Goddard Group, S&S~Sansei team up for new Lotte World attraction

By | April 24, 2013

Lotte Tall TaleSEOUL, Korea—Lotte World’s aggressive expansion continues as the park announced its newest addition, a family drop ride called “Brother Moon & Sister Sun’s Tall Tale,” to be designed by Hollywood entertainment design firm the Goddard Group. Hardware for the new attraction is being provided by Utah-based S&S~Sansei. The ride is slated to take its first riders in early May.

Based upon a popular Korean fairy tale in which a brother and sister are chased into the sky by a ferocious tiger, riders will experience firsthand the story’s climactic moments as they are dangled and dropped just inches away from the tiger’s reach.

“Tall Tale gives us the chance to let guests step into the world of a beloved local fairy tale, much in the same way we were able to bring the world of the friendly Korean ogres to life in our Underland project,” said Taylor Jeffs, director of design for the Goddard Group. He adds “In an age where the whole world is online, immersing guests in fully-realized fantasy worlds and stories is the one thing the theme park medium can do better than any other.”

To create the unique world of “Tall Tale,” the Goddard Group relied on the talents of longtime collaborators Christopher Smith and Phil Mendez, both formerly designers at Walt Disney Imagineering. There, the two men helped to create some of the most beloved attractions and characters found at Disney’s theme parks.

Sang Han, attraction producer for Lotte World, says of the new ride “Like our other recent attractions, Brother Moon & Sister Sun’s Tall Tale will take immersive storytelling to levels never before seen in Korea. As guests return to Lotte World for our 25th Anniversary in 2014, we know they’ll be thrilled with the incredible arsenal of new top-quality experiences we’ve created for them.”

The popular South Korean theme park has recently enjoyed some of its highest attendance since it opened in 1989, and in turn has been rolling out a number of new attractions in the last few months including the Jumping Fish family ride, “Do You Speak Beluga?” interactive theater, as well as an entirely-new themed zone called “Underland.”