By amusementtoday | October 31, 2012
A new, direct approach has been taken to respond to the increased demand for giant wheels in prominent locations in major cities, on beaches and at tourist locations.
After the successful opening of giant wheels in Brighton UK, Dutch Wheels had giant wheels open at Myrtle Beach, S.C., last year, and another giant wheel opened in Seattle, Wash., this year. Both of those attractions were manufactured and sold by Chance Rides of Wichita, Kansas under an exclusive licensing agreement.
These unique locations already in operation turned out to be a great success and were warmly welcomed by both the owners and their guests. More wheels are scheduled to start operations in 2012 in North America, Europe and Asia while other new projects in various continents are slated to open in 2013, 2014 and 2015.
Many local authorities and project developers have recognized the trend to include a giant wheel in their expansions, acknowledging the business opportunity and the importance of such a landmark to attract visitors. Dutch Wheels is a global leader in giant wheels with a wide variety of high quality designs ranging from 130 to well over 500 feet.
Chance Rides, under its new affiliate company Chance American Wheels, has an exclusive license from Dutch Wheels to manufacture and sell the R-60 Giant Wheels in the North American market. Chance is currently manufacturing a new R-60 to open in Pigeon Forge, Tenn., next spring.