The International Association of Amusement Parks and Attractions (IAAPA) is excited to return to the beautiful city of Shanghai, China, this month for IAAPA Expo Asia 2019 (formerly Asian Attractions Expo). Attendees will experience an expanded education conference, more networking opportunities and the largest trade show floor in the event’s history.
With more than 8,500 professionals from more than 60 countries coming together to buy, learn and network, the attractions industry’s premier event in Asia takes place June 11-14 at the Shanghai New International Expo Centre.
The Asia-Pacific market is the fastest-growing region in our industry, and its continued strength will be reflected in the diverse products and services on display. More than 400 exhibiting companies will showcase and debut the latest innovations across a 13,000-net-square-meter, 34,500-gross-square-meter trade show floor. New this year will be a celebration of IAAPA Expo Asia exhibitors during award presentations recognizing their booth designs and displays.
A few highlights from this year’s expo will include the Leadership Breakfast featuring Joe Schott, president and general manager, Shanghai Disney Resort; and the Lunch and Learn session featuring Michael Croaker, head of entertainment, Village Roadshow Theme Parks. We are thrilled to have these industry veterans share their insights into leading successful teams at their respective organizations.
We are anticipating our strongest education program to date — taking place over four days of the conference. More than 10 general education sessions will feature 30-plus notable speakers from around the globe who will share their expertise on topics including safety, marketing plans, revenue operations, human resources, visual media technology and data mining. And IAAPA’s exclusive EDUTours will take attendees to some of Shanghai’s most popular destinations, such as Shanghai Disney Resort, Hello Kitty Shanghai Times and Shanghai Natural History Museum.
I’m truly looking forward to celebrating our diverse and dynamic industry in Shanghai — and discovering what’s next for the global attractions industry and the growing Asia-Pacific region.
This column appears in the JUNE 2019 issue of Amusement Today.
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