By amusementtoday | March 12, 2013
UNIVERSAL CITY, Calif. — Universal Studios Hollywood announces the much-anticipated arrival of Despicable Me Minion Mayhem, a 3D Ultra-HD movie motion-simulator adventure. Universal Pictures and Illumination Entertainment’s worldwide blockbuster Despicable Me will come to life in Hollywood in an attraction modeled after the one in its sister park, Universal Orlando Resort — with the addition of a few surprises.
“Based on the consumer feedback at our sister park, we expect the Despicable Me ride experience to be a popular, family-friendly attraction for Universal Studios Hollywood. The ride continues the story line of the main characters from the blockbuster film through all-new 3D Ultra-HD animation, together with an interactive ride vehicle system,” said Larry Kurzweil, President and Chief Operating Officer, Universal Studios Hollywood. “In Despicable Me Minion Mayhem, our guests will experience the hilarious and heartwarming characters of the beloved film in a whole new way.”
The fully immersive experience will debut in 2014 with the loveable cast of leading characters that have captured the laughter of audiences worldwide: super-villain Gru, his adorable girls (Margo, Edith and Agnes) and the unpredictably hilarious Minions.
“The Despicable Me Minion Mayhem attraction at Universal Studios Hollywood will continue to push the creative envelope with its exceptional show content, sight gags, special effects and 3D digital animation. The exterior treatment will feature even more thematic and colorful creative touches that will literally place park guests inside Gru’s world,” said Mark Woodbury, President, Universal Creative.
Guests will experience whimsically themed queues, preshow videos and comedic dialogue that set up the fundamental plot: Gru schemes to create more mischievous Minions from human recruits.
Guests will be transported into Gru’s house as they meander through his living room and encounter visual elements as seen in the film – including the moon-shrinking SR-6 shrink ray – while they zig zag through a zany adventure featuring Gru’s super-villain laboratory. The exciting journey continues as they swerve, bounce and plunge to get through the frantically humorous Minion training mission while donning specially designed 3D Minion goggles. Fun and frolic continue in a post-show dance party where Minion walkaround characters invite guests to strut their stuff in an impromptu Minion-inspired dance party.
Despicable Me Minion Mayhem was produced in collaboration between Universal Creative and Illumination Entertainment, and was recently honored as Best Animated Special Production at the 2012 Annie Awards, which recognizes Outstanding Achievements in the field of Animation.