamperla coasters.”
“The addition of Wild Mouse perfectly balances the setting and attractions of The Boardwalk,” said Carrie Boldman, vice president and general manager, Cedar Point. “Being a part of family tradition is extremely important to all of us at Cedar Point. Wild Mouse allows young kids and adults to enjoy a ‘first’ roller coaster thrill together, and the spinning action of each car just makes it fun!”
There are seven cars, six are colorful mice with given names on the outside of the cars. The seventh car is a piece of cheese, which makes it a fun spin to be loaded in that particular car. At the top of the lift is another throwback to the park’s Wildcat coaster, with its feline namesake making a swipe at oncoming cars.
The installation of the coaster was done by Baynum Solutions, the expanded operations of the company formerly known as Baynum Painting. Wild Mouse was the company’s first coaster installation project in its construction division of its portfolio of services. Baynum was pleased the erection was a smooth process.
Baynum President Chris Baynum gives compliments to their partners: “Critical planning and preparedness by Cedar Point, Zamperla and the general contractor allowed us to begin and substantially complete installation prior to the tumultuous weather the Lake Erie peninsula can sometimes present in the winter months. The collaborative effort between all parties laid the groundwork for a smooth install and steady transition to the park for commissioning and operation.”
“We pride ourselves on being adaptive to meet the ever-growing needs the industry presents,” added Melissa Bramford, marketing director, Baynum Solutions. “So many of our accomplishments have been the result of embracing challenges and being passionate about delivering solutions. Diversifying our portfolio to include construction services has allowed us to become a turnkey service provider — it’s a great feeling knowing our park partners can rely on us to facilitate successful projects in many forms.”
“We’re fortunate to have spent decades in amusement parks restoring and enhancing existing attractions,” Baynum told AT. “The legacy of our exposure to rides and attractions coupled with adding some of the industry’s most experienced professionals to our team was a winning combination for this project — the confidence in our team is at an all-time high.”
Although Cedar Point has a reputation for building record-breaking, massive coasters, this one aimed at a broader audience helps diversify the company’s offerings for families.
“Sometimes simple is actually best,” said Clark. “We nailed that. But we also did something different. It’s a new model for Zamperla. It’s a new coaster for us that pays homage to the one we had. This really is all about adding family attractions to the lineup. We also added the sass and fun with all the facial expressions on the cars.”
“Cedar Point challenged our design team in a lot of ways,” said Adam Sandy, roller coaster sales and marketing director, Zamperla. “We went back to the drawing board and created a custom layout just for the park. We are thrilled with not only the layout, but the ride as a whole. It delivers in the way that Zamperla promised with the re-introduction of the Roller Coaster Business Unit in 2021. The ride is exciting, smooth and features the latest coaster technology. It is a huge step up from older Zamperla coasters and lays a new benchmark for our coaster quality.”
The ride features a moving station for continuous loading. The track length is 1,312 feet.
The cheese car is also specifically designed for ADA loading.
“Working to go beyond ADA compliance is extremely important to us,” said Ramon Rosario, sales director of the Americas, Zamperla. “The cheese car not only looks great, it also features a hinged door that opens allowing riders transferring from a wheelchair easier vehicle access.”
The Grand Pavilion makes a visual statement to the area. As proved by previous dining locations, but it features a high throughput of guests while offering elevated fare. New items such as slow-roasted turkey breast, dry-rub pork loin and gourmet sides provide more than the standard midway food. Guests get to select an entrée and their choice of side to create the dinner they want.
“When we evaluated the opportunity at Grand Pavilion, it was a chance to showcase menu items that were familiar, but elevated,” said Bob Marks, VP of food and beverage, Cedar Point. “We wanted choices that our guests couldn’t find elsewhere in the park and the funnel cake fried shrimp is a great example. The funnel cake is a guest favorite, so our culinary team put together a fun twist on simple shrimp by incorporating the sweetness of that dessert. This is just a taste of what’s to come as we explore and expand our in-park offerings.”
The Grand Pavilion has two floors. The upper floor has a large bar area with appetizers available, and three outdoor balconies, one of which extends over the beach promenade walkway.
When asked what he liked best about the Grand Pavilion, Clark immediately said, “Hands down for me is the outdoor spaces. We tell people all the time that the beach is part of our history. It’s what made us famous, but when you have the chance to experience the visual of that without riding, it lets you see how special it is. And you have a bar that addresses the guests’ requests to have a place to chill.”