By amusementtoday | October 2, 2013
NORCROSS, Ga. — Herschend Family Entertainment Corporation (HFE) announced today it has acquired Harlem Globetrotters International, Inc. (HGI) from Shamrock Capital Advisors. Effective immediately, HGI is a wholly owned subsidiary of HFE.
A complement to HFE’s family-friendly portfolio of businesses, this acquisition marks an expansion for the company into new media, audiences and markets. HGI brings to HFE a hugely popular and relevant brand that has seen a resurgence in the past five years, growing from a live event touring company into a full-fledged global entertainment brand. The Globetrotters perform over 400 live events worldwide annually, reaching over three million fans in more than 30 countries. Last year, HGI produced all-time highs in live-event revenue, sponsorship partnerships, merchandise sales and media impressions, all while building a top-notch online community and introducing its star players to a new generation of fans.
“For nearly nine decades, the Harlem Globetrotters have had a rich tradition of creating family memories through sports and entertainment. The team is coming off its best touring year ever, and this acquisition helps HFE diversify into a new but complementary business,” said Joel Manby, HFE’s president and CEO, in making the announcement. “Becoming the new owners of this legendary team is a natural step as HFE continues to develop wholesome, immersive entertainment that parents can trust — entertainment that brings families closer together.”
“We couldn’t be more pleased to join the HFE family. The Globetrotters enjoy a huge global popularity that spans all continents, and our brand is hotter than ever. Under HFE’s ownership, we are looking forward to building upon this domestic and international success,” said Kurt Schneider, HGI’s CEO. “We also see opportunities to cross-market between the Harlem Globetrotters’ popular tour and players and HFE’s family attractions, allowing both companies to reach even more fans. We are very thankful for Shamrock’s stewardship of the brand these past eight years.”
“We feel very fortunate that we had the opportunity to be stewards of this treasured American brand,” commented Michael LaSalle, Partner at Shamrock Capital Advisors. “The current team has enabled the Harlem Globetrotters to entertain more families than ever before, and we look forward to watching the next successful chapter of this storied franchise.”
While details of the agreement are private, HFE disclosed that the current HGI management team as well as the active player roster would remain the same. HGI employs more than 90 people including staff, players and coaches.